Indiegogo logo

Indiegogo

by Indiegogo, Inc. · Since 2008
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Active1+ countriesCloud
Quick facts
VendorIndiegogo, Inc.
Year launched2008
StatusActive
Location965 Mission St, San Francisco, CA 94103‑2921, United States.
Countries served1+
Languages8
IntegrationsN/A
Free tierN/A
Free trialN/A
Contact salesYES

About Indiegogo

Indiegogo is a crowdfunding platform from Indiegogo, Inc. that supports entrepreneurs and creators in funding their projects. It offers campaign creation tools, contribution tracking, and marketing resources so that users can effectively raise funds for their modern ideas. With a flexible funding option, creators can choose to keep funds even if they do not reach their goal, making it easier for various types of projects to find financial backing. Additionally, Indiegogo provides insights and analytics to help users understand their campaign performance. Key capabilities: campaign management backer engagement funding options reporting tools community building Best for: entrepreneurs and creators that need financial support for their projects.

Indiegogo remains one of the most established and flexible crowdfunding platforms globally, with over a decade of history (launched in 2008) and a global user base spanning hundreds of countries. Its strength lies in low entry barrier, broad audience reach, and built-in tools that let creators launch campaigns, manage pledges, and — importantly — continue to take orders after funding via its “Late Pledge / Pledge Manager” model. This makes it a compelling choice for hardware startups, creative projects, and innovators aiming to validate ideas, pre-sell products, and reach a global audience without upfront investment or traditional funding constraints. However, its reliance on individual creators for fulfillment and delivery means that backer experiences can vary widely — delays, communication gaps, or unmet promises are common criticisms across crowdfunding platforms, and Indiegogo is no exception. Fees (5% platform + payment processing) also impact margins for creators. Recent platform updates have introduced more powerful tools and modern infrastructure (payment flexibility, marketing tools, global support), but migrations and redesigns have occasionally caused issues (e.g., login problems, data migration challenges).

Pros & Cons

Pros
  • Provides a platform for creators and entrepreneurs to raise funds for various projects
  • Allows campaign owners to maintain 100% ownership of their ideas and intellectual property
  • Offers tools to create campaigns with perks to incentivize backers
  • Supports a wide variety of project types including creative, cause-driven, and entrepreneurial initiatives
  • Enables easy access for backers to contribute to campaigns online
Cons
  • Indiegogo primarily focuses on taking a percentage of funds rather than ensuring campaign success
  • Communication with campaigners is often difficult or ignored, leaving backers frustrated
  • Refunds are generally not supported if a campaign fails or delays occur
  • Indiegogo’s responses to complaints are often generic and unhelpful
  • Investigations into campaigns can take years with no resolution for affected backers

Features

Key features

Campaign creation and management

Launch and manage crowdfunding campaigns with rewards, tiers, and backer tracking

Flexible and fixed funding models

Choose between collecting funds only if goals are met or keeping contributions regardless

Post-campaign fulfillment via Late Pledge / Pledge Manager

Continue taking pre-orders after a campaign ends to maintain sales momentum

Global payment methods support

Accept payments from multiple countries using credit cards, PayPal, and other payment networks

Backer community access

Connect with a worldwide audience of millions of potential supporters for projects

Marketing and analytics tools

Built-in features to optimize campaign reach, track performance, and improve backer engagement

Reward-based system

Backers receive perks or products instead of equity in exchange for their contributions

Additional features

Campaign creation and management

Launch, edit, and track crowdfunding projects globally

Funding model options

Flexible or fixed funding strategies to match campaign goals

Post-campaign e-commerce support

Late Pledge / Pledge Manager allows continued sales after funding

Global payment gateway integration

Supports multiple currencies and international transactions

Marketing and promotional tools

Tools for ads, email campaigns, and social media sharing

Analytics and performance tracking

Track pledges, backer trends, and campaign insights

Reward management

Manage tiered perks and fulfillment for backers

Community engagement

Interact with backers and receive feedback during campaigns

Mobile-friendly interface

Access and manage campaigns on mobile devices

Secure payment processing

Ensures safe financial transactions for backers and creators

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

1
Countries served
8
Interface languages
12
Billing currencies

Available in

All Countries.

Interface languages

ItalianPortugueseEnglishGermanFrenchSpanishCzechPolish

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇸🇬SGD🇭🇰HKD🇨🇭CHF🇩🇰DKK🇸🇪SEK🇳🇴NOK

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