inCust Platform logo

inCust Platform

by inCust · Since 2015
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ActiveAvailable globallyCloud
Quick facts
VendorinCust
Year launched2015
StatusActive
LocationMoscow, Russia
Countries servedGlobal
Languages25
Integrations1+
Free tier
Free trialYES
Contact sales

About inCust Platform

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The **InCust Platform by inCust** is a comprehensive customer engagement and loyalty management solution tailored for businesses aiming to build lasting relationships with their customers. Its primary focus is on loyalty program management, with capabilities that extend into digital coupons, gift cards, customer communications, and payment acceptance. Designed to suit both small retailers and large enterprises, InCust empowers businesses to offer customizable loyalty systems that can include points accumulation, tiered rewards, prepaid goods, and cross-brand coalitions. With multi-channel distribution (SMS, email, push notifications, QR codes), the platform seamlessly integrates digital marketing with customer loyalty management. The **user interface** of InCust is intuitive and functionally driven, catering to both tech-savvy users and business owners with minimal technical experience. The dashboard is clean and organized, making it easy to access customer segments, campaign analytics, and configuration tools. Navigation is straightforward, with clearly labeled menus and an easily searchable help center.

Pros & Cons

What users like
  • +Manages the entire customer journey from acquisition to retention.
  • +Offers an extensive and flexible loyalty program with rule constructor.
  • +Includes RFM tracking and advanced segmentation for better understanding customers.
  • +Available both in the cloud and on-premises to suit diverse business needs.
  • +Features a full-fledged mobile app with advanced targeting capabilities.
What users flag
  • The sheer number of features might be overwhelming for smaller businesses or those new to CLM.
  • While it mentions 15 minutes to two weeks, complex deployments could take longer.
  • Users may require time and training to fully leverage all the platform's functionalities.

Features

Key features

Comprehensive Customer Lifecycle Management (CLM)
inCust offers a complete CLM solution, guiding businesses through acquisition, sales, data collection, relationship building, personalization, and communication. This holistic approach is unique in its integration of all these stages within a single platform.
Highly Customizable Loyalty and Rewards System
The platform provides an extensive array of loyalty and reward mechanisms, including bonus points, gift certificates, coalition programs, and a multi-level referral program. The "Rule constructor" for loyalty programs allows for significant customization to meet diverse business needs.
Advanced Customer Data Management with RFM Tracking
Beyond basic customer data, inCust includes adjustable customer databases, segmentation capabilities, user-definable fields, and crucial Recency, Frequency, Monetary Value (RFM) tracking. This enables businesses to gain deeper insights into customer behavior for targeted strategies.
Integrated Mobile Application with Advanced Targeting
The platform offers a branded mobile application that functions as a wallet, news feed, and e-shop, incorporating advanced geo-targeting and iBeacon targeting. This provides a direct and personalized channel for customer engagement.
Flexible Deployment Options (Cloud & On-Premises)
inCust stands out by offering both cloud-based deployment (branded or inCust-branded) and on-premises deployment, catering to businesses with varying infrastructure preferences and security requirements.
Robust Data Security and Protection
The emphasis on secure hosting, full storage redundancy and backup, SSL encryption, 99.9% uptime, and GDPR compliance highlights a strong commitment to data integrity and privacy, which is crucial for building customer trust.

Additional features

Acquisition of new customers
Tools and processes to bring in new clientele.
Handling of sales
Management of sales transactions and processes.
Collection of customer data
Gathering and storing customer information.
Establishing relations
Building and nurturing customer relationships.
Segmentation and personalization
Dividing customers into groups and tailoring interactions.
Individual communication and marketing activities
Sending personalized messages and running targeted campaigns.
CRM (Customer Relationship Management)
Core functionalities for managing customer interactions.
POS and E-shop
Point-of-sale system and online store capabilities.
Loyalty & Rewards
System for managing loyalty programs and incentives.
Payments
Processing and acceptance of various payment methods.
Marketing tools
A suite of instruments for marketing activities.
Communication
Channels and tools for interacting with customers.
Feedback collection
Methods for gathering customer opinions and feedback.
Integrations
Ability to connect with other systems and applications.
Coupons
Digital or physical vouchers for discounts or offers.
Bonus Points
Earning and redemption of loyalty points.
Gift Certificates
Redeemable vouchers for goods or services.
Coupon Exchange
Allowing customers to trade coupons.
Reward for recommendation
Incentivizing customers to refer new business.
Digital stamps
Virtual stamps for loyalty programs.
Coalition programs
Loyalty programs involving multiple businesses.
Discounts
Price reductions offered to customers.
Lottery
Conducting prize draws for customers.
Rate quality of service
Allowing customers to rate their experience.
Rule constructor
Tool for building custom rules for loyalty programs.
Multi-level referral program
Tiered system for rewarding referrals.
Adjustable customer database
Customizable repository for customer information.
Customer Segmentation
Grouping customers based on various criteria.
User Definable Fields
Custom fields for capturing specific customer data.
Recency, Frequency, Monetary Value Tracking
Analyzing customer purchase patterns.
Wallet (Mobile App)
Digital wallet functionality within the mobile app.
News feed (Mobile App)
Displaying updates and promotions in the mobile app.
Contacts/Communications (Mobile App)
Managing customer contacts and communication within the app.
E-Shop (Mobile App)
Online shopping functionality within the mobile app.
In-app payments (Mobile App)
Processing payments directly within the mobile app.
Geo-targeting (Mobile App)
Delivering content or offers based on customer location.
iBeacon targeting (Mobile App)
Hyper-local targeting using iBeacon technology.
Catalog of goods and services (Mobile App)
Displaying product and service offerings in the app.
History of purchases (Mobile App)
Customers can view their past transactions.
Secure Hosting Facilities
Data stored in protected environments.
Full Storage Redundancy & Backup
Duplicated data storage and regular backups.
SSL Encrypted Data Transmissions
Secure transfer of data over the internet.
99.9% Up-time
High reliability and availability of the platform.
GDPR compliant
Adherence to General Data Protection Regulation.
Processing of checks
Handling of payment checks.
Customer self-checkout
Allowing customers to complete their own purchases.
Acceptance of payments
Capability to receive various forms of payment.
Settlements between partners
Managing financial transactions between business partners.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Subscription

USD 15

Subscription

USD 990

Subscription

USD 2,990

One-time purchase

Subscription

USD 9,900

Countries & Languages

Global
Countries served
25
Interface languages
20
Billing currencies

Interface languages

EnglishSpanishRussianItalianGermanFrenchPortugueseChineseJapaneseKoreanDutchTurkishArabicPolishCzechHungarianSerbianCroatianRomanianBulgarianGreekUkrainianLithuanianLatvianEstonian

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇭CHF🇨🇳CNY🇸🇪SEK🇭🇰HKD🇳🇿NZD🇸🇬SGD🇰🇷KRW🇳🇴NOK🇲🇽MXN🇮🇳INR🇷🇺RUB🇿🇦ZAR🇧🇷BRL🇹🇷TRY

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