EasyConnect logo

EasyConnect

by DBF · Since 2000
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ActiveAvailable globallyCloud
Quick facts
VendorDBF
Year launched2000
StatusActive
LocationMolenbaan 13 2908 LL Capelle aan den IJssel
Countries servedGlobal
Languages2
Integrations2+
Free tier
Free trial
Contact salesYES

About EasyConnect

EasyConnect is a network management software from DBF that provides access control and network monitoring. It combines features such as real-time traffic analysis, device management, and user authentication so administrators can oversee network performance effectively. EasyConnect allows for the monitoring of bandwidth usage, identification of unauthorized access, and supports policy enforcement for improved security. The software is compatible with multiple network environments and offers customizable reporting options for in-depth analysis. Key capabilities: real-time traffic analysis device management user authentication bandwidth monitoring policy enforcement Best for: IT administrators that need to maintain security and monitor network performance.

EasyConnect by DBF is a powerful, data-driven loyalty software platform designed to help businesses turn their customers into devoted advocates through meaningful and timely engagement. Developed by DBF, a company with over 25 years of experience in customer data and loyalty management, EasyConnect delivers a comprehensive and flexible solution that places customer data at the heart of all loyalty actions. It empowers businesses to analyze customer behavior, segment audiences, and automate campaigns to deliver relevant rewards and personalized experiences. With tools for savings campaigns, email marketing, loyalty journeys, and a digital loyalty webshop, the system provides everything needed to execute sophisticated loyalty strategies while maintaining a high level of simplicity and accessibility for both administrators and end users. The platform’s user experience is centered around ease of use, with businesses able to manage and automate loyalty marketing without technical complexity. Customers are given access to a personalized online environment—referred to as "My environment for the user"—where they can view and manage their loyalty progress, including points, savings goals, vouchers, and campaign participation.

Pros & Cons

What users like
  • +Data-Driven Personalization: Built on customer data for tailored campaigns, segmentation, and loyalty journeys.
  • +Automation Powerhouse: Automates email campaigns, point rewards, and customer engagement at the right moment.
  • +Versatile Digital Tools: Includes savings cards, digital passes, scratch cards, event tickets, gift vouchers, and a loyalty webshop.
  • +Customer Portal: Users can view their progress, savings, rewards, and promos in a secure personal dashboard.
  • +Dashboard & Analytics Integration: Offers advanced reporting and integrates with tools like Tableau for deeper insights.
What users flag
  • Limited Market Scope: Messaging appears focused on European markets—may require localization for broader use.
  • Lacks Mobile App Mention: While it supports wallets, there’s no clear indication of a dedicated mobile app.
  • Heavy Web Layout: The presentation feels dense and could benefit from a simplified UI to improve readability.

Features

Key features

Customer Data-Driven Loyalty
EasyConnect is built on customer data as its foundation, enabling businesses to gain insights and determine optimal loyalty strategies for engagement, captivating, and rewarding.
Digital Pass Function (Mobile Wallet Integration)
Leverages mobile phone wallets (Apple Wallet/Google Wallet) for digital savings cards, prepaid cards, promotional coupons, gift cards, event tickets, and digital scratch cards, offering a powerful mobile experience.
Automated Loyalty Marketing & Journeys
Allows for automatic reward distribution based on customer behavior or points, and enables setting up personalized loyalty journeys with automated emails and templates to track customer progression to loyalty.
Loyalty Webshop Function with Fulfillment
Provides a full online store where customers can redeem points for products, vouchers, or make purchases with additional payment, including automatic fulfillment for digital products.
Loyalty Landing Page Creation
Enables businesses to create dedicated landing pages for loyalty actions on their own websites, making online campaigns measurable and centralizing data.
Extensive Dashboards & External Data Tool Linking
Offers comprehensive dashboards for insights into loyalty action results and can easily link with external data tools like Tableau for deeper analysis.

Additional features

Customer Data Basis
Built from and reliant on customer data for loyalty strategies.
Customer Data Saving
Ability to store customer information.
Customer Segmentation
Tools to divide customers into targeted groups.
Savings Cards
Functionality to create and manage digital savings cards.
Vouchers
Supports the creation and management of promotional vouchers.
Gift Cards
Enables the manufacturing and management of gift cards.
Automatic Loyalty Campaigns
Automates the sending of loyalty-related communications.
Dashboards & Reports
Provides visual overviews and detailed analyses of loyalty results.
Automate Loyalty Marketing
Streamlines the process of rewarding customers based on behavior.
Reward Customers by Behavior
Distributes rewards based on how customers act.
Reward Customers by Purchases
Awards rewards based on customer buying patterns.
Reward Customers by Points Earned
Rewards customers based on accumulated points.
Segment Customer Groups
Group customers for targeted actions.
Assign Own Rules
Allows customization of rules for reward distribution.
Set Up Loyalty Journeys
Defines automated paths for customers from new to loyal.
Automatic Emails & Templates
Uses pre-designed email content for automated journeys.
Digital Pass Function (Wallet Integration)
Utilizes mobile phone wallets for various digital passes.
Prepaid Cards (Digital Pass)
Supports digital versions of prepaid cards in mobile wallets.
Promotional Coupons (QR code)
Creates coupons with QR codes for one-time promotions.
Event Tickets & Admission (Digital Pass)
Manages digital tickets in mobile wallets.
Digital Scratch Cards (Sales Promotion)
Offers digital scratch-off games for promotions.
Loyalty Webshop Function
Provides an online store for loyalty-related transactions.
Sell Products with Saved Points
Allows customers to redeem points for products online.
Sell Vouchers with Saved Points
Enables redemption of points for vouchers online.
Sell Products with Additional Payment
Facilitates online purchases using points plus extra payment.
Full Order Website with Fulfillment
The webshop includes order processing and delivery capabilities.
Automatic Digital Product Sending
Automates the delivery of digital items purchased.
Creating Loyalty Landing Pages
Tools to build dedicated web pages for loyalty actions.
Measurable Online Campaigns
Tracks results of online loyalty campaigns.
Centralized Data
Gathers all loyalty data into one system.
My Environment for User
A personal login page for customers to view and manage their data.
Personal Savings Card (User View)
Customers can see their digital savings card.
Number of Points Saved (User View)
Displays current point balance to customers.
Savings Goals & Prizes Won (User View)
Shows customer progress and earned rewards.
Outstanding Promotional Vouchers (User View)
Lists unused vouchers for customers.
Current Loyalty Campaigns (User View)
Shows active campaigns relevant to the customer.
Link with External Data Tools (e.g., Tableau)
Connects with third-party analytics software.
Digital Gift Cards
Supports the creation and management of digital gift cards.
Voucher Campaign
Specific feature for running voucher promotions.
Saving Products
Implied ability to manage products for loyalty programs.
Savings Program
General term for loyalty programs involving savings.
B2B Loyalty Program
Supports loyalty initiatives for business-to-business clients.
Digital Customer & Member Cards
Provides digital versions of customer and membership cards.

Pricing

Free trial
Free version
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Countries & Languages

Global
Countries served
2
Interface languages
9
Billing currencies

Interface languages

EnglishDutch

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇳CNY🇮🇳INR🇷🇺RUB

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