About Influential
Influential is a cloud-based, web-accessible enterprise influencer marketing platform built on the Captiv8 stack and powered by IBM Watson.
Influential is a cloud-based, web-accessible enterprise influencer marketing platform built on the Captiv8 stack and powered by IBM Watson. Designed for Fortune 500 companies and large agencies, it leverages AI-driven psychographic analysis, computer vision, and granular audience insights to move beyond vanity metrics and deliver measurable business impact, including offline sales attribution. The platform streamlines the workflow from talent discovery to contract management, offering frictionless access to elite creators, including celebrities, professional athletes, and NCAA players, while also emphasizing diversity, equity, and inclusion through dedicated discovery features and a $100M+ payout commitment. Integration with major social platforms—Instagram, TikTok, YouTube, and Facebook—as well as third-party measurement systems like Circana, LiveRamp, and Amazon, allows brands to connect influencer campaigns to real-world sales across digital and physical channels. While the platform’s complexity and premium pricing may be excessive for small businesses, its data accuracy, offline attribution capabilities, and elite talent access make it a powerhouse for global enterprises in retail, consumer packaged goods, finance, and entertainment seeking sophisticated, performance-driven influencer marketing at scale.
Pros & Cons
- The platform is easy to use, with intuitive features that simplify data analysis and reporting.
- Flexible data slicing and filtering allow users to view insights from multiple perspectives effortlessly.
- Provides comprehensive tools that support decision-making and campaign management across different accounts.
- Account management team is praised for being patient, responsive, and delivering consistently high-quality service.
- Enables real-time visibility into performance metrics, helping organizations act quickly on emerging trends.
- Not every account is available by default, requiring manual requests to add certain handles.
- Extra steps for account inclusion can slow down workflows and reduce immediate accessibility.
- Pricing information is not publicly available, which may make budgeting and evaluation more difficult.
Features
Key features
Utilizes advanced AI to conduct psychographic and sentiment analysis for precise brand-to-influencer matching.
Employs AI image recognition to detect objects, emotions, and brand logos within creator content for deeper searchability.
Analyzes the underlying psychological traits and interests of a creator's audience beyond basic demographics.
Leverages partnerships with Circana and LiveRamp to track real-world sales and offline impact.
Provides friction-free access to WME celebrity talent, MLBPA players, and 150,000 NCAA athletes through exclusive partnerships.
Additional features
Accesses a database of over 15 million creators with deep API integrations for real-time insights.
Powering the platform with cognitive computing to analyze 100 billion data points for content insights.
Scans photo and video content for specific objects, actions, and brand logos using computer vision.
Evaluates the personality traits and values of both influencers and their audiences.
Provides deep dives into how audiences interact with content to ensure authenticity.
Offers a unified system for managing end-to-end influencer campaigns at scale.
Delivers live data on campaign performance and business impact through a centralized dashboard.
Uses machine learning and data science to predict campaign outcomes and optimize performance.
Monitors online and offline metrics through preferred partnerships with Amazon, Circana, and Advantage Solutions.
Specifically designed features to accelerate the discovery and equitable compensation of diverse creators.
Streamlines the process of securing top-tier talent from entertainment and sports via the Teamworks NIL desk.
Searches through historical content to identify the most effective creative triggers for a brand.
Pricing
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About Influential
Influential is a cloud-based, web-accessible enterprise influencer marketing platform built on the Captiv8 stack and powered by IBM Watson.
Influential Details
Influential's In-App Market Place
Does Influential have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD ($), CAD ($), JPY (¥), CNY (¥), RUB (₽), MXN ($)
Pros & Cons
- The platform is easy to use, with intuitive features that simplify data analysis and reporting.
- Flexible data slicing and filtering allow users to view insights from multiple perspectives effortlessly.
- Provides comprehensive tools that support decision-making and campaign management across different accounts.
- Account management team is praised for being patient, responsive, and delivering consistently high-quality service.
- Enables real-time visibility into performance metrics, helping organizations act quickly on emerging trends.
- Not every account is available by default, requiring manual requests to add certain handles.
- Extra steps for account inclusion can slow down workflows and reduce immediate accessibility.
- Pricing information is not publicly available, which may make budgeting and evaluation more difficult.
Influential's Support Options
Email Address
info@influential.coInfluential's Alternatives
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