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BaseUp

by BaseUp · Since 2016
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ActiveAvailable globallyCloud
Quick facts
VendorBaseUp
Year launched2016
StatusActive
LocationDenver, CO US
Countries servedGlobal
Languages1
IntegrationsN/A
Free tierN/A
Free trialN/A
Contact salesYES

About BaseUp

BaseUp is a parking management platform from BaseUp that provides flexible parking solutions for organizations. It offers features such as real-time availability tracking, employee reservation management, and usage analytics so that businesses can effectively manage their parking resources. This platform supports over 120,000 staff members across Australia and North America, ensuring that employees have consistent access to necessary parking spaces. Users can monitor parking utilization and adjust arrangements to accommodate changes in workforce size or office hours. Key capabilities: real-time availability tracking employee reservation management usage analytics reporting tools integration with access control systems Best for: organizations that need effective parking management for their employees.

BaseUp is a comprehensive enterprise-level parking management platform developed by BaseUp Technologies to help organizations make the most of their parking assets while enabling flexibility for hybrid workplaces. Its core strength lies in transforming underused corporate parking spaces into efficiently managed, revenue-generating assets through self-service digital tools. The platform allows employees to easily book, share, or pay for parking via an intuitive mobile app or driver portal, while administrators use a cloud-based management dashboard to control policies, monitor usage, and analyze detailed reports. BaseUp’s flexibility and scalability are evident in its ability to support over 120,000 users across more than 150 enterprises, managing everything from daily parking access to Fringe Benefits Tax (FBT) reporting. Its powerful reporting suite delivers insights into utilization, revenue, and driver behavior, allowing companies to make data-driven decisions about space allocation and operational policies. The integration of Bluetooth-based access control adds a secure, frictionless entry experience, complemented by broad compatibility with existing hardware systems.

Pros & Cons

Pros
  • Supports flexible parking for hybrid workplaces, allowing employees to book casual or shared spots.
  • Helps maximize utilization of underused parking assets, improving occupancy beyond typical usage rates.
  • Enables cost recovery by monetizing unused spaces, generating revenue while meeting staff needs.
  • Self-service Driver App empowers employees to manage their own parking, reducing admin workload.
  • Offers salary sacrifice and pay-as-you-go models, providing financial flexibility and convenience.
Cons
  • No visible user forum or community support, making peer learning and best practice sharing harder.
  • Enforcement and violation tracking features are not mentioned, leaving gaps in policy compliance.
  • Pricing information not publicly available.

Features

Key features

Maximise Utilisation through Shared and Flexible Parking

Provides tools to increase parking bay usage beyond the average 65% by enabling sharing, flexibility, and paid options.

Complete Reporting on Utilisation and Revenue

Offers out-of-the-box data on utilization, revenue, driver behavior, and fringe benefits tax for informed decision-making.

Cost Recovery and Revenue Generation

Allows organizations to monetize unused parking spaces by giving staff flexible, casual "pay as you go" options.

Self-Service Parking for Staff

Empowers employees with an app to organize, share bays, and manage their own flexible parking arrangements.

Bluetooth-Based Access Control Integration

Enables seamless and modern parking access using Bluetooth technology integrated with the platform.

Centralized Policy Setting and Management

Provides a main dashboard for administrators to easily set and enforce all parking policies.

Additional features

Maximize Utilization

Provides tools to ensure the highest possible use of office parking assets.

Shared Parking

Enables staff to share their parking bays when not in use.

Flexible Parking

Offers dynamic, non-permanent parking options for staff.

Paid Parking for Staff and Visitors

Supports charging fees for both employee and visitor parking.

Enable the Flexible Workplace

The platform supports and enables hybrid or flexible work models.

Staff Self-Service Parking

Empowers employees to manage their own parking via an app.

Organize Salary Sacrifice Arrangements

Supports setting up payroll arrangements for parking fees.

Casual 'Pay As You Go' Options

Gives staff the choice to pay for parking only when they need it.

Cost Recovery

Helps the organization regain expenses by monetizing unused assets.

Generate Revenue

Creates income by selling flexible, casual parking access.

Complete Reporting

Provides all the necessary data for making informed decisions.

Utilization Reporting

Reports on how often and when parking spaces are being used.

Revenue Reporting

Provides detailed reports on money generated from parking.

Driver Behavior Reporting

Offers insights into how drivers use the parking assets.

Fringe Benefits Tax Reporting (FBT)

Provides data required for FBT compliance.

BaseUp Dashboard Policy Setting

Allows administrators to define and manage all parking policies from a central web interface.

Driver App

Provides a mobile application for employees to manage their parking.

BaseUp Access Control

Enables physical access to the parking area using Bluetooth technology.

iOS App

The Driver App is available for Apple mobile devices.

Android App

The Driver App is available for Android mobile devices.

Driver Portal

A web-based interface for employees to manage their parking.

Management Portal

A web-based interface for administrators to manage the entire platform.

Pricing

Free trial
Free version
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Countries & Languages

Global
Countries served
1
Interface languages
10
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇭CHF🇨🇳CNY🇸🇪SEK🇲🇽MXN

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