About Paved
A newsletter sponsorship platform and ad network connecting advertisers with publishers. Offers audience targeting, automated booking, native PPC ads, and performance tracking.
Paved is a leading newsletter advertising platform and ad network that connects advertisers with premium publishers to run targeted email sponsorships and native ad campaigns. Serving over 253 million subscribers across more than 3,000 newsletters, Paved streamlines the entire sponsorship lifecycle through an all-in-one booking, tracking, and payment system. Advertisers can secure direct partnerships for dedicated sends or leverage Paved's native PPC ad network to automatically place dynamic ads in front of niche audiences, paying only for verified human clicks. For publishers, Paved offers a risk-free monetization solution with no subscription fees, allowing them to set their own rates for direct bookings while automatically filling remnant inventory with relevant, brand-safe PPC ads. The platform features an AI-powered Creative Assistant to instantly generate pre-formatted ad copy from landing pages, alongside robust real-time reporting on opens, clicks, and conversions. Support is provided through a comprehensive help center and direct contact options, making Paved a highly efficient channel for scaling newsletter-based performance marketing.
Pros & Cons
- Streamlines newsletter sponsorships with an all-in-one booking and automated payment system.
- Offers a native PPC ad network allowing advertisers to pay only for verified human clicks.
- Provides an AI-powered Creative Assistant to instantly generate pre-formatted newsletter ad copy.
- Good for creators monetizing email audiences.
- Requires a minimum of 25,000 subscribers for publishers to qualify for scheduled flat-fee ads.
- Requires a minimum of 1 million monthly impressions for publishers to run dynamic native PPC ads.
- Works best if newsletter marketing is part of your strategy.
- Limited compared to broader ad platforms like search or social.
Features
Key features
Secure scheduled, dedicated placements and sends in top-tier newsletters.
Run native, pay-per-click ads automatically placed across premium newsletters.
Target ads to specific customer profiles, niche audiences, or geographic locations.
Generate pre-formatted, branded newsletter ad copy from a landing page URL instantly.
Filter out bot clicks so advertisers only pay for real human engagement.
Additional features
Access verified subscriber data and performance history for every newsletter.
Control budgets with daily CPC limits and alerts for special offers.
Track open, click, and conversion rates for every campaign.
Run campaigns exclusively in newsletters that align with brand values.
Launch a custom booking page on the publisher's domain as a shareable link or popup.
Automatically match the design and style of the host newsletter.
Ensure quality with manual review of all ads before they go live.
Pricing
Countries & Languages
Interface languages
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About Paved
A newsletter sponsorship platform and ad network connecting advertisers with publishers. Offers audience targeting, automated booking, native PPC ads, and performance tracking.
Paved Details
Paved's In-App Market Place
Does Paved have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Accepted Payment Currencies
USD
Pros & Cons
- Streamlines newsletter sponsorships with an all-in-one booking and automated payment system.
- Offers a native PPC ad network allowing advertisers to pay only for verified human clicks.
- Provides an AI-powered Creative Assistant to instantly generate pre-formatted newsletter ad copy.
- Good for creators monetizing email audiences.
- Requires a minimum of 25,000 subscribers for publishers to qualify for scheduled flat-fee ads.
- Requires a minimum of 1 million monthly impressions for publishers to run dynamic native PPC ads.
- Works best if newsletter marketing is part of your strategy.
- Limited compared to broader ad platforms like search or social.
Paved's Support Options
Email Address
hey@paved.comContact
+1 212-392-0000Paved's Alternatives
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