Consumer Marketing Platform logo

Consumer Marketing Platform

by NeuroTags · Since 2018
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ActiveAvailable globallyCloud
Quick facts
VendorNeuroTags
Year launched2018
StatusActive
LocationUSA 111 N Market St, Suite #300, San Jose, California 95113, US
Countries servedGlobal
Languages1
Integrations1+
Free tier
Free trial
Contact salesYES

About Consumer Marketing Platform

NeuroTags Consumer Marketing Platform is a software platform from NeuroTags that enables users to acquire retail consumers at scale via the products and engage them for a lifelong relationship. It combines features such as foolproof anti-counterfeiting technology, fast private blockchain, and real-time measurability of offline and online marketing channels so users can economically acquire consumers and boost engagement. The platform utilizes existing retail channels for acquisition, consolidates consumer behavior across retail and online environments, and supports re-engagement through multiple marketing channels. Key capabilities: consumer acquisition anti-counterfeiting solution marketing channel measurement consumer engagement behavior consolidation Best for: marketers and businesses seeking effective methods for engaging retail consumers across various platforms.

Consumer Marketing Platform by NeuroTags is designed to help businesses acquire and engage retail consumers at scale through their products. The software leverages patent-pending technology to provide real-time insights into customer behavior, enabling brands to build stronger relationships and increase product sales. One of its standout features is the use of embeddable tags that monitor an individual's cognitive state, combined with streaming analytics that generate actionable insights instantly. This allows businesses to create interactive digital experiences that foster customer loyalty while delivering personalized information. The user interface of Consumer Marketing Platform is intuitive and user-friendly, making it accessible even for those with minimal technical expertise. The design is clean and well-organized, ensuring smooth navigation across different functionalities. Users can easily access various tools and features without encountering unnecessary complexity. The platform also offers customization options, allowing businesses to tailor the interface to their specific needs. The seamless integration of digital warranty mechanisms further enhances the user experience, making it easier for brands to manage customer interactions efficiently.

Pros & Cons

What users like
  • +1. It offers an easy-to-use interface with advanced features for successful loyalty programs.
  • +2. The solution is economical, scalable, and comes with a flexible and customizable user interface.
  • +3. It enables the digitization of physical product warranties and helps collect user feedback.
  • +4. Their customer service is quick and efficient, providing excellent support for setup and queries.
What users flag
  • 1. There is a need for more tutorials to facilitate faster onboarding of new users within an organization.

Features

Key features

1. Economical Retail Consumer Acquisition
This feature highlights the software's unique ability to acquire consumers at scale directly from retail channels through physical products, utilizing integrated loyalty, warranty, and gaming engines. This makes consumer acquisition cost-effective by leveraging existing product distribution.
2. Unified Data and Analytics (Retail & Online)
NeuroTags stands out by consolidating consumer behavior data from both retail (offline) and online channels into easy-to-understand dashboards. This provides a holistic view of consumer engagement and enables integrated analytics powered by AI for better insights.
3. Personalized Engagements & Marketing Automation
The platform allows for precise consumer segmentation and automated engagement across multiple channels like email, push notifications, SMS, social media, and ad networks. This ensures personalized and timely communication, leading to increased consumer satisfaction and repeat sales.
4. Integrated Loyalty Programs
NeuroTags offers highly effective and fully integrated loyalty, warranty, and gaming engines. These tools are designed to foster long-term brand loyalty by providing incentives and engaging experiences.
5. Brand Protection (Anti-Counterfeiting)
A crucial and unique feature is the anti-counterfeiting authentication capability. This protects brands from fraud, ensuring product authenticity and building consumer confidence.
6. Digital Showcase
This feature allows brands to provide pre-purchase and post-purchase consumer education through digital stories, pictures, and videos, directly linked to their physical products.

Additional features

1. Economical Retail Consumer Acquisition
Acquire retail consumers through physical products in retail channels, online promotions, and ads, utilizing integrated loyalty, warranty, and gaming engines.
2. Digital Showcase
Provide pre-purchase and post-purchase consumer education through digital stories, pictures, and videos via physical products.
3. Personalized Engagements
Segment consumers and connect with them via Email, Push, SMS, Social Media, and Ad-network channels.
4. Unified Data and Analytics
Consolidate retail and online consumer behavior in easy-to-understand dashboards, offering integrated analytics and AI-powered automation tools.
5. Integrated Loyalty Programs
Utilize highly effective and fully integrated loyalty, warranty, and gaming engines for long-term brand loyalty.
6. Brand Protection (Anti-Counterfeiting Authentication)
Enable anti-counterfeiting authentication to protect brands and create consumer confidence.
7. Online Acquisition via Landing Pages, Interactive Forms, and APIs
Facilitate online consumer acquisition through various digital tools.
8. Auto Segmentation
Automatically segment consumers based on their offline and online purchase patterns, public profiles, and engagement with products, promotions, and ads.
9. Continuous Monitoring of Retail Purchases
Continuously monitor and connect consumers' retail purchases with offline and online campaigns to measure and improve marketing performance.
10. Automated Consumer Engagement upon Sign-up
Automatically engage consumers with welcome, loyalty, or warranty emails, along with optional engagements like feedback forms and sentiment analysis, as soon as they sign up.
11. Multi-Channel Re-Engagement
Allow targeting via email, app push, browser push, ad networks, and SMS in an automated way.
12. Consumer Analysis Tools
Help understand acquired users better to target them with the right offerings for maximum consumer satisfaction and better repeat sales.
13. Marketing Automation Tools
Enable re-engaging consumers at scale at the right time with the right personalization.
14. Capture of Consumer Interaction Data
Capture all important events and data related to consumer interaction with products in retail and promotions offline and online.
15. Out-of-the-Box Dashboards
Provide useful dashboards for management to understand real-time consumer behavior, campaign effectiveness, and product line performance based on various demographic and custom criteria.

Pricing

Free trial
Free version
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Countries & Languages

Global
Countries served
1
Interface languages
12
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇷🇺RUB🇧🇷BRL🇲🇽MXN🇰🇷KRW

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