About Fishbowl GRM
A restaurant-focused Guest Relationship Management (GRM) platform that combines CDP and CRM capabilities. It unifies guest data from POS, online ordering, and loyalty programs to automate personalized marketing campaigns via email, SMS, and WiFi.
Fishbowl GRM is a specialized restaurant marketing platform designed to bridge the gap between siloed guest data and actionable marketing automation. By functioning as both a Customer Data Platform (CDP) and a Customer Relationship Management (CRM) system, it allows restaurant operators to unify data from disparate sources like POS systems, online ordering platforms, and reservation tools. This centralized data repository enables the creation of 360-degree guest profiles, which are then used to power highly targeted marketing campaigns. The platform excels in its ability to automate engagement through email, SMS, and loyalty programs, ensuring that restaurants can deliver personalized offers at the right time. With features like AI-powered segmentation and a robust connections marketplace, Fishbowl GRM is built to scale for both independent restaurants and large chains. While the platform is highly comprehensive, its pricing is structured per location, and advanced features like online ordering are tiered, requiring operators to select the plan that best fits their operational needs.
Pros & Cons
- Unifies fragmented guest data from multiple sources into a single source of truth.
- Provides powerful AI-driven segmentation for highly targeted marketing campaigns.
- Offers seamless integration with a wide range of restaurant-specific technology partners.
- Automates complex marketing journeys to save time and improve guest engagement.
- Includes specialized tools like Guest WiFi and Kiosk systems to drive in-store revenue.
- Advanced features like online ordering are restricted to higher-tier subscription plans.
- Pricing is structured per location, which may become costly for large multi-unit operators.
- Requires integration with existing POS and reservation systems to unlock full platform potential.
Features
Key features
Harmonizes transactional, behavioral, and demographic data from POS, web, and mobile sources into 360-degree guest profiles.
Automates personalized email and SMS campaigns based on specific guest behaviors and preferences.
Uses AI-powered tools to build hyper-targeted audience segments based on purchase patterns and dining frequency.
Tracks guest visits and engagement to deliver tailored rewards and offers that encourage repeat business.
Provides a seamless digital storefront for restaurants to manage orders and track performance directly.
Additional features
Captures guest information and delivers targeted ads at the moment of login.
Integrates with leading restaurant industry providers including POS, delivery, and reservation systems.
Creates and optimizes promotions based on guest behavior and location data.
Measures campaign ROI and identifies high-value guests through comprehensive reporting.
Automates in-store ordering to increase ticket sizes and reduce labor costs.
Delivers automated notifications to guests via mobile app integration.
Offers expert guidance on restaurant marketing strategy, pricing, and menu optimization.
Pricing
Monthly plans
- GRM (CDP + CRM)
- Unlimited Data Connections
- Robust Guest Profiles
- Smart Segmentation
- Reporting
- All Essential features
- Web, mobile & wifi signup pages
- Subscribe via SMS
- Email (Unlimited)
- SMS
- Push
- Guest WiFi
- All Complete features
- Online Ordering
- Offers
- Loyalty
Custom pricing for 10+ restaurants — contact sales.
Source: vendor pricing page →Countries & Languages
Available in
Interface languages
Billing currencies
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About Fishbowl GRM
A restaurant-focused Guest Relationship Management (GRM) platform that combines CDP and CRM capabilities. It unifies guest data from POS, online ordering, and loyalty programs to automate personalized marketing campaigns via email, SMS, and WiFi.
Fishbowl GRM Details
Fishbowl GRM's In-App Market Place
Does Fishbowl GRM have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Plans
Monthly plans
- GRM (CDP + CRM)
- Unlimited Data Connections
- Robust Guest Profiles
- Smart Segmentation
- Reporting
- All Essential features
- Web, mobile & wifi signup pages
- Subscribe via SMS
- Email (Unlimited)
- SMS
- Push
- Guest WiFi
- All Complete features
- Online Ordering
- Offers
- Loyalty
Custom pricing for 10+ restaurants — contact sales.
Source: vendor pricing page →Accepted Payment Currencies
USD
Pros & Cons
- Unifies fragmented guest data from multiple sources into a single source of truth.
- Provides powerful AI-driven segmentation for highly targeted marketing campaigns.
- Offers seamless integration with a wide range of restaurant-specific technology partners.
- Automates complex marketing journeys to save time and improve guest engagement.
- Includes specialized tools like Guest WiFi and Kiosk systems to drive in-store revenue.
- Advanced features like online ordering are restricted to higher-tier subscription plans.
- Pricing is structured per location, which may become costly for large multi-unit operators.
- Requires integration with existing POS and reservation systems to unlock full platform potential.
Fishbowl GRM's Support Options
Email Address
clientsupport@fishbowl.comContact
(703) 836-3421Community Forums
https://community.fishbowl.comFishbowl GRM's Alternatives
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