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Bento

by Bento · Since 2017
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ActiveAvailable globallyCloud
Quick facts
VendorBento
Year launched2017
StatusActive
LocationBilgola Beach, Sydney, NSW 2068, AU
Countries servedGlobal
Languages5
Integrations52+
Free tierN/A
Free trialYES
Contact salesYES

About Bento

Bento is an email marketing software from Bento that focuses on providing a comprehensive solution for product, marketing, and transactional emails. It combines email marketing, marketing automation, and shared inboxes so businesses can manage all their email needs in one platform. Bento supports AI-powered automation and includes features like Office Hours and Community to facilitate engagement. The platform is designed for effective branding and communication strategies, allowing users to create targeted campaigns effortlessly. Key capabilities: Email Marketing Marketing Automation Shared Inboxes Office Hours Community Best for: businesses that need a unified solution for their email marketing and customer relationship management.

Bento by FileMaker is a comprehensive email marketing software designed to help businesses create and manage effective email campaigns. Its standout features include a user-friendly interface, customizable templates, and powerful automation tools that streamline the email marketing process. The user interface of Bento is intuitive and easy to navigate, making it suitable for users of all skill levels. The drag-and-drop editor allows users to create visually appealing emails without any coding knowledge. Additionally, the software offers a wide range of design elements and pre-built templates, making it easy to customize emails to suit specific branding requirements. One of the core functionalities that sets Bento apart from its competitors is its advanced segmentation capabilities. Users can create targeted email campaigns based on factors like demographics, past purchase behavior, and engagement levels. This helps to improve engagement rates and conversion rates by delivering personalized content to the right audience. In terms of performance, Bento excels in speed, efficiency, and reliability. The software is capable of handling large datasets and complex operations without compromising on performance.

Pros & Cons

Pros
  • Easy to design and automate without technical skills.
  • Trigger emails based on real user actions.
  • Target exactly who you want.
  • API and webhooks for custom workflows.
  • Send branded system emails.
Cons
  • Browser-based only.
  • Not a full customer relationship platform.
  • Advanced workflows take time to master.
  • Email-only communication.

Features

Key features

Visual Email Builder – Drag-and-drop editor for beautiful, responsive emails.
Behavioral Automation – Trigger campaigns based on user actions and events.
Custom Event Tracking – Monitor clicks, page views, purchases, and more.
Smart Segmentation – Filter audiences by tags, activity, and custom fields.
Transactional Email Support – Send receipts, confirmations, and alerts.
Deliverability Tools – Built-in warm-up and domain health monitoring.
Real-Time Analytics – Track opens, clicks, conversions, and revenue.
Multi-Step Workflows – Build sequences with branching logic.

Additional features

Email Campaign Builder – Create and schedule newsletters and automations
Drag-and-Drop Editor – Design emails without coding
Behavioral Triggers – Launch emails based on user behavior
Custom Events – Track specific actions like signups or purchases
Segmentation Engine – Filter contacts by tags, fields, and activity
Transactional Messaging – Send system emails with branding
Deliverability Monitoring – Track bounce rates and sender reputation
Analytics Dashboard – View performance metrics in real time
Multi-Step Automation – Build complex workflows with delays and conditions
Tag Manager – Organize contacts with flexible labels
API Access – Connect Bento to your app or backend
Webhooks – Trigger external actions from email events

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Standard
USD 10/mo
billed monthly
Standard
USD 30/mo
billed monthly

Countries & Languages

Global
Countries served
5
Interface languages
10
Billing currencies

Interface languages

EnglishFrenchGermanItalianSpanish

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇭CHF🇸🇪SEK🇨🇳CNY🇮🇳INR

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