CashBackApp

CashBackApp is a consumer-focused rewards platform designed to help middle- and lower-income shoppers in Kenya save money while building loyalty with retailers. Since its launch in 2020, the app has connected consumers to supermarkets, neighborhood shops (Mtaani Dukas), and other retail outlets, enabling cashback rewards via mobile money (M-Pesa) for everyday purchases. Users can create shopping lists, compare prices across popular supermarkets such as Naivas, Quickmart, and Carrefor, and access exclusive deals and promotions. CashBackApp also supports neighborhood retailers with its Mtaani solution, allowing shop owners to offer discounts, sell products on credit, and track sales, stock, and profitability while still receiving immediate payments. The app extends beyond groceries to include services like restaurants, beauty shops, and financial services, offering a holistic approach to consumer savings. Cashback rewards can be redeemed for airtime, utility payments, or withdrawn directly to M-Pesa, providing flexibility and convenience. By combining financial incentives with a seamless shopping experience, CashBackApp empowers consumers to stretch their budgets, promotes customer loyalty for retailers, and fosters economic activity within local communities.