Fish With A Story logo

Fish With A Story

by Abalobi
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ActiveAvailable globallyCloud
Quick facts
VendorAbalobi
Year launchedN/A
StatusActive
LocationUnit 1, Fortuity Building, Capricorn Crescent, Capricorn Business Park, Cape Town, South Africa +27 63 9
Countries servedGlobal
Languages1
IntegrationsN/A
Free tierN/A
Free trialN/A
Contact salesYES

About Fish With A Story

Fish With A Story is a traceability software platform from Abalobi that supports sustainable seafood practices. It provides features like fish tracking, supply chain transparency, and community engagement so users can make informed decisions about seafood sourcing. The platform allows fishers and consumers to access information about the origin of their catch, ensuring responsible fishing methods and fair trade practices. Additionally, it promotes local fisheries and connects them directly with consumers. Key capabilities: fish tracking supply chain transparency community engagement user-friendly interface real-time data access Best for: seafood suppliers and consumers that need reliable information about their seafood's sustainability and origin.

Fish With A Story, developed by ABALOBI, is a specialized food manufacturing and traceability platform that transforms the seafood supply chain from catch to consumer while promoting ecological sustainability and social equity. The software digitizes the traditionally opaque seafood process, enabling small-scale fishers, processors, and retailers to manage every step with transparency and accountability. Its integrated suite of mobile apps—including Fisher, Monitor, and Marketplace—captures catch data at the first mile, monitors cold chain conditions, oversees processing milestones, and facilitates final sales, while ensuring compliance with Global Dialogue on Seafood Traceability standards and local ecological indicators. The platform’s participatory design accommodates low-literacy users, with large, multilingual icons for fishers and processors, and a consumer-facing QR dashboard that visually maps the fish’s journey from vessel to plate. Administrators benefit from a clean web console with drag-and-drop reporting for auditing and compliance. Fish With A Story’s offline-first architecture ensures reliable operation in remote coastal regions, syncing data to the cloud once connectivity is restored, and handles high-concurrency uploads during peak landing periods.

Pros & Cons

Pros
  • Absolute transparency and protection against IUU (Illegal) fishing.
  • Empowers producers through data ownership and financial inclusion.
  • Strong focus on gender equity in the post-harvest processing sector.
Cons
  • High dependency on mobile device availability among small-scale workers.
  • Initial onboarding requires significant field-based training and cultural shift.

Features

Key features

QR-Based Storytelling

Allows consumers to scan a QR code on product labels or menus to instantly view the social and ecological "story" of their specific fish.

"From Hook to Cook" Traceability

Utilizes an integrated suite of mobile apps to track seafood in real-time from the moment it is caught at the landing site to the final consumer.

Fisher-to-Consumer Direct Messaging

Enables chefs and home cooks to send messages of appreciation or questions directly to the small-scale fisher who caught their meal.

Daily Electronic Logbook

Provides fishers with a digital platform to record catch data, oceanic parameters, and fishing history, which is then used to validate sustainability.

Financial Profile Builder

Automatically logs income and expenses for fishers within the app, allowing them to build a verifiable financial history for loans or insurance.

Additional features

ABALOBI Market App

A digital marketplace for chefs and home cooks to browse and purchase fresh, seasonal, and lesser-known seafood directly from local fishers.

Real-Time GPS Tracking

Tracks all registered fishing vessels to ensure compliance with managed fishing zones and to combat illegal, unreported, and unregulated (IUU) fishing.

Fisheries Improvement Program (FIP) Integration

Rooted in community-level data, this feature integrates social, economic, and ecological sustainability indicators into the market profile.

Biometric & Secure Login

Features fingerprint and facial recognition login options to ensure secure access to the Marketplace and Fisher apps.

Multi-Channel Payment Integration

Supports seamless and secure digital payments via SnapScan, PayFast, credit cards, and instant EFT.

Curated Recipe Library

Offers an in-app collection of recipes specifically designed for seasonal and lesser-known "green-listed" fish species.

Zero-Waste Routing

A logistics module that redirects surplus or "undervalued" catch to food security initiatives to ensure no protein is wasted.

Biodegradable Packaging Tracking

Manages the supply chain for 100% natural, home-compostable packaging used in the Convenience and Deli ranges.

Fisher-Led Data Ownership

An ethical data framework that allows fishers to maintain ownership of their catch data while choosing what to share with the market.

Impact Dashboards

Provides real-time visualizations for fishers and community cooperatives to track their production trends and ecological stewardship.

Automated KYC & Certification

Validates the identity and legal fishing permits of small-scale fishers to ensure every "Fish With A Story" is legally and ethically sourced.

Post-Harvest Workforce Tracking

Includes a registry for community members (primarily women) providing fish cleaning and value-added deli services.

Pricing

Free trial
Free version
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Countries & Languages

Global
Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD

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