Blue State

Blue State is a digital marketing, communications and creative agency that helps organisations grow their audiences, strengthen their brands, mobilise supporters and achieve fundraising or campaign objectives. Its primary purpose is to combine audience research, creative strategy, digital technology and data-driven marketing to help clients influence behaviour and deliver measurable outcomes. Services include advertising, audience research and insights, branding, campaign strategy and execution, content strategy, conversion rate optimisation, creator and influencer marketing, data analytics, data products, direct mail, public relations, email and SMS campaigns, growth strategy, marketing automation, marketing technology, SEO/GEO, social media, strategic communications, video production, and website and product development. The agency uses an audience-first approach to develop integrated campaigns across digital and traditional channels. Its case study for UK for UNHCR describes a digital-led fundraising strategy that nearly quadrupled the number of donors acquired year over year, demonstrating its focus on measurable campaign results. Blue State’s service offering can support organisations throughout the campaign lifecycle, from research and strategic planning to creative development, execution and optimisation.