Campaign Monitor

Campaign Monitor by Marigold is a well-established email marketing platform designed to help businesses create, automate, and analyze email campaigns with ease. Its primary purpose is to empower marketers with intuitive tools for building branded emails, managing subscriber lists, and delivering personalized customer journeys. Key features include a drag-and-drop email builder, visual journey designer, smart segmentation, SMS campaign integration, and a link review tool that automatically detects broken links before sending. The user interface is one of Campaign Monitor’s strongest assets. It’s clean, modern, and highly intuitive, making it accessible for both beginners and experienced marketers. Navigation is straightforward, with clearly labeled sections for campaigns, automation, analytics, and audience management. The drag-and-drop editor allows users to build responsive emails quickly, while the journey designer offers a visual approach to automation that’s both powerful and easy to use. Functionality is robust and well-rounded. Users can create multi-channel campaigns using email and SMS, segment audiences based on behavior and demographics, and automate transactional messages triggered by user actions.