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Demand-Side Platform

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Software Status:Discontinued

About Demand-Side Platform

The Trade Desk is a demand-side platform from The Trade Desk that helps advertisers navigate the complexities of digital marketing. It includes omnichannel advertising, press releases & media coverage, and insights from leadership to support effective decision-making. By using these features, users can reach a broader audience across various channels from a single platform. The Trade Desk aims to provide tools that facilitate data-driven advertising strategies and transparency in media buying. Users can access information on office locations and investor relations, improving their understanding of the company's operations. Key capabilities: omnichannel advertising press releases & media coverage insights from leadership office locations investor relations Best for: advertisers that need effective marketing solutions across multiple channels.

Demand-Side Platform Details

Vendor
The Trade Desk
Year Launched
Location
The Trade Desk Headquarters 1301 Colorado Ave Santa Monica, CA 90404 United States
Deployment
Training Options
demo, account manager, community
Countries Served
All Countries.
Languages
English, French, German, Spanish, Portuguese, Italian, Dutch, Japanese, Chinese, Korean, Russian, Arabic
Users
Advertisers, Media Planners, Ad Agencies, Publishers, Ad Exchanges
Industries Served
Healthcare, Education, Finance, Retail
Tags
Demand Side Platform, DSP, Programmatic Advertising, Marketing Technology, Data Management, Real-Time Bidding, Ad Targeting, Audience Segmentation, Campaign Optimization

Demand-Side Platform's In-App Market Place

Does Demand-Side Platform have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

9

Mini Apps

1. Unified ID Solution by The Trade Desk - A plugin that allows advertisers to target audiences across devices with a single

persistent ID.

2. Audience Segmentation by The Trade Desk - A mini-app that helps advertisers segment their target audience based on various demographics

behaviors

and interests.

3. Dynamic Creative Optimization by The Trade Desk - An add-on that automatically optimizes ad creative based on performance data to maximize engagement and conversion rates.

4. Retargeting by The Trade Desk - A plugin that allows advertisers to re-engage with users who have previously interacted with their brand or visited their website.

5. Multi-Touch Attribution by The Trade Desk - A mini-app that provides insights into the effectiveness of different touchpoints in the customer journey

helping advertisers optimize their ad spend.

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

USD ($), EUR (€), GBP (£), AUD (A$), JPY (¥), CAD (C$), CHF (CHF), CNY (¥), SEK (kr), KRW (₩), INR (₹), RUB (₽)

Pros & Cons

  • Provides access to a wide range of ad inventory sources, allowing for better targeting and reach
  • Offers real-time bidding capabilities, enabling advertisers to make data-driven decisions quickly
  • Provides detailed analytics and reporting tools, allowing for optimization of campaigns
  • Offers advanced targeting options, such as geo-targeting, audience targeting, and device targeting
  • Integrates with third-party data sources, enhancing audience segmentation and targeting strategies.
  • Steeper learning curve compared to other DSPs
  • Limited customization options for ad targeting and creative
  • Relatively higher cost compared to other similar platforms
  • Occasional delays in ad delivery and reporting
  • Inconsistent customer support services
  • Integration issues with some third-party data sources

Demand-Side Platform's Support Options

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