Chari logo

Chari

by Chari · Since 2021
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ActiveAvailable globallyCloud
Quick facts
VendorChari
Year launched2021
StatusActive
LocationOuled Saleh Bouskoura Industrial Zone 27182 Casablanca - Morocco
Countries servedGlobal
Languages3
Integrations
Free tier
Free trial
Contact salesYES

About Chari

Chari is a content management platform from Chari [designed for managing digital assets]. It provides tools for efficient organization, collaboration, and distribution of content so users can maintain control over their digital resources. The platform supports version control, user permissions, and analytics features to ensure secure and effective content management. Chari is suitable for teams looking to centralize their digital assets, simplify workflows, and improve accessibility. Key capabilities: content organization collaboration tools user management analytics version control Best for: digital marketing teams that need to manage and distribute large volumes of content efficiently.

Chari is a Moroccan B2B e‑commerce platform designed to simplify supply chain management for retailers, particularly small and medium sized businesses. The platform connects store owners with suppliers, enabling them to order inventory, manage stock, and access a wide range of products efficiently through a digital interface. One of Chari’s key strengths is its focus on convenience and speed, offering same day or next day delivery options that help retailers maintain consistent stock levels without the delays associated with traditional wholesale procurement. The platform also provides transparent pricing, detailed product information, and reliable logistics support, making it easier for businesses to plan purchases and manage cash flow. By digitizing the supply chain, Chari reduces reliance on physical market visits and middlemen, which can save time and operational costs for store owners. Its mobile friendly interface ensures that even users with limited digital experience can navigate the platform and place orders easily.

Pros & Cons

What users like
  • +Significantly improves procurement efficiency for traditional retailers compared to manual wholesale purchasing.
  • +Fast delivery and competitive pricing help small shops stay stocked and competitive.
  • +Integrated financial services fill gaps for merchants without access to formal banking.
  • +Super app approach consolidates e‑commerce and fintech tools in one place.
  • +Rapid growth and notable funding reflect strong market confidence and scalability.
What users flag
  • Focused primarily on French‑speaking African markets, which may limit applicability elsewhere.
  • Dependent on reliable delivery infrastructure and logistics performance.
  • Small merchants may need training to use advanced fintech features effectively.
  • Financial services can expose users to credit risk if not managed prudently.
  • Expansion and diversification efforts may stretch operational focus.

Features

Key features

B2B E‑Commerce for Retailers
Lets traditional small shops and proximity stores order fast‑moving consumer goods (FMCG) directly through a mobile app.
Next‑Day Delivery
Orders are typically delivered within 24 hours, often free of charge, helping retailers restock quickly.
Integrated Financial Services
Provides embedded fintech features like microloans, working capital credit, digital payments, and merchant tools.
Super App for Merchants
Combines procurement, payments, inventory management, and financial tools within a single interface.

Additional features

Product Ordering
Retailers can browse and order a wide range of FMCG products for their stores.
Delivery Logistics
Promises fast and reliable deliveries to merchants’ locations.
Credit and Financing Tools
Offers credit facilities and working capital based on analytics and transaction data.
Payment Solutions
Includes digital payment capabilities for merchants to manage suppliers and customer transactions.
Merchant Support Tools
Features balance checks, order tracking, and business insights for shop owners.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
3
Interface languages
1
Billing currencies

Interface languages

EnglishFrenchArabic

Billing currencies

🇲🇦MAD

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