inCust Platform logo

inCust Platform

by inCust · Since 2015
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ActiveAvailable globallyCloud
Quick facts
VendorinCust
Year launched2015
StatusActive
LocationMoscow, Russia
Countries servedGlobal
Languages25
Integrations1+
Free tierN/A
Free trialYES
Contact salesN/A

About inCust Platform

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The **InCust Platform by inCust** is a comprehensive customer engagement and loyalty management solution tailored for businesses aiming to build lasting relationships with their customers. Its primary focus is on loyalty program management, with capabilities that extend into digital coupons, gift cards, customer communications, and payment acceptance. Designed to suit both small retailers and large enterprises, InCust empowers businesses to offer customizable loyalty systems that can include points accumulation, tiered rewards, prepaid goods, and cross-brand coalitions. With multi-channel distribution (SMS, email, push notifications, QR codes), the platform seamlessly integrates digital marketing with customer loyalty management. The **user interface** of InCust is intuitive and functionally driven, catering to both tech-savvy users and business owners with minimal technical experience. The dashboard is clean and organized, making it easy to access customer segments, campaign analytics, and configuration tools. Navigation is straightforward, with clearly labeled menus and an easily searchable help center.

Pros & Cons

Pros
  • Manages the entire customer journey from acquisition to retention.
  • Offers an extensive and flexible loyalty program with rule constructor.
  • Includes RFM tracking and advanced segmentation for better understanding customers.
  • Available both in the cloud and on-premises to suit diverse business needs.
  • Features a full-fledged mobile app with advanced targeting capabilities.
Cons
  • The sheer number of features might be overwhelming for smaller businesses or those new to CLM.
  • While it mentions 15 minutes to two weeks, complex deployments could take longer.
  • Users may require time and training to fully leverage all the platform's functionalities.

Features

Key features

Comprehensive Customer Lifecycle Management (CLM)

inCust offers a complete CLM solution, guiding businesses through acquisition, sales, data collection, relationship building, personalization, and communication. This holistic approach is unique in its integration of all these stages within a single platform.

Highly Customizable Loyalty and Rewards System

The platform provides an extensive array of loyalty and reward mechanisms, including bonus points, gift certificates, coalition programs, and a multi-level referral program. The "Rule constructor" for loyalty programs allows for significant customization to meet diverse business needs.

Advanced Customer Data Management with RFM Tracking

Beyond basic customer data, inCust includes adjustable customer databases, segmentation capabilities, user-definable fields, and crucial Recency, Frequency, Monetary Value (RFM) tracking. This enables businesses to gain deeper insights into customer behavior for targeted strategies.

Integrated Mobile Application with Advanced Targeting

The platform offers a branded mobile application that functions as a wallet, news feed, and e-shop, incorporating advanced geo-targeting and iBeacon targeting. This provides a direct and personalized channel for customer engagement.

Flexible Deployment Options (Cloud & On-Premises)

inCust stands out by offering both cloud-based deployment (branded or inCust-branded) and on-premises deployment, catering to businesses with varying infrastructure preferences and security requirements.

Robust Data Security and Protection

The emphasis on secure hosting, full storage redundancy and backup, SSL encryption, 99.9% uptime, and GDPR compliance highlights a strong commitment to data integrity and privacy, which is crucial for building customer trust.

Additional features

Acquisition of new customers

Tools and processes to bring in new clientele.

Handling of sales

Management of sales transactions and processes.

Collection of customer data

Gathering and storing customer information.

Establishing relations

Building and nurturing customer relationships.

Segmentation and personalization

Dividing customers into groups and tailoring interactions.

Individual communication and marketing activities

Sending personalized messages and running targeted campaigns.

CRM (Customer Relationship Management)

Core functionalities for managing customer interactions.

POS and E-shop

Point-of-sale system and online store capabilities.

Loyalty & Rewards

System for managing loyalty programs and incentives.

Payments

Processing and acceptance of various payment methods.

Marketing tools

A suite of instruments for marketing activities.

Communication

Channels and tools for interacting with customers.

Feedback collection

Methods for gathering customer opinions and feedback.

Integrations

Ability to connect with other systems and applications.

Coupons

Digital or physical vouchers for discounts or offers.

Bonus Points

Earning and redemption of loyalty points.

Gift Certificates

Redeemable vouchers for goods or services.

Coupon Exchange

Allowing customers to trade coupons.

Reward for recommendation

Incentivizing customers to refer new business.

Digital stamps

Virtual stamps for loyalty programs.

Coalition programs

Loyalty programs involving multiple businesses.

Discounts

Price reductions offered to customers.

Lottery

Conducting prize draws for customers.

Rate quality of service

Allowing customers to rate their experience.

Rule constructor

Tool for building custom rules for loyalty programs.

Multi-level referral program

Tiered system for rewarding referrals.

Adjustable customer database

Customizable repository for customer information.

Customer Segmentation

Grouping customers based on various criteria.

User Definable Fields

Custom fields for capturing specific customer data.

Recency, Frequency, Monetary Value Tracking

Analyzing customer purchase patterns.

Wallet (Mobile App)

Digital wallet functionality within the mobile app.

News feed (Mobile App)

Displaying updates and promotions in the mobile app.

Contacts/Communications (Mobile App)

Managing customer contacts and communication within the app.

E-Shop (Mobile App)

Online shopping functionality within the mobile app.

In-app payments (Mobile App)

Processing payments directly within the mobile app.

Geo-targeting (Mobile App)

Delivering content or offers based on customer location.

iBeacon targeting (Mobile App)

Hyper-local targeting using iBeacon technology.

Catalog of goods and services (Mobile App)

Displaying product and service offerings in the app.

History of purchases (Mobile App)

Customers can view their past transactions.

Secure Hosting Facilities

Data stored in protected environments.

Full Storage Redundancy & Backup

Duplicated data storage and regular backups.

SSL Encrypted Data Transmissions

Secure transfer of data over the internet.

99.9% Up-time

High reliability and availability of the platform.

GDPR compliant

Adherence to General Data Protection Regulation.

Processing of checks

Handling of payment checks.

Customer self-checkout

Allowing customers to complete their own purchases.

Acceptance of payments

Capability to receive various forms of payment.

Settlements between partners

Managing financial transactions between business partners.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Subscription
USD 15/mo
billed monthly
Subscription
USD 990/mo
billed monthly
Subscription
USD 2,990/mo
billed monthly

One-time purchase

Subscription
USD 9,900
one-time

Countries & Languages

Global
Countries served
25
Interface languages
20
Billing currencies

Interface languages

EnglishSpanishRussianItalianGermanFrenchPortugueseChineseJapaneseKoreanDutchTurkishArabicPolishCzechHungarianSerbianCroatianRomanianBulgarianGreekUkrainianLithuanianLatvianEstonian

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇭CHF🇨🇳CNY🇸🇪SEK🇭🇰HKD🇳🇿NZD🇸🇬SGD🇰🇷KRW🇳🇴NOK🇲🇽MXN🇮🇳INR🇷🇺RUB🇿🇦ZAR🇧🇷BRL🇹🇷TRY

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