About BrandBacker
BrandBacker is a marketing platform from GoMakeIt Labs that helps intelligently engage and grow the brand's audience through original content. It combines access to over 50,000 bloggers and influencers, analytics for tracking performance, and tools for campaign management so brands can effectively reach their target audience. With a network that generates over 2 billion impressions, BrandBacker offers a comprehensive approach to influencer marketing. Users can easily collaborate with creators, monitor engagement metrics, and adjust strategies based on real-time data. Key capabilities: influencer discovery campaign management content creation analytics dashboard performance tracking Best for: brands and marketers that need to engage audiences through influencer collaborations.
BrandBacker by GoMakeIt Labs stands out as a comprehensive and strategic content marketing platform designed to help brands tap into the power of influencer-generated content. With an emphasis on authenticity and scale, it offers a robust toolkit for influencer discovery, campaign management, and performance analysis, making it an attractive option for brands seeking to expand their reach and deepen engagement through influencer collaborations. One of BrandBacker’s most compelling strengths is its vast influencer network, boasting over 50,000 creators across diverse niches such as beauty, fashion, lifestyle, food, and more. This extensive database allows brands to find creators who align with their values and speak directly to their target audiences, aided by an advanced search system that filters by category, location, demographics, language, and keywords. This ensures that influencer partnerships are not just about reach, but relevance. The platform goes beyond basic influencer marketing by offering detailed collaboration tools that facilitate a variety of content formats including product reviews, videos, surveys, giveaways, live events, and full-scale campaigns.
Pros & Cons
- +Boosts discoverability with influencer content published across social media, blogs, vlogs, and websites.
- +Enables collaboration with influencers on diverse campaigns, including articles, videos, giveaways, live events, and more.
- +Features "Community Portals" and "Product Galleries" to showcase curated content and tutorials on websites.
- +Provides real-time analytics and BrandBacker Influence Scores to measure content performance, engagement, and reach.
- +Supports tailored influencer search based on demographics, location, keywords, and industry category.
- −Limited transparency on subscription pricing details and additional costs.
- −Focus on influencer-driven strategies may not suit brands seeking in-depth control over content creation.
- −Potential challenges in managing relationships with a large number of influencers.
Features
Key features
- Influencer & Creator Network
- Access to over 50,000 influencers and creators.
- Vast Audience Reach
- Influencers and creators have a combined reach of over 2 billion followers and fans.
- Extensive Content Creation
- Over 100,000 pieces of content created through the platform.
- Significant Impression Generation
- Over 4 billion impressions generated.
- Brand Exposure through Influencers
- Reach target markets via high-quality influencer content.
- Customer Engagement & Education
- Leverage influencer content across social channels, email, and blogs.
- Influence on Purchasing Behavior
- Showcase influencer content and reviews on websites and product pages to drive conversions.
- Improved Brand Discoverability
- Boost SEO through original content on influencer platforms.
- Influencer Collaboration
- Connect with influencers for content creation and promotion.
- Articles & Reviews (Collaboration Type)
- Engage influencers to create articles and reviews.
- Videos & Tutorials (Collaboration Type)
- Collaborate on video content and tutorials.
- Social Campaigns (Collaboration Type)
- Run marketing campaigns through influencers' social media.
- Surveys & Roundtables (Collaboration Type)
- Gather feedback and insights through influencer surveys and roundtables.
Additional features
- Influencer & Creator Network
- Access to over 50,000 influencers and creators.
- Vast Audience Reach
- Influencers and creators have a combined reach of over 2 billion followers and fans.
- Extensive Content Creation
- Over 100,000 pieces of content created through the platform.
- Significant Impression Generation
- Over 4 billion impressions generated.
- Brand Exposure through Influencers
- Reach target markets via high-quality influencer content.
- Customer Engagement & Education
- Leverage influencer content across social channels, email, and blogs.
- Influence on Purchasing Behavior
- Showcase influencer content and reviews on websites and product pages to drive conversions.
- Improved Brand Discoverability
- Boost SEO through original content on influencer platforms.
- Influencer Collaboration
- Connect with influencers for content creation and promotion.
- Articles & Reviews (Collaboration Type)
- Engage influencers to create articles and reviews.
- Videos & Tutorials (Collaboration Type)
- Collaborate on video content and tutorials.
- Social Campaigns (Collaboration Type)
- Run marketing campaigns through influencers' social media.
- Surveys & Roundtables (Collaboration Type)
- Gather feedback and insights through influencer surveys and roundtables.
- Giveaways & Contests (Collaboration Type)
- Partner with influencers for promotional giveaways and contests.
- Live Events (Collaboration Type)
- Collaborate with influencers for live event participation and promotion.
- Brand Intelligence
- Analyze millions of influencers and publications to understand brand perception, competitors, and industry trends.
- Brand Mention Tracking
- Find out who is talking about your brand and what they are saying.
- Influencer Influence Scoring
- Understand the influence level of individuals mentioning your brand.
- Competitive Analysis
- See how your brand stacks up against competitors.
- Industry Trend Monitoring
- Stay informed about the latest trends in your industry.
- BrandBacker Showcases
- Leverage content created about your brand on your website and social media.
- Community Portals
- Showcase curated content from influencers and customers.
- Product Galleries & Tutorials
- Feature customer product usage and tutorial videos on product pages.
- Industry & Topic News Sections
- Curate and highlight relevant industry content on your website.
- BrandBacker Influence Scores (for Influencer Selection)
- Measure reach, engagement, and media value of influencers to aid in selection.
- Real-Time Campaign Monitoring
- Track impressions, clicks, comments, and social posts from influencer efforts.
- Content Engagement Analytics
- Measure likes, retweets, pins, and other engagement metrics.
- Influencer Discovery
- Find relevant influencers based on category, location, language, demographics, keywords, and influence level.
- Diverse Influencer Categories
- Access influencers in Beauty, Women's Fashion, Mommy, Lifestyle, Food, Health, Menswear, Travel, and more.
- Influencer Teams
- Build a team of influencers who work with your brand regularly for content and feedback.
- Product Feedback (through Influencer Teams)
- Gather influencer opinions to shape marketing strategies.
- Brand Intelligence for Product Launch
- Utilize intelligence tools to engage the right influencers for product launches.
- Influencer Campaigns for Product Reviews
- Send products to influencers for reviews.
Pricing
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About BrandBacker
BrandBacker is a marketing platform from GoMakeIt Labs that helps intelligently engage and grow the brand's audience through original content. It combines access to over 50,000 bloggers and influencers, analytics for tracking performance, and tools for campaign management so brands can effectively reach their target audience. With a network that generates over 2 billion impressions, BrandBacker offers a comprehensive approach to influencer marketing. Users can easily collaborate with creators, monitor engagement metrics, and adjust strategies based on real-time data. Key capabilities: influencer discovery campaign management content creation analytics dashboard performance tracking Best for: brands and marketers that need to engage audiences through influencer collaborations.
BrandBacker Details
BrandBacker's In-App Market Place
Does BrandBacker have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD (A$), CAD (C$), JPY (¥), CNY (¥), KRW (₩), INR (₹), MXN ($), PHP (₱), BRL (R$)
Pros & Cons
- Boosts discoverability with influencer content published across social media, blogs, vlogs, and websites.
- Enables collaboration with influencers on diverse campaigns, including articles, videos, giveaways, live events, and more.
- Features "Community Portals" and "Product Galleries" to showcase curated content and tutorials on websites.
- Provides real-time analytics and BrandBacker Influence Scores to measure content performance, engagement, and reach.
- Supports tailored influencer search based on demographics, location, keywords, and industry category.
- Limited transparency on subscription pricing details and additional costs.
- Focus on influencer-driven strategies may not suit brands seeking in-depth control over content creation.
- Potential challenges in managing relationships with a large number of influencers.
BrandBacker's Support Options
Email Address
hey@brandbacker.comBrandBacker's Alternatives
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