OnAir logo

OnAir

by WideOrbit · Since 1999
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ActiveCloud
Quick facts
VendorWideOrbit
Year launched1999
StatusActive
LocationNew York, USA
Countries servedN/A
Languages6
Integrations13+
Free tierNO
Free trialNO
Contact salesYES

About OnAir

A comprehensive radio station management platform providing end-to-end solutions for radio automation, ad traffic management, digital monetization, and business intelligence to streamline broadcast operations.

WideOrbit's radio solutions provide a unified ecosystem for broadcasters to manage their entire operation from pitch to playout and payment. The platform is built on over 20 years of industry experience, offering a suite of tools that includes WO Aurora for radio automation, WO Traffic for ad inventory and invoicing, and WO Digital Hub for multi-platform monetization. By consolidating these functions, WideOrbit helps stations eliminate redundant data entry and siloed workflows. The platform is highly regarded for its reliability and scalability, supporting thousands of stations globally. While the system is powerful, it is designed for enterprise-grade broadcast environments, requiring a commitment to integration and workflow optimization. Support is robust, with professional services, managed hosting, and extensive API documentation available to ensure clients maximize their investment.

Pros & Cons

Pros
  • Unified platform consolidates digital and linear workflows to eliminate redundant data entry.
  • Extensive integration ecosystem with over 300 certified third-party connectors.
  • Scalable radio automation supports remote station management and content optimization.
  • Advanced business intelligence tools provide granular insights for data-driven decision-making.
  • Reliable cloud hosting and managed services reduce the burden of IT infrastructure maintenance.
Cons
  • Enterprise-grade complexity may require significant training and professional services for full implementation.
  • Pricing is not publicly disclosed and requires contact with sales for custom quotes.
  • System architecture is heavily tailored to traditional broadcast workflows, which may require adjustments for digital-only operations.

Features

Key features

Radio Station Automation

Centralized, scalable automation for programming and optimizing content across remote stations.

Ad Traffic Management

End-to-end ad trafficking and sales execution to maximize revenue and improve operational efficiency.

Digital Audio Monetization

Unified platform for digital ad sales, operations, and execution across multiple properties.

Business Insights

Advanced data management and analytics for data-driven decision-making across the business.

Payment Automation

Automated order-to-cash processes to improve on-time payments and cash flow.

Additional features

Cloud Hosting

Fully managed IT infrastructure and hosting services for secure, optimized software performance.

API Integration

Flexible APIs for real-time interaction with data and third-party applications.

Cross-Platform Workflow

Unified management for digital, linear, and cross-media campaigns.

Data Bridge

Gateway for advanced business intelligence and raw dataset management.

Professional Services

Strategic transformation and solution delivery services for media companies.

Managed Services

24/7/365 monitoring and infrastructure management for peak performance.

Electronic Material Instructions

Automated exchange of material instructions between advertisers and broadcasters.

Addressable Ad Replacement

Automated ad replacement solutions for live-streamed broadcast content.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Countries served
6
Interface languages
8
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortuguese.

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR

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