About BrandBacker
BrandBacker is a marketing platform from GoMakeIt Labs that helps intelligently engage and grow the brand's audience through original content. It combines access to over 50,000 bloggers and influencers, analytics for tracking performance, and tools for campaign management so brands can effectively reach their target audience. With a network that generates over 2 billion impressions, BrandBacker offers a comprehensive approach to influencer marketing. Users can easily collaborate with creators, monitor engagement metrics, and adjust strategies based on real-time data. Key capabilities: influencer discovery campaign management content creation analytics dashboard performance tracking Best for: brands and marketers that need to engage audiences through influencer collaborations.
BrandBacker Details
BrandBacker's In-App Market Place
Does BrandBacker have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD (A$), CAD (C$), JPY (¥), CNY (¥), KRW (₩), INR (₹), MXN ($), PHP (₱), BRL (R$)
Pros & Cons
- Boosts discoverability with influencer content published across social media, blogs, vlogs, and websites.
- Enables collaboration with influencers on diverse campaigns, including articles, videos, giveaways, live events, and more.
- Features "Community Portals" and "Product Galleries" to showcase curated content and tutorials on websites.
- Provides real-time analytics and BrandBacker Influence Scores to measure content performance, engagement, and reach.
- Supports tailored influencer search based on demographics, location, keywords, and industry category.
- Limited transparency on subscription pricing details and additional costs.
- Focus on influencer-driven strategies may not suit brands seeking in-depth control over content creation.
- Potential challenges in managing relationships with a large number of influencers.
BrandBacker's Support Options
Email Address
hey@brandbacker.com