EX.CO logo

EX.CO

0(0 reviews)
Software Status:Active

About EX.CO

EX.CO is a machine-learning video platform from Playbuzz that maximizes revenue for media companies across web, apps, CTV, and DOOH. It combines monetization, a video player, and audience engagement tools so publishers can effectively generate income and captivate viewers. The platform's yield engine uses machine learning to improve monetization strategies, ensuring that content reaches the right audiences on every screen. EX.CO supports various formats, making it versatile for publishers and advertisers alike. Key capabilities: technology OVP monetization CMS player vertical Best for: media companies and publishers that need to monetize video content across multiple platforms.

EX.CO Details

Vendor
Playbuzz
Year Launched
2012
Location
NYC 49 W. 23rd Street, New York, NY 10010, US
Deployment
cloud
Training Options
Countries Served
All Countries
Languages
English, Spanish, French, German, Portuguese, Italian, Japanese, Chinese, Korean, Russian, Dutch, Swedish, Turkish, Arabic, Hebrew, Polish, Hungarian, Czech, Finnish, Norwegian, Danish, Greek, Thai
Users
Arena Group, CBSi, Hearst, MLB, Nasdaq, Time, and VICE and more. EX.CO is backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and Firstime Ventures.
Industries Served
Media organizations, digital publishers, entertainment, news, sports, information services
Tags
Ad Server, EX.CO, Playbuzz

EX.CO's In-App Market Place

Does EX.CO have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

1

Mini Apps

N/A

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

USD ($), EUR (€), GBP (£), CAD (C$), AUD (A$), JPY (¥)

Pros & Cons

  • Advanced Video Player Technology: Supports high-definition video, customizable controls, and is mobile-responsive.
  • Personalized Recommendations: Utilizes a recommendation engine for tailored content suggestions, enhancing viewer engagement.
  • Machine Learning Optimization: Dynamically adjusts ad placements and RPM metrics to maximize revenue.
  • Interactive Video Formats: Includes clickable elements and interactive overlays to boost viewer interaction.
  • Real-Time Analytics: Provides detailed performance tracking and revenue reports for informed decision-making.
  • Customizable Solutions: Allows for personalized player branding and adapts to various content types.
  • Integration Capabilities: Compatible with major CMS platforms and offers API access for custom integrations.
  • Scalability: Suitable for both small and large media organizations, handling varying traffic volumes effectively.
  • Strong Customer Support: Offers dedicated account management, technical support, and onboarding services.
  • Development Stage: Some features are still being developed, which may limit functionality for certain users.
  • Complexity for New Users: The extensive features and customization options may have a learning curve for new users.
  • Integration Challenges: While it supports many integrations, some custom or niche systems may require additional effort to connect.

EX.CO's Support Options

EX.CO's Alternatives