About Directful
Directful is an AI-powered marketing platform for the hotel industry.
Directful is an AI-powered marketing platform specifically designed for the hospitality industry. Its primary goal is to help hotels increase direct bookings, thereby reducing commission fees paid to Online Travel Agencies (OTAs). The platform offers a suite of tools including a Hotel CRM for managing guest data, an AI-driven guest messaging system for communication via SMS and chat, and reputation management features. Key capabilities include using predictive AI to re-engage past guests at the optimal time and an AI chatbot to handle common inquiries 24/7. The system integrates with major Property Management Systems (PMS) and hotel brand platforms. Pricing is not publicly listed; interested hotels must request a demo. Support is available via email and phone.
Pros & Cons
- Specifically designed for the hotel industry to increase direct bookings.
- Uses AI and predictive analytics to automate and personalize guest re-engagement.
- Integrates with major Property Management Systems and hotel brand platforms.
- Offers a suite of tools including CRM, guest messaging, and a chatbot.
- Aims to enrich guest data, even from OTA bookings.
- Pricing is not publicly available and requires a demo/sales contact.
- The platform is highly specialized for hotels, making it unsuitable for other industries.
Features
Key features
Manages guest data, personalizes stays, and segments audiences for targeted marketing.
Automates communication with guests via SMS, email, and chat before, during, and after their stay.
Aims to convert guests from Online Travel Agencies (OTAs) into direct bookers using personalized offers.
Uses predictive analytics to identify when past guests are likely to book again and sends timely campaigns.
Provides 24/7 automated responses to common guest inquiries on the hotel's website or via SMS.
Helps hotels monitor and respond to guest reviews and feedback across various platforms.
Additional features
Uses AI to complete guest profiles and unmask data from OTA bookings, improving data quality by up to 40%.
Sends hyper-personalized SMS text campaigns based on guest preferences and behaviors.
Allows hotels to share offers, events, or updates instantly with guests.
Connects with property management systems (PMS) for a unified workflow.
Gathers guest opinions through automated post-stay surveys and feedback forms.
Sends automated notifications for room upgrades, booking confirmations, or special events.
Pricing
Countries & Languages
Interface languages
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About Directful
Directful is an AI-powered marketing platform for the hotel industry.
Directful Details
Directful's In-App Market Place
Does Directful have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Accepted Payment Currencies
Pros & Cons
- Specifically designed for the hotel industry to increase direct bookings.
- Uses AI and predictive analytics to automate and personalize guest re-engagement.
- Integrates with major Property Management Systems and hotel brand platforms.
- Offers a suite of tools including CRM, guest messaging, and a chatbot.
- Aims to enrich guest data, even from OTA bookings.
- Pricing is not publicly available and requires a demo/sales contact.
- The platform is highly specialized for hotels, making it unsuitable for other industries.
Directful's Support Options
Directful's Alternatives
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