FrontRunner Professional

FrontRunner Professional is a comprehensive, web-based funeral management and marketing platform that offers funeral homes an integrated solution for operations, client engagement, and online presence. Its hallmark “one-write logic” ensures that case information entered once — including names, dates, and family details — automatically populates forms, contracts, obituary pages, and accounting modules, saving time and reducing errors. The platform’s Pulse Business System provides cloud-based access for multiple users and locations, allowing staff to manage cases, tasks, and notifications from any device. FrontRunner includes a task-manager tool that assigns responsibilities, tracks priorities, and sends automated email or SMS reminders, enhancing internal coordination. Additional modules cover human resources, inventory management, and post-service family feedback through surveys, giving funeral homes a holistic view of their operations. On the marketing side, FrontRunner’s Pulse Websystem enables drag-and-drop website creation, social media integration, tribute pages, and online payments, including crowdfunding and insurance assignments, all tightly linked with the management system to ensure seamless workflow. Founded by a licensed funeral director, the platform reflects deep industry knowledge, balancing operational efficiency with client-focused tools.