About CRM&Bonus
CRM&Bonus is a CRM software from CRMBonus that supports sales growth with tools designed to attract, convert, and retain customers in both physical and online retail. It provides customer relationship management, analytics, and marketing automation so businesses can improve engagement and sales performance. With over 1,700 successful case studies and a reported impact of R$ 30 million, CRM&Bonus demonstrates its effectiveness in varying retail environments. The platform is capable of integrating with multiple sales channels, tracking customer interactions, and providing actionable insights. Key capabilities: customer relationship management marketing automation sales analytics multi-channel integration performance tracking Best for: retailers that need to improve customer engagement and drive sales growth.
CRMBonus emerges as a powerful CRM and loyalty management solution purpose-built to strengthen customer relationships and stimulate measurable sales growth for both physical and online retailers. Launched in 2018, the platform presents itself not just as a technological tool but as a strategic partner in optimizing the entire customer journey. From acquisition to retention and reactivation, CRMBonus operates with a clear goal—turning customer interactions into long-term value. Central to this mission are tools like Giftback, an intelligent cashback system that incentivizes repurchases, and Bonus Voucher, which offers flexible rewards to entice first-time or returning buyers. Additionally, CRMAds helps merchants engage in precision marketing using customer data, while tools like AI Gift and CRMBack enable personalized recommendations and abandoned cart recovery. These features work cohesively across various channels, allowing businesses to build targeted campaigns that align with customer behavior and drive repeated purchases. The user experience on both the administrative and customer fronts is designed for simplicity and efficiency.
Pros & Cons
- +Full-Funnel Coverage: Offers solutions from attraction to reactivation, addressing every stage of the retail customer journey.
- +Strong Case Studies: Impressive client wins (e.g. R$ 30 million in incremental revenue, 100k customer reactivations).
- +Industry Tailoring: Specific strategies for Fashion, Pharmacy, Home, and E-commerce sectors.
- +Extensive Integration: Over 300 integrations with ERPs, POS, and e-commerce platforms.
- +Multi-Channel Tools: Includes features like Giftback, Bonus Vouchers, CRMAds, and Conversational Commerce.
- −Overload of Messaging: The wide breadth of content and buzzwords can overwhelm without simplifying key value props.
- −Impact Clarity: While client stories are compelling, it’s not always clear how success was directly driven by their tools.
- −Lack of Pricing/Tech Detail: Limited transparency on cost structure, technical setup, or security protocols.
- −Localization Needs: Heavy Brazil-centric focus—may require customization for broader global adoption.
Features
Key features
- Omnichannel Customer Journey Solutions
- CRMBonus offers integrated solutions that span the entire retail customer journey, from attraction to loyalty, supporting both physical and online stores.
- Giftback Program
- A powerful mechanism that incentivizes customers to return for new purchases by offering immediate value, demonstrating significant incremental sales and customer recovery.
- CRMAds
- Enables a comprehensive approach to customer acquisition and re-engagement by leveraging CRM data for targeted advertising campaigns.
- AI-Powered Strategies
- Integrates Artificial Intelligence to enhance e-commerce strategies, leading to increased conversion and incremental revenue, such as for recalling abandoned carts.
- Extensive Integrations
- Boasts over 300 integrations with ERPs, POS systems, and e-commerce platforms, ensuring seamless data flow and operational efficiency.
- Flexible Bonus Voucher System
- Offers a versatile voucher system that can be used for new customer acquisition, bids, or as a component of other loyalty strategies.
Additional features
- Giftback
- A solution designed to make customers return for new purchases by offering incentives.
- Bonus Voucher
- A flexible voucher system that can be used for various purposes, including attracting new customers.
- CRMAds
- A solution for advertisers that leverages CRM data for targeted advertising.
- Conversational Commerce
- A solution aimed at facilitating sales and engagement through conversational interfaces.
- Attraction Solutions
- Tools and strategies designed to attract new customers, including new acquisition channels and referral programs.
- Commitment Solutions
- Solutions to foster customer commitment.
- Conversion Solutions
- Strategies and tools to increase purchase conversion rates.
- Loyalty Solutions
- Programs aimed at building and maintaining customer loyalty.
- Reactivation Solutions
- Tools to bring back lapsed customers for new purchases.
- Cashback
- A system where customers receive a portion of their spending back.
- CRMBack
- A feature focused on improving conversion by bringing customers back.
- CRM360
- A comprehensive CRM solution providing a holistic view of the customer.
- Member Get Member
- A referral program that incentivizes existing customers to bring in new ones.
- NPS Bonus
- A system that rewards customers based on their Net Promoter Score, encouraging loyalty and feedback.
- Mass Reactivation
- Solutions for reactivating a large number of inactive customers.
- Last Chance
- Strategies or offers designed to encourage a final purchase from customers before they churn.
- Link Influencer
- Tools to work with influencers, likely for tracking and incentivizing their referrals.
- Smart Triggers
- Automated actions or communications initiated by specific customer behaviors or events.
- Bonus Voucher (Bid)
- A specific application of the bonus voucher system for bidding scenarios.
- CRMAds (Advertiser)
- The advertising aspect of CRMAds for businesses.
- AI Gift
- An AI-powered gifting solution.
- Bonus Voucher (Emitter)
- The capability to issue bonus vouchers.
- CRMAds (Business)
- The business-focused side of the CRMAds platform.
- Customizable Campaigns
- Ability to tailor campaigns for different retail segments (Fashion & Beauty, Home & Home, Pharmacy & Markets, E-commerce).
- 300+ Integrations
- Compatibility with a wide range of ERPs, POS systems, and e-commerce platforms (e.g., Linx, Totvs, Vtex, Wake, Nuvemshop).
- Data and Artificial Intelligence
- Utilizes data and AI to enhance e-commerce conversion and other strategies.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About CRM&Bonus
CRM&Bonus is a CRM software from CRMBonus that supports sales growth with tools designed to attract, convert, and retain customers in both physical and online retail. It provides customer relationship management, analytics, and marketing automation so businesses can improve engagement and sales performance. With over 1,700 successful case studies and a reported impact of R$ 30 million, CRM&Bonus demonstrates its effectiveness in varying retail environments. The platform is capable of integrating with multiple sales channels, tracking customer interactions, and providing actionable insights. Key capabilities: customer relationship management marketing automation sales analytics multi-channel integration performance tracking Best for: retailers that need to improve customer engagement and drive sales growth.
CRM&Bonus Details
CRM&Bonus's In-App Market Place
Does CRM&Bonus have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), CAD ($), AUD ($), JPY (¥), CNY (¥), INR (₹), RUB (₽)
Pros & Cons
- Full-Funnel Coverage: Offers solutions from attraction to reactivation, addressing every stage of the retail customer journey.
- Strong Case Studies: Impressive client wins (e.g. R$ 30 million in incremental revenue, 100k customer reactivations).
- Industry Tailoring: Specific strategies for Fashion, Pharmacy, Home, and E-commerce sectors.
- Extensive Integration: Over 300 integrations with ERPs, POS, and e-commerce platforms.
- Multi-Channel Tools: Includes features like Giftback, Bonus Vouchers, CRMAds, and Conversational Commerce.
- Overload of Messaging: The wide breadth of content and buzzwords can overwhelm without simplifying key value props.
- Impact Clarity: While client stories are compelling, it’s not always clear how success was directly driven by their tools.
- Lack of Pricing/Tech Detail: Limited transparency on cost structure, technical setup, or security protocols.
- Localization Needs: Heavy Brazil-centric focus—may require customization for broader global adoption.
CRM&Bonus's Support Options
Email Address
suporte@crmbonus.comCRM&Bonus's Alternatives
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