Cratio CRM logo

Cratio CRM

by Cratio · Since 2009
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ActiveAvailable globallyCloudOn-premise
Quick facts
VendorCratio
Year launched2009
StatusActive
Location52, First Main Road, New Colony, Chromepet, Chennai – 600044, India.
Countries servedGlobal
Languages7
Integrations
Free tier
Free trial
Contact sales

About Cratio CRM

Cratio CRM is a sales automation software from Cratio designed for growing companies. It provides lead management, tele caller CRM, and WhatsApp automation so teams can effectively manage communications and simplify sales processes. This all-in-one platform also includes field force automation, making it suitable for various industries such as real estate, education, financial services, and call centers. With over 100,000 users and more than 15 years of use in the market, Cratio CRM is trusted by many businesses in India. Key capabilities: lead management tele caller CRM WhatsApp automation field force automation industry-specific solutions Best for: sales teams that need efficient customer relationship management and communication tools.

Cratio CRM by Cratio is a versatile and cost-effective customer relationship management software designed to help businesses manage their sales, customer interactions, and workflow processes efficiently. Tailored to meet the needs of small to mid-sized enterprises, Cratio CRM streamlines lead management, automates sales processes, and enhances customer engagement. One of its core strengths is its ability to centralize all aspects of sales and customer data in one place, making it easier for teams to collaborate and make data-driven decisions. Its major offerings include lead tracking, sales pipeline management, email/SMS campaign management, task assignments, and real-time reporting—all accessible across multiple platforms, including desktop and mobile devices. The user interface of Cratio CRM is designed with simplicity and efficiency in mind. It has a clean, straightforward layout that emphasizes usability. The dashboard provides a bird’s-eye view of sales activities, pending tasks, and pipeline progress, allowing users to quickly assess their performance and prioritize actions. Navigation through the software is intuitive, with clearly labeled menus and modules for contacts, leads, deals, reports, and tasks.

Pros & Cons

What users like
  • +No-Code Customization: Easy drag-and-drop interface for tailoring the CRM.
  • +Robust Call Tracking & Management: Real-time monitoring and detailed call analytics.
  • +Comprehensive Reporting & Dashboards: Offers a wide range of reports and customizable views.
  • +Industry-Specific Solutions: Tailored CRM for various sectors.
  • +Established User Base: Trusted by a significant number of users and companies (primarily in India).
What users flag
  • Primary Focus on Tele-Sales: The prominent mention of the Android dialer suggests a strong emphasis on phone-based sales activities.
  • Geographic Concentration: The strong user base in India might indicate less focus or fewer resources for other regions.
  • "Field Force Automation" Undetailed: This feature is mentioned but lacks specific information.
  • Potential Feature Overlap: Some features (e.g., lead capture sources) are listed multiple times with slightly different phrasing, which could be clearer.

Features

Key features

Lead Automation & Distribution
Automatic lead capture, categorization, and routing.
Android GSM SIM Based Built-in Dialer
Integrated phone dialer for making calls directly from the CRM.
Real-Time Call Tracking & Management
Monitoring and analysis of sales call activity.
WhatsApp Marketing Automation
Sending automated messages and nurturing leads via WhatsApp.
CRM Customization & Administration (No-Code)
Drag-and-drop app builder for customizing sales journeys.
Role, Profile & Data Access Control
Managing user permissions and data visibility.
Sales Alerts & Reminders
Scheduling tasks and reminders for follow-ups.
Performance Tracking & Sales Action Driving
Monitoring key sales metrics and identifying top performers.
100+ Reports & Customizable Dashboards
Comprehensive sales performance analysis.
Industry-Specific Customization
Tailored CRM solutions for various industries.

Additional features

Lead Automation & Distribution
Automatic lead capture, categorization, and routing.
Android GSM SIM Based Built-in Dialer
Integrated phone dialer for making calls directly from the CRM.
Real-Time Call Tracking & Management
Monitoring and analysis of sales call activity.
WhatsApp Marketing Automation
Sending automated messages and nurturing leads via WhatsApp.
CRM Customization & Administration (No-Code)
Drag-and-drop app builder for customizing sales journeys.
Role, Profile & Data Access Control
Managing user permissions and data visibility.
Sales Alerts & Reminders
Scheduling tasks and reminders for follow-ups.
Performance Tracking & Sales Action Driving
Monitoring key sales metrics and identifying top performers.
100+ Reports & Customizable Dashboards
Comprehensive sales performance analysis.
Industry-Specific Customization
Tailored CRM solutions for various industries.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Annual Plan

INR 799

Countries & Languages

Global
Countries served
7
Interface languages
1
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseDutch

Billing currencies

🇮🇳INR

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