Berg CRM logo

Berg CRM

by Ethica Business · Since 2011
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorEthica Business
Year launched2011
StatusActive
LocationAtrium Centrum al. Jana Pawła II 27 00-867 Warsaw
Countries servedGlobal
Languages2
Integrations4+
Free tierN/A
Free trialYES
Contact salesN/A

About Berg CRM

Berg CRM is a customer relationship management software from Ethica Business that assists businesses in managing customer interactions. It combines contact management, sales tracking, and reporting features to improve customer engagement. Users can easily monitor sales pipelines, analyze customer data, and track communication history. The platform also includes automation tools to simplify repetitive tasks, allowing teams to focus on building relationships. Berg CRM is designed for organizations of various sizes looking to improve their customer relationships through effective management. Key capabilities: contact management sales reporting automation tools customer analytics integration with other platforms Best for: sales teams and customer service professionals that need to manage customer relationships effectively.

Berg System CRM by Ethica Business is a powerful and highly adaptable customer relationship management solution, purpose-built to meet the complex needs of medium to large sales organizations, particularly those in regulated or high-transaction sectors. What sets this CRM apart is its deep customization capability and integration readiness, allowing businesses to mold the system to their specific workflows rather than forcing process changes to fit into a rigid tool. Designed with the entire customer lifecycle in mind—from initial contact and lead acquisition, through sales and contract management, to after-sales service—the platform aims to bring structure to otherwise chaotic sales processes and ultimately drive growth through consistency, efficiency, and regulatory compliance. Despite the lack of detailed visuals, client feedback suggests the interface is both lightweight and intuitive. Users emphasize its configurability, praising the ability to create personalized filters, selection criteria, and dashboards tailored to individual needs. This means sales teams don’t have to work around the tool—they can shape it around their sales strategies, whether they manage a single product line or multiple, complex sales channels.

Pros & Cons

Pros
  • Centralized customer data management for streamlined CRM operations
  • Integration of marketing, sales, and after-sales service in one platform
  • Automatic lead collection and GDPR compliance for secure data handling
  • Advanced tools for SMS campaigns and email marketing automation
  • Customer segmentation and target group creation for precise marketing efforts
  • Automated task scheduling based on surveys
  • Expiring contract reminders and SMS notifications for continuous engagement
  • Extensive integrations with tools like SMSApi, GetResponse, Zapier, and call centers
  • Support for various industries, including insurance, finance, automotive, and renewable energy
  • Flexible deployment options—SaaS, on-premise installation, and dedicated implementation
  • Custom solutions for businesses needing specialized integrations
  • Secure cloud hosting with compliance to industry regulations
Cons
  • Primarily suited for medium to large businesses, potentially limiting smaller firms
  • May require technical expertise for optimal setup and integration
  • Heavy reliance on proprietary tools, limiting flexibility for external integrations
  • No mention of direct mobile app support for ease of use on-the-go
  • Potential learning curve for businesses transitioning from simpler CRM systems
  • Limited real-world user testimonials in the provided details

Features

Key features

Comprehensive Customer Lifecycle Management

Berg System CRM centralizes customer data to support the entire purchasing process, from marketing and sales activities to contract handling and after-sales service. This ensures continuous customer service and retention, maximizing customer lifetime value.

Integrated Marketing & Sales Automation

The system allows for easy connection with web forms and advertising campaigns for automatic lead forwarding to sales. It supports SMS and email marketing automations, customer segmentation, and contract expiring reminders, enabling highly targeted and automated marketing efforts.

GDPR Compliance & Security Focus

Berg System CRM is explicitly designed to be compliant with GDPR (and local Polish regulations like APK/RODO), offering features like SMS-based GDPR consents. This focus on data protection and regulatory adherence is crucial for businesses operating in regulated industries.

Highly Customizable & Adaptable to Specific Needs

The system is noted for its flexibility and openness to developing and adapting functionalities to individual client requirements. This allows businesses to tailor the CRM to their unique sales processes, selection criteria, and industry specifics.

Robust Integration Capabilities

Berg System CRM boasts an open API and native integrations with various tools like SMSApi, GetResponse, Zapier, Google/Microsoft services, and even specialized systems like call centers and insurance comparators. This enables seamless data exchange and connection with existing business ecosystems.

Dedicated Client Panel (Customer Portal)

A distinctive feature is the "Panel Klienta" (Client Panel/Customer Portal), which provides customers with a dedicated space. This self-service portal allows clients to access information, potentially enhancing transparency and reducing direct support inquiries.

Additional features

Centralized Customer Data

Gathers and stores all customer information in one central location.

Comprehensive Customer Service

Supports customer interactions at every stage of the purchasing process.

Marketing Support Tools

Provides functionalities to aid in marketing activities.

Sales Process Management

Guides and tracks the sales process from lead to close.

After-Sales Service Support

Facilitates activities related to post-purchase customer service.

Automatic Lead Collection

Automatically gathers leads from web forms or advertising campaigns.

GDPR Consents

Manages and records customer consents in compliance with GDPR regulations (and RODO/APK).

SMS Campaigns

Enables the creation and execution of SMS marketing campaigns.

Email Marketing Automations

Automates the sending of marketing emails based on predefined triggers or segments.

Analysis of Customer Needs

Tools for understanding and analyzing customer requirements.

Automatic Lead Forwarding

Automatically sends collected leads to the sales team.

Contact Database Segmentation

Allows for dividing the customer and prospect database into targeted groups.

Target Group Creation

Enables the definition and creation of specific target audiences for marketing.

Automated Task Scheduling (based on surveys)

Automatically creates tasks based on information collected from surveys.

Contract Expiring Reminders

Sends alerts for contracts that are nearing their expiration date.

SMS Notifications

Provides customizable notifications via SMS.

Integrations (e.g., SMSApi, GetResponse, Zapier, Call Center, Tidio)

Connects with various third-party tools and platforms.

Lead Form Generator

Tools to create web forms for lead capture.

Customer Segmentation

Divides customers into groups based on various criteria.

Panel Klienta (Client Panel/Customer Portal)

A secure online portal for clients to access their information and possibly interact with the business.

Unlimited Sales Processes

Allows users to define and manage any number of custom sales processes.

Customizable Filtering

Provides flexible options for filtering and searching data.

Automatic SMS Dispatch (for offers)

Automates the sending of SMS messages to clients interested in offers.

Integration with Existing Systems

Can be integrated with current client systems (e.g., accounting software).

Management of Internal & External Sales Network

Supports the administration of both in-house and external sales teams.

Highest Security Requirements

Designed to meet stringent security standards.

Process Optimization

Helps streamline and improve business processes.

Commission Settlements

Manages and calculates sales commissions.

Intranet Module

A separate internal communication platform (part of the broader suite).

E-learning Platform Module

A platform for online learning (part of the broader suite).

Sales Network Management System Module

A system specifically for managing sales networks.

RODO & APK Compliance Module

Specific tools for adhering to GDPR and Polish data protection regulations.

Mobile Application

Offers a mobile app for on-the-go access.

SSO (Single Sign-On)

Supports single sign-on for user authentication.

Active Directory Integration

Connects with Microsoft Active Directory for user management.

Apache Kafka Integration

Integrates with Apache Kafka for high-throughput data streams.

API (Open)

Provides an open API for custom integrations and data exchange.

Dedicated Integrations

Offers the possibility of building specific integrations as per client needs.

Custom Solutions

Provides tailored functionalities to meet unique business requirements.

KNF Compliance

Adheres to regulations set by the Polish Financial Supervision Authority.

OWASP L2

Meets OWASP Level 2 security standards.

High Availability

Designed for continuous operation and minimal downtime.

SLA (Service Level Agreement) Support

Offers support with defined service level agreements.

Flexible Licensing Models

Provides options for SaaS, one-time license, and modular solutions.

GUS/CEiDG Integration

Integration with Polish central statistical office and business register data.

Microsoft Outlook Integration (Mail & Calendar)

Connects with Outlook for email and calendar.

Gmail Integration

Connects with Gmail for email.

Google Calendar Integration

Connects with Google Calendar.

Focus Telekom Integration

Integrates with Focus Telekom (likely a Polish telecom provider).

REST API

Supports RESTful API for data access.

Keycloak Integration

Integrates with Keycloak for identity and access management.

Insurance Comparison Tool Integration (Polskie Polisy)

Connects with a Polish insurance comparison platform.

CRM 360-degree Customer View

Provides a comprehensive overview of customer interactions and data.

Portfolio Management

Manages customer portfolios.

Task Management

Organizes and tracks tasks.

Reporting

Generates reports on sales effectiveness and other metrics.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
2
Interface languages
1
Billing currencies

Interface languages

EnglishPolish

Billing currencies

🇵🇱PLN

No reviews yet

Be the first to drop a review

Alternatives to Berg CRM

Unleashified logo

Unleashified

Unleashified is a software platform from GFA Technologies that provides capable, flexible solutions for every…

Trembi logo

Trembi

Trembi is a project management software from Trembi that supports teams in planning and executing…

Skynamo logo

Skynamo

Skynamo is a sales management software from Skynamo that supports field sales teams in managing…

Sense Talent Engagement Platform logo

Sense Talent Engagement Platform

Sense Talent Engagement Platform is a talent engagement software from Sense that supports recruitment and…

Salesforce Sales Cloud logo

Salesforce Sales Cloud

Salesforce Sales Cloud is a sales force automation software from Salesforce that enables sales teams…

Salesforce logo

Salesforce

Salesforce is a CRM software platform from Salesforce that helps companies become Agentic Enterprises where…

Spot something wrong or outdated?

Suggest a correction — a reviewer verifies every change.

Often compared with Berg CRM

Compare any two tools →
Unleashified logo
Unleashified
CRM
0.0
Trembi logo
Trembi
CRM
0.0
Skynamo logo
Skynamo
CRM
0.0
Sense Talent Engagement Platform logo
Sense Talent Engagement Platform
CRM
0.0