Exanergy

Additional features

Management of accounts and contacts, with automatic geolocation

This feature allows you to store and organize information about your customers (accounts) and the individuals within those companies (contacts). The system automatically identifies their geographic location, which can be useful for sales territories, targeted marketing, or understanding your customer base distribution.

Management of activities (appointments, calls, emails, etc.)

This enables you to schedule and track all interactions with your contacts and accounts. You can log meetings, phone calls, emails sent and received, and other tasks, providing a history of communication and ensuring follow-ups.

Writing notes and reports

The software allows users to create and store notes related to interactions, meetings, or any other relevant information about accounts and contacts. It also likely has the capability to generate standardized reports on various data points within the CRM.

Viewing predefined reports

The system offers ready-made reports that provide insights into your sales activities, customer service performance, marketing campaign effectiveness, and other key metrics without requiring custom report creation.

Access to the application portal

This refers to a web-based interface or a dedicated application that users can access to interact with the CRM system, view data, and perform various tasks.

Centralization of customer data

This is a core CRM function. It means all information related to your customers – contact details, interactions, purchase history, support tickets, etc. – is stored in one central database, making it easily accessible and providing a holistic view of each customer.

Modeling and structuring of sales data (prospects, customers, partners, etc.)

This feature allows you to organize and categorize different entities involved in your sales process, such as potential customers (prospects), existing customers, business partners, and other relevant stakeholders. This helps in managing relationships and tailoring interactions.

Segmentation and targeting of marketing actions

This enables you to divide your customer base into smaller, more specific groups (segments) based on various criteria (e.g., demographics, purchase history, interests). This allows for more focused and effective marketing campaigns targeted at the specific needs and preferences of each segment.

Measurement of marketing actions

The CRM provides tools to track and analyze the performance of your marketing campaigns. This includes metrics like reach, engagement, lead generation, and conversion rates, allowing you to evaluate the effectiveness of your marketing efforts.

Unique and operational database for marketing strategy

This emphasizes that the centralized customer data within the CRM serves as a reliable and actionable resource for planning and executing marketing strategies. It ensures marketing efforts are based on real customer information.

Social media analysis

This feature allows the CRM to monitor and gather data from various social media platforms about your company, brand, and potentially your customers. This helps in understanding public sentiment and identifying trends.

Communication with customers via social media

The software enables direct interaction with customers through social media channels, allowing for engagement, addressing queries, and building relationships directly within the CRM platform.

Management of feedback and responses on social media

This feature helps in organizing and responding to customer comments, questions, and complaints received through social media, ensuring timely and consistent communication.

Careful customer service

While not a specific tool, this highlights the overall goal of the CRM's customer service module, which is to facilitate high-quality and attentive service to customers by providing agents with the necessary information and tools.

Accessible on laptops, tablets, and smartphones

This indicates the CRM is designed to be used across various devices, allowing users to access and update information regardless of their location or the device they are using.

Usable in offline mode

This is a significant feature for mobile users, allowing them to continue working with the CRM data and functionalities even when they don't have an active internet connection. Changes made offline are typically synchronized when a connection is re-established.