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About Backclick

Backclick is a tracking software from Backclick that focuses on user interaction analytics. It provides features such as click tracking, heatmaps, and user session recordings so businesses can understand user behavior and improve website performance. This tool allows companies to visualize where users click most and identify areas for improvement. Backclick also supports the analysis of user journeys to determine conversion paths and improve content. Key capabilities: click tracking heatmaps user session recordings user journey analysis comprehensive reporting Best for: digital marketers and website owners that need in-depth analytics to drive user engagement and conversion rates.

Backclick Details

Vendor
Backclick - Backclick
Year Launched
2001
Location
Acoonia GmbH Brabandtstrasse 8 38100 Braunschweig
Deployment
cloud
Training Options
videos
Countries Served
All Countries
Languages
English, German
Users
Online marketing specialists, Publishers, Administrators, Sales professionals
Industries Served
Marketing and advertising, Publishing, E-commerce, Corporate enterprises, Media and communications
Tags
Email Marketing, Backclick

Backclick's In-App Market Place

Does Backclick have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

1

Mini Apps

No

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

EUR (€)

Pros & Cons

  • Offers both SaaS (cloud) and on-premise deployment options
  • Flat-rate pricing regardless of email volume
  • CSA whitelisting for certified email delivery
  • Responsive newsletter templates with desktop and mobile previews
  • WYSIWYG editor and media database with image scaling
  • Advanced personalization and segmentation features
  • Includes transactional email support with statistics
  • Heatmap engagement analysis and detailed exportable reports
  • Pricing excludes VAT and is limited to companies under German law
  • No free trial or entry-level plan mentioned
  • No mobile app or desktop client listed
  • Limited visibility into automation or AI-powered features
  • No mention of A/B testing or lead scoring tools

Backclick's Support Options

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