E-mail Module logo

E-mail Module

by empaction · Since 2005
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ActiveAvailable globallyCloud
Quick facts
Vendorempaction
Year launched2005
StatusActive
Locationempaction GmbH Marktstrasse 33-35 60388 Frankfurt am Main
Countries servedGlobal
Languages2
Integrations1+
Free tierN/A
Free trialN/A
Contact salesYES

About E-mail Module

E-mail Module is a marketing software from empaction that helps manage email campaigns. It provides features like Newsletter creation, Online Demo capabilities, and automated triggers for email campaigns such as Welcome and Birthday emails, so users can effectively engage their audience. This tool allows users to create, send, and analyze their newsletters directly through an internet browser, making it accessible and user-friendly. E-mail Module also includes options for transaction-based emails to reach customers at critical points in their journey. Key capabilities: Newsletter creation Online Demo E-mail triggers Transaction emails Campaign analysis Best for: marketing teams that need to automate and manage email communications efficiently.

The E-mail Module by empaction is a mature and robust email marketing platform with a strong track record, particularly in Germany. Its key strengths are its high deliverability rates, thanks to CSA certification, and its comprehensive suite of marketing automation and analytics tools. The platform offers a user-friendly drag-and-drop editor and a wide range of features for creating personalized and effective campaigns. Its ability to integrate cross-channel elements like SMS, videos, and surveys adds significant value for businesses seeking a multi-channel marketing solution. However, some user reviews have noted that the interface can feel dated, and there have been reports of inconsistencies in customer support, particularly with more advanced reporting issues. For businesses prioritizing modern aesthetics and highly responsive, real-time support, some competitors might be a better fit. Overall, for a business that values high deliverability, powerful automation, and a strong emphasis on data privacy, the E-mail Module by empaction is a solid and reliable choice, especially for those operating within the European market.

Pros & Cons

Pros
  • High Deliverability
  • User-Friendly Interface
  • Comprehensive Features
  • Advanced Analytics
  • Cross-Channel Campaigns
Cons
  • Outdated Interface
  • Support Issues
  • Limited Customization
  • Implementation Challenges
  • Focus on Features

Features

Key features

Drag-and-Drop Editor

Create professional emails without any coding knowledge.

Marketing Automation

Set up welcome series, trigger emails, and personalized follow-up campaigns based on user behavior.

Advanced Analytics and Reporting

Monitor performance in real-time with reports on open rates, click-through rates, and heat maps.

High Deliverability and Whitelisting

The platform has CSA certification and effective range management to ensure high inbox placement.

Cross-Channel Campaigns

Integrate surveys, audio, video, QR codes, and EAN codes to create multi-channel campaigns.

Contact Management and Segmentation

Manage contact lists and segment audiences for targeted messaging.

Additional features

A/B Testing

Optimize campaigns by testing different versions of emails.

Real-time Campaign Analysis

Evaluate campaign performance and adjust strategies.

Big Data Enrichment

Enhance customer data for individual customer targeting.

Continuous Address Management

Ensure up-to-date contact lists.

Mobile Optimization

Create emails optimized for mobile devices.

Content Creation

Easily create and manage email content.

Legality Analysis

Ensure campaigns are legally compliant.

API Access

Offers an API for integrations.

Support

Offers phone and live online support, including 24/7 options

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
2
Interface languages
2
Billing currencies

Interface languages

EnglishGerman

Billing currencies

🇺🇸USD🇪🇺EUR

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