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Campaignware

by Campaign Monitor · Since 2017
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ActiveAvailable globallyCloud
Quick facts
VendorCampaign Monitor
Year launched2017
StatusActive
LocationSydney, NSW 2011, AU
Countries servedGlobal
Languages15
Integrations
Free tier
Free trial
Contact sales

About Campaignware

Campaignware is a marketing automation software from Campaign Monitor that provides tools for managing and executing digital marketing campaigns. It includes campaign tracking, audience segmentation, and performance analytics so users can effectively measure campaign success. The platform supports email marketing, social media integration, and landing page creation to improve audience engagement. Campaignware also offers flexible reporting features, allowing users to analyze key metrics and adjust strategies accordingly. Key capabilities: campaign tracking audience segmentation performance analytics email marketing integration landing page creation Best for: marketers and businesses that need to manage their digital marketing efforts efficiently.

Campaignware by Campaign Monitor is a versatile content marketing tool designed to help businesses create, manage, and analyze their marketing campaigns efficiently. One of its standout features is the ability to customize and personalize campaigns to suit different target audiences, ensuring maximum engagement and conversion rates. The user interface of Campaignware is intuitive and user-friendly, making it easy for both experienced marketers and beginners to navigate the platform. The clean design and layout help streamline workflow, allowing users to focus on creating impactful content without any unnecessary distractions. What sets Campaignware apart from its competitors is its advanced segmentation capabilities, which allow users to target specific audiences based on a variety of criteria. This level of customization ensures that marketing efforts are more effective and yield better results. Additionally, the software offers A/B testing features to help optimize campaigns for maximum performance. In terms of performance, Campaignware excels in speed, efficiency, and reliability. It can handle large datasets and complex operations with ease, making it a great choice for businesses with extensive marketing needs.

Pros & Cons

What users like
  • +Easy to set up and use across various campaign types and platforms
  • +Highly customizable with industry-specific templates
  • +Excellent customer support with fast response times
  • +Effective data collection and lead generation features
  • +Affordable with good value for money
  • +Intuitive interface and quick campaign turnaround
  • +Positive user and community feedback on campaign execution
What users flag
  • Some premium features are not available on lower pricing tiers
  • Older platform versions had fewer options (since improved)
  • Minor UX issues (e.g. initial entry flow) that were later resolved

Features

Key features

Campaign Templates
Dozens of optimized templates like quizzes, polls, surveys
Real-Time Analytics
Instant insights into engagement, leads, and conversions
Self-Service Builder
No-code tool with drag-and-drop and branding options
Integration Tools
Zapier and tracking script support
Custom Services
Bespoke campaigns and support for large-scale activations
Lead Enrichment
Captures enriched data to expand customer understanding
Mobile-First Design
Responsive across all screen sizes
Data Feeds
Broadcast live data on big screens or streams
GDPR-Friendly
Ensures compliance and security

Additional features

Easy Campaign Creation
Campaignware offers a user-friendly, step-by-step creation suite that allows marketers to quickly design and launch campaigns in minutes. Whether you’re creating a quiz, poll, or giveaway, this feature streamlines the campaign creation process, making it accessible even for those with little to no technical experience.
Embed Anywhere
Campaignware provides flexibility by allowing campaigns to be embedded anywhere—whether it's on your website, social media, or through email marketing. This feature ensures your campaigns are highly accessible and can be integrated seamlessly into your existing digital ecosystem.
Analytics
Built-in analytics tools help track and measure the success of your campaigns in real time. Marketers can view key metrics such as impressions, conversions, locations, and more, enabling them to adjust strategies based on live performance data.
GDPR Friendly
Campaignware is designed with privacy compliance in mind, ensuring campaigns are GDPR-friendly. This feature helps organizations capture and manage data responsibly, avoiding potential legal pitfalls when dealing with personal information.
Integrations
Campaignware seamlessly integrates with various platforms and tools, such as marketing software, CRM systems, and social media channels, providing a connected and efficient workflow. You can integrate your campaigns into your marketing stack to complete the customer journey.
Multi-Language
Campaignware supports multiple languages, allowing businesses to create campaigns for a global audience. This feature is perfect for companies that operate internationally or cater to diverse linguistic groups.
Data Encryption
Data security is paramount, and Campaignware ensures all campaign data is encrypted, protecting sensitive customer and business information from unauthorized access or breaches.
Mobile First
Campaignware is optimized for mobile devices, ensuring campaigns are responsive and functional across all screen sizes. With mobile users being a significant portion of digital traffic, this feature ensures your campaigns look great and perform well on any device.
Marketing Features
Campaignware offers various marketing features, such as built-in CTAs (Calls to Action), that help drive audience engagement and conversions. Marketers can set up compelling actions like 'Sign Up' or 'Learn More' to maximize campaign impact.
Custom Services
Campaignware offers bespoke solutions for businesses that require additional customization. Whether it's a new feature, a specific template, or a fully managed service, Custom Services are available to tailor the platform to your specific needs.
Zapier Integration
Campaignware’s Zapier integration allows you to connect the platform to over 2000 apps, automating processes like data transfer, email triggers, and social media posts, saving you time and reducing manual work.
Omnihub and Single Sign-On
Available in the Elite plan, this feature simplifies user access by allowing a single sign-on (SSO) for multiple systems. Omnihub connects all your marketing channels and tools in one platform, streamlining management and user experience.
Real-Time Data Feeds
Campaignware supports real-time data feeds, allowing you to push live data into campaigns. This is especially useful for in-event promotions or live content that requires continuous updates.
Tracking Code Integration
Campaignware allows the integration of tracking codes such as Google Analytics, Meta Pixels, and Google TagManager. This feature enables advanced tracking and data analysis, helping marketers track campaign performance in more detail.
Lead Capture & Enrichment
Campaignware optimizes lead capture and enrichment, offering easy integration with existing databases to increase the quality of your leads. The platform ensures your leads are enriched with valuable data, which is critical for future marketing campaigns.
Customizable Templates
Campaignware offers a variety of pre-designed templates that are customizable to your brand and campaign needs. Whether you're running a quiz, poll, or contest, these templates are built to convert and deliver great performance.
Automated Workflows
Campaignware allows marketers to set up automated workflows to streamline campaign management. These workflows help ensure that tasks like lead nurturing, follow-ups, and content distribution are automatically handled.
Audience Segmentation
Audience segmentation tools within Campaignware allow you to segment your audience based on specific demographics, behaviors, or actions. This feature helps you deliver highly targeted campaigns that drive better engagement and conversions.
Real-Time Engagement Monitoring
This feature lets you monitor your audience's real-time interactions with your campaign, giving you immediate feedback on performance. It enables marketers to adjust content or messaging instantly based on the data.
Custom Branding
Campaignware’s campaign templates are fully customizable to match your brand’s look and feel. You can easily add logos, brand colors, and custom copy to maintain consistency across all your campaigns.
In-Event Activation
Campaignware supports in-event activations, such as live competitions, polls, and engagement drives, making it a great solution for events and live interactions. You can integrate these activations seamlessly into your event platforms.
Survey and Feedback Forms
Campaignware allows the creation of feedback surveys and forms, which can be used to gather insights from your audience after campaigns or events. This feature is valuable for collecting actionable customer data.
Content Wall
The UGC Content Wall feature allows users to upload and share their content (e.g., photos, videos), which can be displayed as part of a community-driven campaign. This increases engagement and creates more shareable content.
Winner Selection & Prizing
For competitions and sweepstakes, Campaignware automates the process of selecting winners and managing prize distribution. This ensures fairness and reduces administrative overhead.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
15
Interface languages
18
Billing currencies

Interface languages

EnglishFrenchGermanSpanishPortugueseItalianDutchDanishSwedishNorwegianFinnishRussianChineseJapaneseKorean

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇳🇿NZD🇨🇭CHF🇸🇬SGD🇭🇰HKD🇸🇪SEK🇳🇴NOK🇩🇰DKK🇵🇱PLN🇨🇿CZK🇭🇺HUF🇷🇺RUB🇹🇷TRY

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