Gorilla Experiment Builder logo

Gorilla Experiment Builder

by Gorilla · Since 2016
No reviews yet
ActiveFree tier
Quick facts
VendorGorilla
Year launched2016
StatusActive
LocationN/A
Countries servedN/A
Languages1
Integrations3+
Free tierYES
Free trialNO
Contact salesYES

About Gorilla Experiment Builder

Gorilla is an online platform for creating and running behavioural science experiments.

Gorilla Experiment Builder is a comprehensive online platform designed for academic and commercial researchers to create, run, and manage behavioural science experiments. It offers a suite of powerful, no-code tools including a Task Builder for reaction-time studies, a Questionnaire Builder for surveys, and a visual Experiment Builder to orchestrate complex study flows with randomization and counterbalancing. The platform also features specialized builders for gamified tasks, simulated shopping environments, and multiplayer interactions. Gorilla supports integration with major participant recruitment services like Prolific and Sona Systems. It offers a free tier for building experiments, with paid plans based on the number of participants or annual subscriptions for individuals, labs, and departments. Support is provided through extensive documentation, a community forum, and a support desk.

Pros & Cons

Pros
  • Offers a comprehensive suite of visual, no-code tools for building complex experiments.
  • Integrates with popular participant recruitment platforms like Prolific and Sona Systems.
  • Provides a free plan to build experiments and a large library of sample tasks to start from.
  • Supports a wide variety of research designs, including reaction-time tasks, surveys, and longitudinal studies.
  • Features specialized builders for gamification, e-commerce simulations, and multiplayer studies.
Cons
  • Pricing can become expensive for large-scale data collection, with costs scaling per participant or through annual subscriptions.
  • The full range of advanced features like the Game Builder and Multiplayer are only available on higher-tier plans.

Features

Key features

Task Builder

Build reaction-time tasks with a wide range of stimuli like images, audio, and video without coding.

Questionnaire Builder

Create rich surveys and self-report measures with features like Likert scales, skip logic, and branching.

Experiment Builder

Visually design the flow of an experiment, configuring randomization, counterbalancing, and branching between tasks and questionnaires.

Game Builder

Build gamified research tasks to increase participant motivation and attention.

Multiplayer Functionality

Enables tasks to be played by multiple participants simultaneously for studying group behaviour.

Shop Builder

Create a realistic experimental online shop to study consumer decision-making.

Participant Recruitment Integration

Integrates with platforms like Prolific, CloudResearch, and Sona Systems to collect data from diverse samples.

Additional features

Visual Design

Configure experiment protocols and visualize randomization, counterbalancing, and branching.

Data Output

Provides structured CSV data output in long or short form, compatible with Excel, SPSS, and R.

Sample Library

Offers over 2,000 ready-to-use tasks and experiments that can be cloned to get started quickly.

AI Tools

Incorporates AI for interactive chats, adding prompts and safeguards, and automating text scoring.

Longitudinal Studies

Supports multi-session designs with delay nodes and email reminders.

Performance Branching

Directs participants to different experiment paths based on their performance in a previous task.

Quota Management

Set specific recruitment quotas for different parts of an experiment to control data collection.

Mouse Tracking

Track participants' mouse movements to investigate real-time cognitive processing.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Annual plans

Researcher - Basic
USD 255/yr
per user · billed yearly · ≈ USD 21.25/mo
  • Experiment Builder
  • Task Builder
  • Questionnaire Builder
  • Code Editor
  • Up to 200 respondents per year
Source: vendor pricing page →
Researcher - Standard
USD 1,570/yr
per user · billed yearly · ≈ USD 130.83/mo
  • Experiment Builder
  • Task Builder
  • Questionnaire Builder
  • Code Editor
  • Game Builder
  • Shop Builder
  • Multiplayer
  • Up to 200 respondents per year
Source: vendor pricing page →
Lab - Basic
USD 2,020/yr
flat rate · billed yearly · min 10 seats · ≈ USD 168.33/mo
  • Experiment Builder
  • Task Builder
  • Questionnaire Builder
  • Code Editor
  • Up to 2000 respondents per year
  • Up to 10 Users
Source: vendor pricing page →
Lab - Standard
USD 6,170/yr
flat rate · billed yearly · min 10 seats · ≈ USD 514.17/mo
  • Game Builder
  • Shop Builder
  • Multiplayer
  • Up to 2000 respondents per year
  • Up to 10 Users
Source: vendor pricing page →
Department - Basic
Custom
contact sales for pricing

Contact sales for pricing. Includes up to 5000 respondents/year and 200 users.

Source: vendor pricing page →
Department - Standard
Custom
contact sales for pricing

Contact sales for pricing. Includes unlimited respondents and users.

Source: vendor pricing page →

One-time purchase

Pay As You Go
USD 1.4
per usage · one-time

Price is per respondent for academic use. Commercial use is $3.22 per respondent.

Source: vendor pricing page →

Countries & Languages

Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD

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