Betrend logo

Betrend

by Betrend · Since 2020
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ActiveAvailable globallyCloud
Quick facts
VendorBetrend
Year launched2020
StatusActive
Location東京都千代田区永田町2-13-1 オカムラ赤坂ビル 2F, Chiyoda-ku, Tokyo, Japan
Countries servedGlobal
Languages2
Integrations1+
Free tierN/A
Free trialN/A
Contact salesYES

About Betrend

Betrend is a business intelligence software from Betrend that provides analytics solutions for companies. It includes data visualization, customizable dashboards, and automated reporting so users can analyze performance trends effectively. Betrend caters to organizations looking to make data-driven decisions by presenting insights in an easily digestible format. The platform supports integration with various data sources, allowing for real-time analysis and reporting. Additionally, it offers collaboration features, enabling teams to share insights and findings smoothly. Key capabilities: data visualization customizable dashboards automated reporting real-time analysis integration with various data sources Best for: business analysts and decision-makers that need to analyze and report on performance metrics efficiently.

Betrend is a robust and highly specialized customer communications management software tailored to the unique needs of physical retail businesses, particularly restaurants and storefronts aiming to boost customer loyalty and engagement through digital transformation. This platform positions itself at the intersection of mobile-first marketing and centralized CRM, making it a strategic choice for businesses that prioritize smartphone communication and seamless customer experience. Betrend distinguishes itself by offering an all-encompassing system that allows businesses to gather, unify, and act on customer data from various sources—including apps, physical membership cards, direct messaging, and emails. This omnichannel data integration is not only a technical advantage but a critical strategy in today’s highly personalized customer engagement landscape. By creating a single, unified view of each customer, Betrend enables businesses to craft highly targeted, behavior-driven marketing strategies that improve retention and increase repeat visit rates, which is especially important for consumer-facing industries like dining and retail. The platform’s mobile-first orientation is one of its most defining features.

Pros & Cons

Pros
  • Comprehensive Customer Management: Centralizes customer data across apps, emails, and cards to optimize marketing and engagement.
  • Seamless Communication Tools: Facilitates continuous interaction between businesses and customers via smartphones and mobile platforms.
  • Security & Compliance: Holds PrivacyMark and ISMS certifications, ensuring data protection and operational integrity.
  • Event & Retail Integration: Connects with various services, including digital maps, event calendars, and visitor guides for enhanced business visibility.
  • Industry Adaptability: Serves major companies across restaurants, retail, and hospitality, making it a flexible solution.
Cons
  • Complex Implementation: Businesses may need support integrating different customer management features effectively.
  • High Dependency on Digital Tools: Requires a strong digital presence and reliance on mobile solutions.
  • Industry-Specific Focus: Best suited for businesses with physical locations and customer engagement needs, limiting applicability in non-retail sectors.
  • Learning Curve: Businesses unfamiliar with data-driven customer engagement may require training to leverage the platform fully.

Features

Key features

Centralized Customer Information Management (Omnichannel)

Betrend unifies customer data from various sources like apps, cards, emails, and DMs, offering a comprehensive view and optimizing management costs. This integration allows for sophisticated, data-driven sales promotions and personalized customer experiences.

Continuous Smartphone/Mobile Communication

The platform provides a full range of functions to facilitate continuous communication between stores and customers primarily via smartphones and mobile phones. This emphasizes a mobile-first engagement strategy, crucial for modern retail and service industries.

Co-creation of DX Strategy

Betrend offers support in co-creating an optimal digital transformation (DX) strategy tailored to a company's specific situation. This goes beyond just providing software, offering consultative expertise to ensure successful digital integration.

High-Level Security Services (PrivacyMark & ISMS Certified)

Betrend prioritizes data security and privacy, holding both PrivacyMark and ISMS (ISO 27001:2013) certifications. This ensures that sensitive customer information is protected with robust measures like 24/7 monitoring and automatic full data backup.

Action History Management & Advanced Analytics

The system manages customer action history and provides analysis and extraction capabilities. This enables businesses to understand customer behavior deeply and target promotions effectively.

"BETREND Connect" for Service Integration

Betrend can be connected to various other services, allowing it to be used in combination with existing systems. This ensures flexibility and enhances the platform's utility within diverse business ecosystems.

Additional features

Full Range of Functions for Communication

Provides all necessary tools for continuous communication between stores and customers.

Smartphone and Mobile Phone Communication

Specifically designed to facilitate communication via mobile devices.

Customer Management

Core functionality for handling customer data.

Centralized Management of Customer Information

Integrates data from apps, cards, emails, and DMs into one system.

Reduces Management Costs

Aims to optimize and lower the expenses associated with customer data management.

Optimizes Management Costs

Improves the efficiency of customer data management.

Step-by-Step Plan Tailored to Company Situation

Offers customized implementation strategies based on a client's needs.

Sales Promotion Linked to Usage Status of Membership Cards

Connects sales promotions to how customers use their loyalty cards.

Cardless Use of App Membership Cards

Allows customers to use their membership cards via a mobile app without needing a physical card.

Customer Management Without Personal Information

Supports managing customer data while adhering to privacy principles (potentially through anonymization or aggregated data).

SNS Authentication

Enables customer login or identification via social media accounts.

Action History Management

Records and tracks customer interactions and behaviors.

Analysis & Extraction

Provides tools to analyze customer data and extract specific insights.

Information Distribution

Facilitates sending out information to customers.

Information Gathering

Collects data and feedback from customers.

High-Level Security Services

Ensures robust protection for customer data.

PrivacyMark Certified

Holds the PrivacyMark certification for personal information protection.

ISMS (ISO 27001

2013) Certified: Complies with international standards for information security management.

Centralized Monitoring and Operation (24/7/365)

Provides continuous oversight of hardware, software, and databases by IT staff.

Automatic Full Backup of Data

Ensures regular and complete backups of all customer information.

Sales at Smaregi App Market

Available for purchase and integration via the Smaregi Cloud POS Register app market.

Support for DYNAC's Member App Renewal ("Club DYNAC")

Assisted in updating a major member application.

Realizing Borderless Usability (Smartphone app / LINE MINI App)

Enables flexible use across different mobile platforms including LINE MINI App.

"BETREND Connect" Service Integration

Can be combined with various other services and systems.

Pricing

Free trial
Free version
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Countries & Languages

Global
Countries served
2
Interface languages
11
Billing currencies

Interface languages

EnglishJapanese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇭CHF🇨🇳CNY🇮🇳INR🇲🇽MXN🇷🇺RUB

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