Brand Loyalty logo

Brand Loyalty

by Piggy loyalty · Since 2014
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ActiveAvailable globallyCloud
Quick facts
VendorPiggy loyalty
Year launched2014
StatusActive
LocationBisonspoor 8003, Maarssenbroek, Netherlands
Countries servedGlobal
Languages3
Integrations52+
Free tier
Free trial
Contact sales

About Brand Loyalty

Brand Loyalty is a platform software from Piggy Loyalty [designed to boost loyalty among customers and employees while automating every step]. It combines solution features, rules and tiers, and gift card and prepaid options so businesses can drive repeat purchases and improve customer retention. The platform is fully data-driven, allowing for tailored rewards and email marketing strategies that align with user behavior. With a trial option available, businesses can test its effectiveness before committing. Key capabilities: solution platform rules and tiers gift card prepaid Best for: businesses that need to improve customer loyalty and retention.

Brand Loyalty is a comprehensive software solution designed to help small businesses build loyalty with their customers through personalized loyalty programs. The standout feature of this software is its ability to analyze customer data in real-time to offer personalized rewards, discounts, and incentives that keep customers coming back. The user interface of Brand Loyalty is intuitive and user-friendly, making it easy for business owners to create and manage loyalty programs without the need for technical expertise. The design elements are clean and modern, enhancing the overall user experience. One of the core functionalities that sets Brand Loyalty apart from its competitors is its advanced analytics capabilities. The software can analyze customer behavior, preferences, and purchase history to tailor loyalty programs that resonate with individual customers. This level of personalization is essential for driving customer engagement and retention. In terms of performance, Brand Loyalty excels in speed, efficiency, and reliability, even when dealing with large datasets or complex operations. The software is also highly compatible with other tools, making it easy to integrate with existing systems and platforms.

Pros & Cons

What users like
  • +All‑in‑one loyalty + CRM + automation
  • +Powerful customization of rewards/rules
  • +White-label app for brand control
  • +Extensive integrations
  • +Simple drag‑and‑drop setup—can launch in days
What users flag
  • Pricing may be high for small businesses
  • No robust in-app marketplace
  • Initial setup may be complex due to customization options
  • No offline/on-premises deployment

Features

Key features

Custom Rewards – Create personalized rewards such as points, digital/physical gifts, discounts, or experiences for customers or employees.
Loyalty Triggers & Rule Engine – Automate actions (like sending rewards) based on specific customer behaviors using if/then rules.
Tiers & Gamification – Set up tier levels (e.g., Silver, Gold) and challenges to encourage repeat engagement and customer progression.
Partner Offers & Experiences – Add exclusive offers or experiences from third-party partners to enhance loyalty value.
Giftcards & Vouchers – Issue and manage branded gift cards or digital vouchers as part of promotions or loyalty campaigns.
CRM (Customer Relationship Management) – Track customer profiles, behaviors, and engagement data in one system for better targeting.

Additional features

Widgets & Forms – Add signup forms, point balances, and offers to your website via drag-and-drop widgets.
Automated Campaigns (Email/SMS) – Schedule or trigger personalized communications like reward alerts or reactivation emails.
White-Label App – Offer a fully branded loyalty mobile/web app that customers can download and use under your brand.
Dashboard & Analytics – Monitor loyalty program performance through real-time reports and insights.
API and SDK – Developers can integrate Piggy with other systems using their API and software development kits.
Integrations – Seamlessly connect with tools like POS systems, HR software, eCommerce platforms, and gift card providers.
Employee Recognition – Reward staff internally using a parallel loyalty system for motivation and retention.
Touchpoint Messaging – Deliver personalized messages at specific customer journey points (e.g., after a purchase or visit).

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Standard Plan

USD 40

Countries & Languages

Global
Countries served
3
Interface languages
1
Billing currencies

Interface languages

EnglishGermanDutch

Billing currencies

🇺🇸USD

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