About BASIS
BASIS is an omnichannel media platform from Basis Technologies that supports planning, activating, improving, and reconciling advertising campaigns in less time while improving results across programmatic, search, and social channels. It includes features such as a top-rated DSP, cross-device targeting, brand safety and fraud prevention, private marketplaces, and DMP solutions to help advertisers manage their campaigns effectively. This platform is designed for users seeking a comprehensive solution that addresses major challenges in the advertising industry. By integrating all necessary systems for any advertising needs, BASIS simplifies workflows and improves productivity. Key capabilities: top-rated DSP cross-device targeting brand safety & fraud prevention private marketplaces DMP solutions Best for: advertisers that need to manage omnichannel campaigns efficiently.
Basis by Basis Technologies stands out as a comprehensive programmatic ad buying platform tailored to support digital advertising across multiple channels. At its core, Basis is designed to streamline the complexities of planning, executing, and optimizing digital ad campaigns. By integrating with SiteScout AdServer, following the acquisition of SiteScout, Basis leverages advanced technology to enhance its capabilities further. This integration brings in robust ad-serving technology, enabling more efficient campaign management and execution. One of the significant strengths of Basis is its intuitive and user-friendly interface. The platform’s design focuses on simplicity and efficiency, making navigation straightforward even for individuals new to programmatic advertising. The user interface includes unique design elements that enhance usability, allowing marketers to manage their campaigns seamlessly. The ease of use is a considerable advantage, reducing the learning curve and enabling users to focus more on strategic aspects of their campaigns rather than getting bogged down by complex software operations. Basis offers a suite of functionalities that cater to the diverse needs of digital marketers. Comprehensive campaign planning tools within the platform allow users to strategize effectively.
Pros & Cons
- +Advanced campaign management capabilities
- +Integrated demand side platform (DSP) for efficient ad buying
- +Robust display advertising functionalities
- +Comprehensive marketing automation features
- +Streamlined warehouse management capabilities
- +Real-time analytics for data-driven decision making
- −Steep learning curve for first-time users
- −Limited customization options for campaigns
- −Lack of integration with popular third-party tools
- −Limited reporting and analytics features
- −High cost for small to medium-sized businesses
- −Occasional glitches and bugs in the system causing delays
- −Lack of customer support for technical issues
- −Difficult to scale for growing businesses
- −Limited support for mobile and social media advertising strategies
Features
Key features
- 1. Unified Digital Advertising Platform
- Consolidates all digital advertising channels (search, social, programmatic, CTV, site direct) into one place.
- 2. Automation
- Automates workflows across planning, performance, and measurement to save time and increase efficiency.
- 3. Integration
- Connects disparate systems and tools for seamless data flow and management.
- 4. Centralization
- Provides a central hub for teams to collaborate and manage campaigns.
- 5. AdTech Academy
- Offers award-winning industry education to empower users to become experts.
Additional features
- 1. Demand Side Platform (DSP)
- * Cross-Device Targeting
- * Brand Safety & Fraud Protection
- * Private Marketplaces
- * DMP Solutions
- 2. Channels
- * Programmatic
- * Connected TV (CTV)
- * Retargeting
- * Video
- * Display
- * Audio
- * Mobile
- * Native
- * DOOH (Digital Out-of-Home)
- 3. Digital Advertising Automation
- * Automated Planning
- * Automated Performance
- * Automated Measurement
- 4. Other Technology
- * Artificial Intelligence
- * Basis Assistant
- * Enterprise API
- * Dashboards
- * All Channel Activation
- * Integrations
- * Communication Portal
- * Document Storage
- * Privacy & Advertising
- * Automated Billing
- 5. Services
- *Media Strategy & Activation
- *Consulting & Onboarding
- 6. Resource Center
- * Blog
- * Webinar
- * Podcast
- * Guides
- * Reports
- * Case Studies
- * Trends
- 7. AdTech Academy
- * Basis Prep
Pricing
Countries & Languages
Interface languages
Billing currencies
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About BASIS
BASIS is an omnichannel media platform from Basis Technologies that supports planning, activating, improving, and reconciling advertising campaigns in less time while improving results across programmatic, search, and social channels. It includes features such as a top-rated DSP, cross-device targeting, brand safety and fraud prevention, private marketplaces, and DMP solutions to help advertisers manage their campaigns effectively. This platform is designed for users seeking a comprehensive solution that addresses major challenges in the advertising industry. By integrating all necessary systems for any advertising needs, BASIS simplifies workflows and improves productivity. Key capabilities: top-rated DSP cross-device targeting brand safety & fraud prevention private marketplaces DMP solutions Best for: advertisers that need to manage omnichannel campaigns efficiently.
BASIS Details
BASIS's In-App Market Place
Does BASIS have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
8
Mini Apps
1. Campaign Management: Tools for planning
executing
and optimizing ad campaigns.
2. Creative Asset Management: Features to manage and organize creative assets (e.g.
images
videos).
3. Bid Optimization: Algorithms for optimizing bid strategies in programmatic buying.
4. Reporting Widgets: Customizable widgets for real-time campaign performance tracking.
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD ($), CAD ($), CNY (¥), INR (₹), MXN ($)
Pros & Cons
- Advanced campaign management capabilities
- Integrated demand side platform (DSP) for efficient ad buying
- Robust display advertising functionalities
- Comprehensive marketing automation features
- Streamlined warehouse management capabilities
- Real-time analytics for data-driven decision making
- Steep learning curve for first-time users
- Limited customization options for campaigns
- Lack of integration with popular third-party tools
- Limited reporting and analytics features
- High cost for small to medium-sized businesses
- Occasional glitches and bugs in the system causing delays
- Lack of customer support for technical issues
- Difficult to scale for growing businesses
- Limited support for mobile and social media advertising strategies
BASIS's Support Options
Email Address
support@bloomberg.comCommunity Forums
https://www.bloomberg.com/professional/support/community/BASIS's Alternatives
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