About Every Door Direct Mail
Every Door Direct Mail is a marketing platform from the US Postal Service that simplifies direct mail campaigns. It provides targeted advertising options, EDDM mapping and mailing tools, and customer service support so users can reach their desired demographic without the need for address lists or stamps. With EDDM, businesses can effectively promote their products and services to specific neighborhoods or areas. Additionally, users can track their packages, access Informed Delivery, and find USPS locations for added convenience. Key capabilities: Customer Service My USPS Track a Package Informed Delivery Find USPS Locations Best for: businesses and marketers that need cost-effective direct mail solutions.
Every Door Direct Mail (EDDM) by the United States Postal Service (USPS) is a direct mail marketing tool designed to help businesses reach local customers without the need for a mailing list. Its primary purpose is to simplify the process of planning, targeting, and sending mail campaigns to specific neighborhoods or ZIP codes. Ideal for small to medium-sized businesses, EDDM enables users to blanket selected geographical areas with promotional materials such as postcards, flyers, and menus. The key features include an intuitive mapping tool, address-free targeting, campaign cost estimation, and the ability to generate and print facing slips and USPS documentation needed for mail drop-off. EDDM offers robust functionality tailored specifically for targeted local marketing. The standout feature is the interactive mapping tool, which allows precise geographic targeting without needing a mailing list. Users can filter routes by residential, business, or mixed address types and apply demographic filters. The system calculates postage and printing costs in real time, which helps in budgeting and planning.
Pros & Cons
- +Reach specific demographics and geographic areas.
- +User-friendly online tools and guidance.
- +Easy access for small businesses.
- +Caters to both small and large mailings.
- −Maximum of 5,000 pieces per day per ZIP Code for retail mailings.
- −Requires physically dropping off mail at the Post Office.
- −Users are responsible for mailpiece design and printing.
- −Targeting accuracy depends on the timeliness and relevance of census data.
- −Mail is delivered to "Every Door," not specific names.
Features
Key features
- Targeted Advertising
- EDDM allows users to target specific neighborhoods and audiences using U.S. Census data filters like age, income, and household size.
- Cost-Effective Postage
- The service offers postage discounts for businesses, with prices as low as $0.242 per piece for USPS Marketing Mail Flats.
- User-Friendly Online Tool
- The EDDM Online Tool simplifies the process of planning mailings, mapping routes, and selecting delivery areas.
- Flexible Mailing Options
- Users can choose between EDDM Retail for smaller volumes (200-5,000 pieces per day per ZIP Code) and EDDM BMEU for larger volume mailers.
- No Mailing Permit Needed for Retail
- EDDM Retail does not require a special mailing permit, making it easier for small businesses and individuals to send direct mail without additional administrative hurdles.
Additional features
- Affordable, Targeted Advertising
- Promote small businesses in local communities.
- Send Postcards, Menus, and Flyers
- Various types of mailpieces can be sent.
- EDDM Online Tool
- Map ZIP Code(s) and neighborhoods.
- Filter by Age, Income, or Household Size
- Target customers using U.S. Census data.
- Advertise with EDDM Video
- Provides a quick overview of the service.
- EDDM User Guide PDF & RTF
- Comprehensive guide for using the service.
- Postage Discounts Available
- Reduces the cost of mailing.
- EDDM Retail® USPS Marketing Flats
- Currently $0.247 per piece.
- EDDM BMEU USPS Marketing Mail Flats
- Currently as low as $0.242 per piece.
- Create EDDM Mailing Yourself
- Option for DIY mailings. Help with Mail Design, Printing, Preparation, and Drop-off: Assistance available through USPS affiliate vendors or local printers.
- Quick Compare of EDDM Retail vs. EDDM BMEU
- Clearly outlines the differences between the two options.
- EDDM Retail Features
- Great for small businesses, restaurants, realtors, and local political campaigns.
- EDDM BMEU Features
- Best for large volume mailers. Use a Business Customer Gateway account.
- ter (BMEU).
- PostalPro™ Business Resource
- For creating and preparing an EDDM BMEU Mailing.
Pricing
Countries & Languages
Available in
Interface languages
Billing currencies
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About Every Door Direct Mail
Every Door Direct Mail is a marketing platform from the US Postal Service that simplifies direct mail campaigns. It provides targeted advertising options, EDDM mapping and mailing tools, and customer service support so users can reach their desired demographic without the need for address lists or stamps. With EDDM, businesses can effectively promote their products and services to specific neighborhoods or areas. Additionally, users can track their packages, access Informed Delivery, and find USPS locations for added convenience. Key capabilities: Customer Service My USPS Track a Package Informed Delivery Find USPS Locations Best for: businesses and marketers that need cost-effective direct mail solutions.
Every Door Direct Mail Details
Every Door Direct Mail's In-App Market Place
Does Every Door Direct Mail have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD (A$), CAD (C$), JPY (¥)
Pros & Cons
- Reach specific demographics and geographic areas.
- User-friendly online tools and guidance.
- Easy access for small businesses.
- Caters to both small and large mailings.
- Maximum of 5,000 pieces per day per ZIP Code for retail mailings.
- Requires physically dropping off mail at the Post Office.
- Users are responsible for mailpiece design and printing.
- Targeting accuracy depends on the timeliness and relevance of census data.
- Mail is delivered to "Every Door," not specific names.
Every Door Direct Mail's Support Options
Email Address
socialmedia@usps.govContact
+1 800-275-8777Every Door Direct Mail's Alternatives
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