About DirectMail2.0
DirectMail2.0 is a marketing software from DirectMail2.0 that focuses on direct mail campaign management. It provides tools for campaign planning, audience targeting, and performance tracking so users can effectively manage their direct mail efforts. The platform supports various features such as integration with customer databases, personalized content creation, and analytics for measuring campaign effectiveness. DirectMail2.0 is designed to assist businesses in achieving their marketing goals through targeted direct mail strategies. Key capabilities: campaign management audience segmentation performance analytics integration tools personalized messaging Best for: marketing professionals that need to coordinate and analyze direct mail campaigns.
DirectMail2.0 by DirectMail2.0 reimagines the role of traditional direct mail in a marketing strategy by fusing it with advanced digital technology to create a fully integrated, omnichannel experience. Rather than treating print marketing as a standalone medium, DirectMail2.0 enables businesses to extend the reach and effectiveness of every mail piece by pairing it with digital components like social media ads, display retargeting, email notifications, landing pages, and real-time tracking. The result is a campaign that delivers not just one impression, but anywhere from 8 to 32 impressions per recipient, dramatically increasing engagement and conversion potential. Built around the goal of boosting direct mail response rates by 23–46%, the platform emphasizes cost-effectiveness by offering these layered benefits for just pennies per mail piece. The user experience reflects an emphasis on speed and simplicity. Partners can launch a new campaign in under 10 minutes using a streamlined portal, and clients have access to real-time performance dashboards that clearly outline ROI, response rates, and attribution data.
Pros & Cons
- Omnichannel Integration: Combines direct mail with digital platforms like Google, Facebook, Instagram, YouTube, and email for up to 32 impressions per mail piece.
- Real-Time Attribution: Tracks engagement and conversions with CRM/API integration, QR codes, call/text tracking, and LEADMatch.
- Enhanced Targeting: Offers geotargeting, addressable geo, and social match features to reach audiences more precisely.
- Automation & Ease of Use: Campaigns can be set up in under 10 minutes with a user-friendly dashboard for partners and clients.
- Performance Lift: Claims to boost response rates by 23–46% for pennies per mail piece.
- White Papers & Case Studies: Provides strategic resources to optimize campaigns and prove ROI.
- Learning Curve: Some users report that mastering the platform’s technical features takes time.
- Limited A/B Testing: While personalization is strong, split testing capabilities aren’t emphasized.
- Startup Growing Pains: Internal reviews mention occasional staffing gaps and infrastructure quirks.
Features
Key features
Provides real-time delivery insights, including when mail hits mailboxes, and enables export of delivery lists and non-scan data down to individual pieces.
Matches mailing list recipients to Facebook and Instagram accounts for targeted social ad delivery before, during, and after the mailer arrives.
Adds a clickable full-color ad to the USPS's daily mail preview emails, tracking opens, clicks, and attribution.
Supports static or personalized QR codes for enhanced engagement, providing detailed scan data.
Records calls and texts generated by campaigns, captures respondent contact info, and allows delivery of coupons/URLs via SMS from the same tracking number.
Retargets website visitors who left without converting with ads on the Google Display Network.
Retargets website visitors on Facebook and Instagram.
Serves dynamic video instream ads to engage audiences before their chosen YouTube videos.
Additional features
Provides real-time delivery insights, including when mail hits mailboxes, and enables export of delivery lists and non-scan data down to individual pieces.
Matches mailing list recipients to Facebook and Instagram accounts for targeted social ad delivery before, during, and after the mailer arrives.
Adds a clickable full-color ad to the USPS's daily mail preview emails, tracking opens, clicks, and attribution.
Supports static or personalized QR codes for enhanced engagement, providing detailed scan data.
Records calls and texts generated by campaigns, captures respondent contact info, and allows delivery of coupons/URLs via SMS from the same tracking number.
Retargets website visitors who left without converting with ads on the Google Display Network.
Retargets website visitors on Facebook and Instagram.
Serves dynamic video instream ads to engage audiences before their chosen YouTube videos.
Delivers video and image ads across Google Discover, YouTube Shorts, and Gmail.
Identifies anonymous website visitors (including direct mail recipients) with contact information and actions taken, building highly responsive mailing lists (9-18% response) and proving attribution.
Displays ads on Facebook/Instagram to direct mail recipients and lookalike audiences based on geography, keywords, and Browse history.
Displays ads on the Google Display Network using similar geotargeting criteria.
Geofences residential or business addresses of mail recipients to serve ads to all devices at that address, tracking conversions via pixel technology or foot traffic.
Sends up to two pre- and post-delivery emails to mail recipients, driving attention to the mail piece and website visits.
Allows adding custom, dynamic single-page microsites, integrated with QR codes or standalone, to capture leads and attribution data.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About DirectMail2.0
DirectMail2.0 is a marketing software from DirectMail2.0 that focuses on direct mail campaign management. It provides tools for campaign planning, audience targeting, and performance tracking so users can effectively manage their direct mail efforts. The platform supports various features such as integration with customer databases, personalized content creation, and analytics for measuring campaign effectiveness. DirectMail2.0 is designed to assist businesses in achieving their marketing goals through targeted direct mail strategies. Key capabilities: campaign management audience segmentation performance analytics integration tools personalized messaging Best for: marketing professionals that need to coordinate and analyze direct mail campaigns.
DirectMail2.0 Details
DirectMail2.0's In-App Market Place
Does DirectMail2.0 have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
Not available
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), CAD ($), AUD ($), JPY (¥), CNY (¥), INR (₹), RUB (₽), BRL (R$), MXN ($)
Pros & Cons
- Omnichannel Integration: Combines direct mail with digital platforms like Google, Facebook, Instagram, YouTube, and email for up to 32 impressions per mail piece.
- Real-Time Attribution: Tracks engagement and conversions with CRM/API integration, QR codes, call/text tracking, and LEADMatch.
- Enhanced Targeting: Offers geotargeting, addressable geo, and social match features to reach audiences more precisely.
- Automation & Ease of Use: Campaigns can be set up in under 10 minutes with a user-friendly dashboard for partners and clients.
- Performance Lift: Claims to boost response rates by 23–46% for pennies per mail piece.
- White Papers & Case Studies: Provides strategic resources to optimize campaigns and prove ROI.
- Learning Curve: Some users report that mastering the platform’s technical features takes time.
- Limited A/B Testing: While personalization is strong, split testing capabilities aren’t emphasized.
- Startup Growing Pains: Internal reviews mention occasional staffing gaps and infrastructure quirks.
DirectMail2.0's Support Options
Email Address
sales@directmail2.comContact
1-800-956-4129Documentation
https://directmail2.com/white-paperChatbot
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