About goTom
GoTom is a CRM and order management platform built for ad sales teams. It centralizes client data, proposals, and campaign planning, and connects to ad servers to query inventory, add line items, and dispatch reports. The system combines direct and programmatic sales data to keep reporting consistent and includes invoicing to pass billing data into accounting systems. Delivered as cloud SaaS, goTom is designed for small to mid-sized digital advertising organizations that need a single workflow from order creation through reporting. Key capabilities CRM for advertiser relationships Order and campaign management Ad server inventory integration Invoicing and accounting sync Unified reporting dashboards Best for: Ad sales teams managing direct and programmatic campaigns.
Comprehensive Review of goTom CRM and Order Management Software goTom is an innovative CRM and order management software specifically designed for the digital advertising industry, which has quickly gained traction since its launch in 2022. Tailored to meet the unique needs of publishers, media companies, and digital advertising agencies, goTom integrates various aspects of digital ad sales into a single, cohesive platform. This all-in-one solution aims to streamline the sales process, from customer relationship management to order processing, invoicing, and comprehensive reporting, making it an ideal choice for businesses looking to optimize their digital ad sales workflow. \#### User Interface and Ease of Use The user interface of goTom stands out for its modern and intuitive design. It provides a smooth user experience that is accessible for both new and experienced users. The software features a clean and well-organized dashboard that enables users to easily navigate through different modules. Unique elements such as drag-and-drop functionality and customizable views further enhance usability, allowing users to tailor their experience to fit specific needs.
Pros & Cons
- +Comprehensive CRM and Order Management: Streamlines digital advertising sales.
- +AdServer Integration: Automates significant portions of campaign management.
- +Detailed Reporting: Interactive dashboards for data visualization.
- +Programmatic Advertising: Unified reporting for direct and programmatic sales.
- +Global Availability: Supports multiple languages and currencies.
- −Complexity: May have a steep learning curve for new users.
- −Cost: Pricing details are not transparent and may be high for small businesses.
- −Integration Challenges: May require technical support for integration with existing systems.
- −Limited Industry Focus: Primarily serves digital advertising, limiting its use in other industries.
- −Support Availability: Support options may vary by region.
Features
Key features
- CRM
- Manage customer relations, store client data, tasks, and activities in one place.
- Order Management
- Core feature for managing products, costs, and planning campaigns.
- AdServer Integration
- Integrates with ad servers for inventory queries, adding line items, and dispatching reports.
- Invoicing
- Sends invoices directly to clients and transmits financial data to accounting software.
- Programmatic Advertising
- Combines direct sales and programmatic sales for unified reporting.
- Reports and Dashboards
- Visualize data points through interactive dashboards.
Additional features
- CRM
- Manage customer relations, store client data, tasks, and activities in one place.
- Order Management
- Core feature for managing products, costs, and planning campaigns.
- AdServer Integration
- Integrates with ad servers for inventory queries, adding line items, and dispatching reports.
- Invoicing
- Sends invoices directly to clients and transmits financial data to accounting software.
- Programmatic Advertising
- Combines direct sales and programmatic sales for unified reporting.
- Reports and Dashboards
- Visualize data points through interactive dashboards.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About goTom
GoTom is a CRM and order management platform built for ad sales teams. It centralizes client data, proposals, and campaign planning, and connects to ad servers to query inventory, add line items, and dispatch reports. The system combines direct and programmatic sales data to keep reporting consistent and includes invoicing to pass billing data into accounting systems. Delivered as cloud SaaS, goTom is designed for small to mid-sized digital advertising organizations that need a single workflow from order creation through reporting. Key capabilities CRM for advertiser relationships Order and campaign management Ad server inventory integration Invoicing and accounting sync Unified reporting dashboards Best for: Ad sales teams managing direct and programmatic campaigns.
goTom Details
goTom's In-App Market Place
Does goTom have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD (A$), CAD (C$), CHF (CHF), CNY (¥), SEK (kr), NZD (NZ$), KRW (₩), SGD (S$), INR (₹), RUB (₽), MXN (Mex$), BRL (R$), HKD (HK$)
Pros & Cons
- Comprehensive CRM and Order Management: Streamlines digital advertising sales.
- AdServer Integration: Automates significant portions of campaign management.
- Detailed Reporting: Interactive dashboards for data visualization.
- Programmatic Advertising: Unified reporting for direct and programmatic sales.
- Global Availability: Supports multiple languages and currencies.
- Complexity: May have a steep learning curve for new users.
- Cost: Pricing details are not transparent and may be high for small businesses.
- Integration Challenges: May require technical support for integration with existing systems.
- Limited Industry Focus: Primarily serves digital advertising, limiting its use in other industries.
- Support Availability: Support options may vary by region.
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