Dna Tasting logo

Dna Tasting

by Tobu Group Srl · Since 2011
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ActiveAvailable globallyCloud
Quick facts
VendorTobu Group Srl
Year launched2011
StatusActive
LocationVia Aurelia Antica, 46, Centro Commerciale Aurelia Antica Piano 1, Scala B, 58100 Grosseto GR, Grosseto, Toscana 58100, IT
Countries servedGlobal
Languages2
Integrations1+
Free tierN/A
Free trialN/A
Contact salesYES

About Dna Tasting

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DNA Tasting by Tobu Group emerges as a highly specialized Customer Relationship Management (CRM) solution tailored to the distinct operational and marketing needs of wine companies. Designed to help wineries, tasting rooms, vineyards, and wine tour operators better manage their customer interactions, reservations, and tastings, the software distinguishes itself by addressing the very specific challenges that wine businesses face in a competitive and experience-driven industry. Rather than being a generic CRM platform with a few adjustable features, DNA Tasting is purpose-built with deep integration into the daily workflows of wine producers and sellers, making it a compelling option for businesses seeking a platform that understands their language and needs. At the heart of DNA Tasting’s appeal is its commitment to user-friendly design. Its simple and intuitive graphical interface allows for quick navigation, reducing the learning curve for new users and allowing even those with limited technical expertise to quickly become proficient in using the software.

Pros & Cons

Pros
  • Specialized CRM for Wine Companies – Tailored features for managing visits, tastings, and reservations.
  • Integrated Newsletter Module – Enables personalized email campaigns for targeted marketing.
  • Legally Compliant Billing – Ensures adherence to electronic invoicing regulations.
  • Google Calendar Synchronization – Streamlined scheduling for easy appointment management.
  • Vouchers & Discount Coupons – Helps in customer retention and repeat sales.
  • Reports & Analytics – Provides valuable insights into sales trends and customer data.
  • Connected Master Data – Simplifies customer relationship management.
  • Cloud-Based Accessibility – Accessible from multiple devices for remote management.
Cons
  • Limited Industry Application – Primarily caters to wine businesses, restricting broader usage.
  • Potential Learning Curve – Users may need time to familiarize themselves with the system.
  • Data Privacy Concerns – Requires trust in compliance with security regulations.
  • Dependent on Google Calendar – Users not using Google may need alternatives for scheduling.

Features

Key features

Professional Management of Visits and Tastings

DNA Tasting provides a centralized, cloud-based tool to organize and manage all aspects of wine company visits and tastings, including tracking reservations, sales, and customer interactions.

Customer Relationship Management (CRM)

It excels at converting one-time customers into loyal, repeat buyers by enabling detailed customer tracking and facilitating targeted communication, ensuring no customer information is lost.

Integrated Newsletters

The software allows users to segment customer data, create customized email templates, and send targeted newsletters, with the ability to monitor the effectiveness of each campaign.

Legally Compliant Billing

DNA Tasting integrates directly with electronic invoicing and cash register systems, connecting to fiscal printers as required by new legislation, ensuring compliance with billing regulations.

Synchronized Activity Calendar with Google

The cloud-based system seamlessly synchronizes with Google Calendar, allowing users to manage appointments and tours from any device, providing a quick overview of reservation details and payment statuses.

Vouchers and Discount Coupons

Users can generate discount vouchers to build customer loyalty, encourage repeat purchases, and foster positive word-of-mouth for their wines.

Additional features

Professional Management of Visits and Tastings

Manage visits, tastings, and other activities from a single cloud tool to easily organize work, check the origin of reservations, and track sales.

Customer Relationship Management (CRM)

Helps turn one-time customers into loyal customers who reorder wine by keeping track of their interactions and preferences.

Integrated Newsletters

Select groups of personal data, customize emails with templates, and check the results of each sending to personalize messages for customers.

Legally Compliant Billing

Integrates electronic invoicing and/or the cash register of the management system directly to fiscal printers connected with the Revenue Agency, as required by new legislation.

Activity Calendar Synchronized with Google

Developed in the cloud and synchronized with Google Calendar for managing appointments and tours comfortably from a PC or mobile phone, providing all reservation information and payment statuses.

Vouchers and Discount Coupons

Generate discount vouchers to build customer loyalty, increase repeat orders, and create positive word-of-mouth.

Reports & Analytics

Review tasting and direct sales turnover, check the origin of bookings and customer nationality, and track business performance to plan future actions and budgets.

Connected Master Data

Enter all contacts and specify their relationships with the company, with easily updatable customer cards that can be filtered or organized based on tags.

Simple and Intuitive Graphical Interface

Provides a user-friendly interface for easy navigation and management of the software's features.

Calendar of Activities

Insert tasks into the calendar, assign colors, and assign them to specific operators.

Reports & Analytics (Detailed)

Find out which wine, tasting, or tour sold the most and in which country.

Integrated Newsletter (Detailed)

Filter personal data with desired characteristics (e.g., nationality, distributors, restaurateurs) and send targeted offers.

Check Booking Channel and Payment Status

For wine cellars, the CRM allows checking the channel from which a booking originated and if it has already been paid for.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
2
Interface languages
13
Billing currencies

Interface languages

EnglishSpanish

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇭CHF🇨🇳CNY🇸🇪SEK🇳🇿NZD🇰🇷KRW🇸🇬SGD🇭🇰HKD

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