About goTom
GoTom is a CRM and order management platform built for ad sales teams. It centralizes client data, proposals, and campaign planning, and connects to ad servers to query inventory, add line items, and dispatch reports. The system combines direct and programmatic sales data to keep reporting consistent and includes invoicing to pass billing data into accounting systems. Delivered as cloud SaaS, goTom is designed for small to mid-sized digital advertising organizations that need a single workflow from order creation through reporting. Key capabilities CRM for advertiser relationships Order and campaign management Ad server inventory integration Invoicing and accounting sync Unified reporting dashboards Best for: Ad sales teams managing direct and programmatic campaigns.
goTom Details
goTom's In-App Market Place
Does goTom have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD (A$), CAD (C$), CHF (CHF), CNY (¥), SEK (kr), NZD (NZ$), KRW (₩), SGD (S$), INR (₹), RUB (₽), MXN (Mex$), BRL (R$), HKD (HK$)
Pros & Cons
- Comprehensive CRM and Order Management: Streamlines digital advertising sales.
- AdServer Integration: Automates significant portions of campaign management.
- Detailed Reporting: Interactive dashboards for data visualization.
- Programmatic Advertising: Unified reporting for direct and programmatic sales.
- Global Availability: Supports multiple languages and currencies.
- Complexity: May have a steep learning curve for new users.
- Cost: Pricing details are not transparent and may be high for small businesses.
- Integration Challenges: May require technical support for integration with existing systems.
- Limited Industry Focus: Primarily serves digital advertising, limiting its use in other industries.
- Support Availability: Support options may vary by region.