About Backclick
Backclick is a tracking software from Backclick that focuses on user interaction analytics. It provides features such as click tracking, heatmaps, and user session recordings so businesses can understand user behavior and improve website performance. This tool allows companies to visualize where users click most and identify areas for improvement. Backclick also supports the analysis of user journeys to determine conversion paths and improve content. Key capabilities: click tracking heatmaps user session recordings user journey analysis comprehensive reporting Best for: digital marketers and website owners that need in-depth analytics to drive user engagement and conversion rates.
Backclick is positioned as a robust enterprise-level email marketing and newsletter solution, built with the goal of making campaigns both efficient and measurable. It focuses on permission-based marketing and delivers a set of tools that online marketing specialists, publishers, and administrators can rely on to plan, design, and evaluate communications. The platform is web-based, making it accessible from any operating system with a modern browser, while also giving users the option between cloud deployment or an on-premise installation, which is rare flexibility in the email marketing space. This dual deployment model makes it suitable for businesses with different technical preferences or compliance requirements, whether they want the convenience of SaaS or the control of running their own licensed servers. Ease of use is a defining feature of Backclick, as it simplifies newsletter creation through template-based workflows and a WYSIWYG editor. The inclusion of both desktop and mobile previews ensures that campaigns are properly optimized across devices, an essential requirement for reaching today’s mobile-first audiences.
Pros & Cons
- +Offers both SaaS (cloud) and on-premise deployment options
- +Flat-rate pricing regardless of email volume
- +CSA whitelisting for certified email delivery
- +Responsive newsletter templates with desktop and mobile previews
- +WYSIWYG editor and media database with image scaling
- +Advanced personalization and segmentation features
- +Includes transactional email support with statistics
- +Heatmap engagement analysis and detailed exportable reports
- −Pricing excludes VAT and is limited to companies under German law
- −No free trial or entry-level plan mentioned
- −No mobile app or desktop client listed
- −Limited visibility into automation or AI-powered features
- −No mention of A/B testing or lead scoring tools
Features
Key features
- Flexible Deployment Options
- BACKCLICK is unique in that it offers both a cloud-based (SaaS) and a licensed (On-Premise) solution. This gives companies the choice to either rent the software and let BACKCLICK handle the technology, or purchase and install it on their own servers for full control.
- Comprehensive Deliverability Management
- The platform focuses on email delivery success, offering CSA whitelisting for certified delivery and tools to check for spam and phishing, which is vital for large-volume senders.
- Flat-Rate Pricing Model
- The SaaS plans are based on a flat rate for shipping, recipients, users, and the database, which allows for predictable costs regardless of whether a company sends 1,000 or 1 million emails.
- Automated Transactional Emails
- BACKCLICK provides a specialized feature for sending and tracking transactional emails, such as order confirmations or password resets, which are crucial for e-commerce and customer service.
- Engagement-Based Analytics
- The software goes beyond basic metrics by offering engagement analysis via heatmaps to show which parts of a newsletter were most compelling to recipients.
- Full-Fledged Editor Suite
- It provides a WYSIWYG editor and a media database with image scaling, allowing for the creation of professional, responsive newsletters that display optimally on any device.
Additional features
- Web-based Interface
- The software is accessed online to create and send campaigns.
- SaaS (Cloud) Deployment
- Users can rent the software and have it hosted in a data center.
- On-Premise Deployment
- Users can purchase a license and install the software on their own servers.
- Responsive Templates
- Newsletters are optimized to display correctly on all devices.
- WYSIWYG Editor
- A graphical editor for creating newsletters.
- Template-based Creation
- A streamlined process using pre-designed templates.
- Media Database
- A centralized location for storing images with automatic scaling.
- Desktop and Mobile Preview
- Allows users to see how an email will look on different devices before sending.
- Personalization and Individualization
- Features to customize content for each recipient.
- Recipient Management
- Integrated tools for managing contact lists.
- Segmentation
- The ability to create targeted recipient groups.
- Coupon/Voucher Manager
- A tool for managing and distributing discount coupons or vouchers.
- SPAM, Phishing, and Link Checking
- Built-in features to ensure email quality and deliverability.
- Public Newsletter Archive
- Creates an online archive of sent newsletters.
- Blacklist Manager
- Allows users to manage and exclude contacts who have unsubscribed or are known spam sources.
- CMS and eCommerce Shop API
- An API to connect the software with a content management system or online store.
- Transactional Emails
- Automated, one-to-one emails with dedicated statistics.
- Automatic Returns Processing
- Handles bounced emails automatically.
- Web Forms
- Forms for easy registration and deregistration from mailing lists.
- Engagement Analysis
- Provides reports such as heatmaps to show user interaction.
- Statistics Export
- The ability to export reports in multiple formats (email, PDF, Excel, HTML).
- SWYN Integration
- A feature, likely an acronym for "Share With Your Network," allowing for easy sharing on social media.
- CSA Whitelisting
- Ensures emails are delivered to recipients' inboxes by being on a trusted list.
- Shipping Domains
- The ability to send emails from multiple domains.
- Flat-rate Pricing
- A pricing model that includes a fixed price for shipping, recipients, users, and the database.
- Customer Support
- Offers support via phone and email.
Pricing
Monthly plans
Starter
EUR 99
Professional
EUR 249
Enterprise
EUR 599
Countries & Languages
Interface languages
Billing currencies
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About Backclick
Backclick is a tracking software from Backclick that focuses on user interaction analytics. It provides features such as click tracking, heatmaps, and user session recordings so businesses can understand user behavior and improve website performance. This tool allows companies to visualize where users click most and identify areas for improvement. Backclick also supports the analysis of user journeys to determine conversion paths and improve content. Key capabilities: click tracking heatmaps user session recordings user journey analysis comprehensive reporting Best for: digital marketers and website owners that need in-depth analytics to drive user engagement and conversion rates.
Backclick Details
Backclick's In-App Market Place
Does Backclick have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
No
Pricing Options
Plans
Monthly plans
Starter
EUR 99
Professional
EUR 249
Enterprise
EUR 599
Accepted Payment Currencies
EUR (€)
Pros & Cons
- Offers both SaaS (cloud) and on-premise deployment options
- Flat-rate pricing regardless of email volume
- CSA whitelisting for certified email delivery
- Responsive newsletter templates with desktop and mobile previews
- WYSIWYG editor and media database with image scaling
- Advanced personalization and segmentation features
- Includes transactional email support with statistics
- Heatmap engagement analysis and detailed exportable reports
- Pricing excludes VAT and is limited to companies under German law
- No free trial or entry-level plan mentioned
- No mobile app or desktop client listed
- Limited visibility into automation or AI-powered features
- No mention of A/B testing or lead scoring tools
Backclick's Support Options
Email Address
support@backclick.deBackclick's Alternatives
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