About Karooya
A PPC optimization platform for Google, Microsoft, and Amazon Ads. It offers tools for negative keyword discovery, automated portfolio bidding, and keyword-level sales tracking via Amazon Attribution integration.
Karooya is a specialized PPC optimization platform for advertisers using Google Ads, Microsoft Ads, and Amazon Ads. Its primary tools focus on reducing wasted ad spend and improving ROAS. The Negative Keywords Tool uses n-gram analysis and close-variant clustering to identify and block non-converting search terms. The Amazon Attribution integration provides keyword-level sales data for Google Ads campaigns driving traffic to Amazon, a feature missing from Amazon's native tools. Karooya also offers an automated portfolio bidding solution to adjust keyword bids daily to meet ACoS or ROAS targets. The platform is a web-based SaaS with pricing based on monthly ad spend, billed semi-annually. A free trial and a free tier are available. Support is offered via email and phone. The company is based in Pune, India.
Pros & Cons
- Automates negative keyword discovery to significantly reduce wasted ad spend.
- Provides keyword-level sales tracking for Google Ads campaigns pointing to Amazon.
- Offers automated portfolio bidding to help advertisers hit ROAS and ACoS targets.
- Includes a free tier and a free trial to test the tools.
- Subscription plans require a six-month upfront payment.
- The user interface is data-heavy and may be less intuitive for beginners.
- Lacks native mobile applications for on-the-go campaign management.
Features
Key features
Identifies and blocks poor-performing search terms using n-gram analysis and close-variant clustering.
Merges Google Ads data with Amazon Attribution to provide keyword-level sales performance.
Automatically updates keyword bids daily to achieve specified ACoS or ROAS targets.
Allows users to create and apply common exclusion lists across multiple campaigns to protect new campaigns.
Extends negative keyword management and optimization capabilities to Microsoft (Bing) Ads.
Automatically categorizes keywords based on performance metrics like ACoS to simplify campaign management.
Additional features
Applies negative keywords directly to campaigns, ad groups, or shared lists from the tool's interface.
Simplifies tracking setup by requiring tags to be set only once, without needing to recreate URLs.
Supports migrating from other tracking tools without losing historical campaign data.
Identifies poor-performing ad copies within ad groups to be paused.
Offers a free audit report to identify immediate optimization opportunities in a Google Ads account.
Provides tools to preview how responsive search ads and Amazon product ads will appear on Google.
Pricing
Monthly plans
For ad spend up to $10,000/mo. Billed $600 every 6 months.
Source: vendor pricing page →For ad spend up to $25,000/mo. Billed $900 every 6 months.
Source: vendor pricing page →For Google Ads spend up to $3,000/mo. Billed $300 every 6 months.
Source: vendor pricing page →For Google Ads spend up to $10,000/mo. Billed $600 every 6 months.
Source: vendor pricing page →Starts at $150/mo (billed $900/6mo) for up to $10k spend. Price scales with ad spend.
Source: vendor pricing page →For ad spend above $50k or $100k. Contact for custom quote.
Source: vendor pricing page →One-time purchase
One-time optimization service available on request.
Source: vendor pricing page →Countries & Languages
Interface languages
Billing currencies
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About Karooya
A PPC optimization platform for Google, Microsoft, and Amazon Ads. It offers tools for negative keyword discovery, automated portfolio bidding, and keyword-level sales tracking via Amazon Attribution integration.
Karooya Details
Karooya's In-App Market Place
Does Karooya have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Plans
Monthly plans
For ad spend up to $10,000/mo. Billed $600 every 6 months.
Source: vendor pricing page →For ad spend up to $25,000/mo. Billed $900 every 6 months.
Source: vendor pricing page →For Google Ads spend up to $3,000/mo. Billed $300 every 6 months.
Source: vendor pricing page →For Google Ads spend up to $10,000/mo. Billed $600 every 6 months.
Source: vendor pricing page →Starts at $150/mo (billed $900/6mo) for up to $10k spend. Price scales with ad spend.
Source: vendor pricing page →For ad spend above $50k or $100k. Contact for custom quote.
Source: vendor pricing page →One-time purchase
One-time optimization service available on request.
Source: vendor pricing page →Accepted Payment Currencies
USD
Pros & Cons
- Automates negative keyword discovery to significantly reduce wasted ad spend.
- Provides keyword-level sales tracking for Google Ads campaigns pointing to Amazon.
- Offers automated portfolio bidding to help advertisers hit ROAS and ACoS targets.
- Includes a free tier and a free trial to test the tools.
- Subscription plans require a six-month upfront payment.
- The user interface is data-heavy and may be less intuitive for beginners.
- Lacks native mobile applications for on-the-go campaign management.
Karooya's Support Options
Email Address
support@karooya.comContact
620-708-4680Karooya's Alternatives
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Widebot
Widebot is a chatbot software from Widebot designed for automating customer communication. It includes features…
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