About Hive.co
Hive.co is a project management software from Hive [designed for team collaboration]. It combines task management, time tracking, and project scheduling so teams can coordinate more effectively. Hive.co supports real-time updates, customizable workflows, and comprehensive reporting, enabling users to stay informed and organized. The platform is suitable for a variety of industries, offering integrations with tools like Slack, Zoom, and Google Drive for improved communication and document sharing. Key capabilities: task management time tracking project scheduling customizable workflows reporting Best for: teams that need to manage projects and tasks collaboratively.
Hive.co stands apart in the crowded field of marketing automation by choosing a singular, deep vertical focus: live events and ticket sales. Unlike generalized CRMs like HubSpot or Mailchimp, Hive.co is purpose-built to solve the specific, complex pain points of event promoters. This specialization is its greatest strength, transforming the traditionally messy process of event marketing into a streamlined, data-driven operation. The core promise of Hive.co is simple: connect ticketing data directly to marketing campaigns, and attribute revenue accurately. In conclusion, Hive.co is not merely another email provider; it is an essential operational system for the modern event promoter. Its deep integration with the ticketing ecosystem and its powerful, specialized segmentation and attribution tools make it indispensable for serious players in the live events industry.
Pros & Cons
- +Ability to filter fans by specific artists, genres, venues, and purchase history is unmatched by general CRMs
- +Solving the "marketing ROI puzzle" by directly linking email/SMS actions to sales is invaluable for promoters operating on tight margins.
- +Seamless Ticketing Integration
- +Managing both email and SMS campaigns within a single platform streamlines fan communication and improves engagement rates.
- +Provides a single source of truth for all fan interactions and data, replacing fractured systems often used by promoters.
- −Steep Learning Curve for Beginners
- −The overall platform's user interface and experience (UI/UX) could be more intuitive or customizable.
- −Technical bugs or performance hiccups can take a longer time for the engineering team to resolve.
- −Not Ideal for Non-Event Marketing
Features
Key features
- Real-Time Ticketing Platform Integration
- Connects directly with over a dozen major ticketing platforms (e.g., Shopify, Ticketmaster, Eventbrite, AXS) to sync event details and ticket buyer data instantly, eliminating the need for manual data imports.
- Event-Based Segmentation Engine
- Offers over 30 specialized filters allowing marketers to segment audiences based on deep purchase behavior (e.g., "Purchased a ticket for Artist X but not Artist Y," "Attended a venue in the last 6 months," "Presale Registrants").
- Ticket Revenue Attribution
- Provides clear, measurable metrics that directly link email and SMS campaigns to actual ticket sales revenue, allowing event promoters to prove marketing ROI instantly.
- Unified Fan Profile CRM
- Consolidates all first-party fan data, including communication history, purchase records, demographic information, and website behavior, into comprehensive, single-view customer profiles.
- Cross-Channel Automated Campaigns (Email & SMS)
- Enables the creation of automated multi-step journeys (e.g., Abandoned Cart, Post-Event Follow-up, Winback campaigns) across both email and SMS channels from a unified interface.
Additional features
- Email Builder (Drag-and-Drop)
- An intuitive visual editor that allows users to quickly build branded emails using drag-and-drop elements, templates, and repeatable design blocks for brand consistency.
- SMS Campaign Management
- Tools for setting up, scheduling, and tracking short-form text message campaigns to maximize direct fan engagement and sales, often used for immediate announcements.
- AI Content Assistance
- Integrates generative AI tools to help marketers quickly draft engaging email copy and campaign ideas, fueling creative efficiency.
- List Growth Tools (Forms & Pages)
- Customizable sign-up forms, landing pages, and presale registration pages designed to capture first-party fan data directly and seamlessly integrate it into the CRM.
- Deliverability Optimization
- Provides a pre-send deliverability score and suggested edits for campaigns, helping ensure emails land in the fan's inbox rather than the spam folder.
- Meta Custom Audience Sync
- Connects fan segments built in Hive.co (e.g., past buyers of a certain genre) directly to Meta's (Facebook/Instagram) advertising platform for targeted ad retargeting and lookalike audience creation.
- Behavioral Tracking (Augment)
- Allows installation of tracking codes on the event promoter's website to monitor fan behavior (e.g., URLs visited) and use that data to refine campaign targeting.
- Event Detail Blocks
- A feature that instantly populates event-specific information (artist, date, time, ticket link) into email templates by pulling data directly from the integrated ticketing platform.
- Performance Reporting
- Provides detailed metrics on email opens, click-through rates, subscriber growth, and overall campaign ROI at both the campaign and account level.
- Custom Campaign Branding
- Allows users to fully customize the look and feel of their emails and forms to maintain consistency with the event or venue's brand identity.
Pricing
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About Hive.co
Hive.co is a project management software from Hive [designed for team collaboration]. It combines task management, time tracking, and project scheduling so teams can coordinate more effectively. Hive.co supports real-time updates, customizable workflows, and comprehensive reporting, enabling users to stay informed and organized. The platform is suitable for a variety of industries, offering integrations with tools like Slack, Zoom, and Google Drive for improved communication and document sharing. Key capabilities: task management time tracking project scheduling customizable workflows reporting Best for: teams that need to manage projects and tasks collaboratively.
Hive.co Details
Hive.co's In-App Market Place
Does Hive.co have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
Usd ($)
Pros & Cons
- Ability to filter fans by specific artists, genres, venues, and purchase history is unmatched by general CRMs
- Solving the "marketing ROI puzzle" by directly linking email/SMS actions to sales is invaluable for promoters operating on tight margins.
- Seamless Ticketing Integration
- Managing both email and SMS campaigns within a single platform streamlines fan communication and improves engagement rates.
- Provides a single source of truth for all fan interactions and data, replacing fractured systems often used by promoters.
- Steep Learning Curve for Beginners
- The overall platform's user interface and experience (UI/UX) could be more intuitive or customizable.
- Technical bugs or performance hiccups can take a longer time for the engineering team to resolve.
- Not Ideal for Non-Event Marketing
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