CAS genesisWorld logo

CAS genesisWorld

by CAS Software AG · Since 1986
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ActiveAvailable globallyCloud
Quick facts
VendorCAS Software AG
Year launched1986
StatusActive
LocationCAS-Weg 1-5, Karlsruhe, 76131, DE
Countries servedGlobal
Languages2
Integrations32+
Free tierN/A
Free trialN/A
Contact salesN/A

About CAS genesisWorld

CAS genesisWorld is a CRM software from CAS Software AG designed for professional customer management across various industries. It provides management, sales, marketing, project management, and customer service features so organizations can effectively manage customer relationships. This software includes smart functions and assistants that facilitate efficient workflows and help users stay informed on digitalization and CRM trends. CAS genesisWorld is suitable for businesses seeking to improve their CRM capabilities and improve customer interactions. Key capabilities: management sales marketing project management customer service Best for: organizations that need comprehensive CRM solutions for customer engagement and relationship management.

CAS genesisWorld by CAS Software AG emerges as a robust and intelligent CRM solution, crafted with the needs of medium-sized enterprises in mind. Developed by a German market leader in CRM technology, the software focuses on streamlining customer relationship management through a blend of centralized data access, cross-device usability, and process automation. The system’s design centers around a 360° customer view that enables businesses to understand, anticipate, and respond to customer needs with precision and speed. Its SmartDesign® interface, a standout feature, ensures a uniform and intuitive user experience across desktops, tablets, and smartphones, both online and offline. This seamless design philosophy makes the system highly accessible and reduces friction in day-to-day operations, giving users the ability to manage customer relationships from virtually anywhere without sacrificing functionality. The breadth of features offered by CAS genesisWorld makes it suitable for sales, marketing, project management, and customer service teams. Centralized data management serves as the software’s backbone, offering a single source of truth for all customer interactions and ensuring consistent information across departments.

Pros & Cons

Pros
  • User-friendly and full of features.
  • Available on all platforms (Windows, Web, Mobile).
  • Flexible customization for business processes.
  • Strong customer support and professional service.
  • Competitive pricing.
  • Can be deployed on-premise or in the cloud.
  • High employee acceptance due to adaptability.
Cons
  • Limited marketing presence; could be more widely known.
  • Windows client design could be improved, but functionality remains strong.

Features

Key features

CRM + AIA® (Implied AI Integration)

The software highlights its position as a leader in CRM with "AIA®," suggesting an integrated approach that combines traditional CRM functionalities with intelligent, AI-powered features.

Flexible Industry and Business Area Adaptation

CAS genesisWorld can be customized to suit the specific needs of various industries and different departments within a company.

Seamless Integration with Existing Systems

Intelligent interfaces ensure smooth data exchange and workflow continuity with a company's current software landscape.

Central Data Management

A central database ensures that all customer-related information is unified and consistently up-to-date for greater efficiency.

360° Customer View

The software provides a comprehensive overview of each customer at a glance, enabling personalized and effective service.

SmartDesign® for Cross-Device Use

The platform offers a consistent user experience across all devices (online and offline) with its SmartDesign® interface.

Additional features

Intelligent CRM Software

Emphasizes the smart capabilities of the CRM system.

CRM + AIA®

Highlights its core CRM functionality combined with an implied AI integration.

Adaptable to Industry Needs

Can be customized for various sectors.

Adaptable to Business Areas

Suitable for different departments within a company.

Intelligent Interfaces

Ensures smooth connection with existing systems.

Seamless Integration

Provides smooth data exchange with other software.

Central Database

Unifies all customer information in one place.

Smart Functions

Offers intelligent features to support daily tasks.

Online and Offline Access

Usable with or without an internet connection.

SmartDesign®

Provides a consistent design across all devices.

Central Data for Greater Efficiency

Unifies customer data for streamlined processes.

Design Uniform, Automated Processes

Enables the creation of standardized and automated workflows.

Maximum Transparency for Optimal Service

Offers a clear view of customer data for better service.

360° View of Your Customer

Provides a complete overview of each customer.

Modern Sales for Accelerated Sales Success

Tools designed to enhance sales team effectiveness.

Track All Points of Contact

Enables monitoring of all interactions with customers and prospects.

Forward-Looking Management for More Growth

Provides key figures for strategic decision-making.

Important Key Figures at a Glance

Offers a dashboard with essential business metrics.

Individual Interactions for Emotional Relationships

Enables personalized communication with customers.

Plan Targeted Campaigns

Tools for creating and executing focused marketing efforts.

Address Your Customers Individually

Features for personalized customer engagement.

Ideal Working Environment for Motivated Employees

Aims to provide a user-friendly and efficient workspace.

Digital Freedom

Offers flexibility in how employees work.

Customize Your CRM Tool

Allows tailoring the software to specific needs.

Automate Workflows and Processes

Enables the automation of routine tasks.

Transparent Access to Information

Provides clear and easy access to relevant data.

Management Tools

Features specifically designed for managerial oversight.

Track Customer Profitability

Enables monitoring the profitability of customer relationships.

Track Profitability

Provides insights into overall business profitability.

Track Sales Forecasts

Offers tools for predicting future sales.

Marketing Automation

Features to automate routine marketing tasks.

Accelerate Sales Deals (Marketing Focus)

Marketing tools aimed at speeding up the sales cycle.

Increase Marketing Productivity

Tools to enhance the efficiency of marketing efforts.

Personalize Your Communications (Marketing Focus)

Features for creating tailored marketing messages.

Project Management

Functionality for managing projects.

Manage All Projects in One Place

Centralizes project oversight.

Create Maximum Transparency for All Stakeholders (Project Management)

Provides clear project visibility.

Service & Support Tools

Features designed for customer service teams.

Accelerate Support Processes

Tools to speed up customer support workflows.

Increase and Inspire with Fast Reactions (Service & Support)

Enables quick and effective responses to customer needs.

Administration Tools

Features for managing the CRM system itself.

Flexibly Adapt Your CRM

Allows customization without extensive coding.

Numerous Extensions

Offers additional modules to expand functionality.

Numerous Interfaces

Provides connections to other business tools.

Easily Integrated into Existing System Landscape

Simple connection to current software.

Flexible and Seamless Work with CRM and Business Tools

Enables smooth operation across different systems.

Individually Adaptable CRM

CRM can be tailored to specific business needs.

Agile CRM

CRM that can adapt quickly to changing requirements.

ROI Calculator

Tool to estimate the return on investment of the CRM.

Digital Check CRM Maturity Level

Assessment tool to understand a company's digital readiness.

Central Customer Data Platform

Unifies customer data for access anywhere.

Online and Offline Data Availability

Access data regardless of internet connection.

Partner Network

Access to certified CRM partners for support and implementation.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
2
Interface languages
1
Billing currencies

Interface languages

EnglishGerman

Billing currencies

🇪🇺EUR

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