Every Door Direct Mail

Every Door Direct Mail (EDDM) by the United States Postal Service (USPS) is a direct mail marketing tool designed to help businesses reach local customers without the need for a mailing list. Its primary purpose is to simplify the process of planning, targeting, and sending mail campaigns to specific neighborhoods or ZIP codes. Ideal for small to medium-sized businesses, EDDM enables users to blanket selected geographical areas with promotional materials such as postcards, flyers, and menus. The key features include an intuitive mapping tool, address-free targeting, campaign cost estimation, and the ability to generate and print facing slips and USPS documentation needed for mail drop-off. EDDM offers robust functionality tailored specifically for targeted local marketing. The standout feature is the interactive mapping tool, which allows precise geographic targeting without needing a mailing list. Users can filter routes by residential, business, or mixed address types and apply demographic filters. The system calculates postage and printing costs in real time, which helps in budgeting and planning.