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InGo

by InGo · Since 2013
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ActiveAvailable globallyCloud
Quick facts
VendorInGo
Year launched2013
StatusActive
Location1440 N. Edgewood St., 4th Floor, Suite 124 Arlington, VA 22201, USA
Countries servedGlobal
Languages11
Integrations1+
Free tier
Free trial
Contact sales

About InGo

InGo is an event marketing software from InGo that helps grow the events. It includes features like integration, scheduling demos, and contact management, so users can effectively promote their events through their network. By enabling VIPs such as speakers, sponsors, and exhibitors, InGo maximizes their ability to attract attendees and generate interest. Users can easily share event details with their connections, increasing visibility and participation. The platform also offers resources like success stories and an educational blog to support users in their event planning efforts. Key capabilities: integration scheduling demos contact management event promotion networking support Best for: event organizers and marketers that need to improve event visibility and attendee engagement.

InGo by InGo is a specialized event marketing platform designed to drive event attendance, boost community engagement, and amplify brand reach through social media advocacy. At its core, InGo leverages the power of personal networks to promote events by enabling attendees to become brand ambassadors. The platform integrates seamlessly with registration systems, allowing users to invite their professional connections and share their attendance across social channels. Key features include social registration, personalized invitations, attendee recommendations, and post-registration sharing, all optimized to increase viral reach and event registrations. The user interface of InGo is sleek, straightforward, and focused on delivering a frictionless experience for both event organizers and attendees. The registration flow is enhanced by social sign-ins, which make it easy for users to register, invite friends, and promote the event without leaving the platform. The UI design prioritizes simplicity, with clean layouts and intuitive navigation elements that guide organizers through setup and campaign management. From a design perspective, the embedded widgets maintain brand consistency, blending into the host site without appearing intrusive.

Pros & Cons

What users like
  • +Claims up to 10x more referrals through participants.
  • +Delivers tailored experiences at scale.
  • +Tracks impact, clicks, and acquisitions for optimization.
  • +Works with existing signup forms and emails.
  • +Fosters connections through networking and leaderboards.
What users flag
  • Referral success depends on attendee engagement.
  • Mastering campaign setup and analytics might take time.
  • While seamless is claimed, actual integration effort can vary.
  • May not heavily address other event management aspects.

Features

Key features

Referral Marketing
The core functionality is driving referrals through event participants, claiming a potential 10x increase. This suggests tools and features specifically designed to encourage and track attendee referrals.
Personalized Engagement at Scale
InGo enables event marketers to deliver tailored experiences to a large audience. This likely involves segmentation, dynamic content, and automated communication based on attendee behavior or profiles.
Data-Driven Insights
The platform emphasizes tracking the impact of attendees, measuring clicks, and analyzing acquisitions. This indicates robust analytics and reporting capabilities to optimize marketing strategies.
Seamless Integration
InGo is designed to integrate with existing signup forms and emails, suggesting an easy implementation process without disrupting current workflows.
Community Building
The platform focuses on motivating attendees through personalized networking emails and leaderboards, aiming to foster connections and engagement beyond the event itself.

Additional features

Campaign Creation
Allows users to set up "captivating campaigns" using graphics and text to resonate with their audience at scale. This implies a user-friendly interface for designing and deploying marketing messages.
Integration with Signup Forms and Emails
Enables the embedding of InGo features directly into the event registration process and email communications. This streamlines the referral and engagement process.
Personalized Networking Emails
Automates the sending of tailored emails to facilitate connections among attendees. This could be based on shared interests, roles, or other relevant criteria.
Engaging Leaderboards
Utilizes gamification to motivate community participation, likely by showcasing top referrers or most active attendees.
Attendee Impact Tracking
Provides the ability to monitor the influence and actions of individual attendees, particularly in terms of referrals and engagement.
Click Measurement
Tracks clicks on links and calls-to-action within InGo campaigns and communications.
Acquisition Analysis
Allows users to analyze how new attendees are being acquired, including the sources and the effectiveness of different referral channels.
Event Growth Focus
The overarching goal of the platform is to help event organizers increase attendance and overall event success.
Targeting Event Marketers
The platform is specifically built for the needs and challenges faced by professionals in event marketing.
Cutting Through the Noise
Aims to help events stand out in a crowded marketplace and effectively reach their target audience.
Potential Cost Savings
As highlighted in the Gastech Singapore example, InGo can contribute to a lower Cost Per Acquisition (CPA) for new attendees.
Driving New Registrants
The ICFF example demonstrates InGo's ability to deliver a significant number of new individuals to an event database.
Attracting First-Time Attendees
The ISC West case study shows InGo's effectiveness in bringing in attendees who have never participated in the event before.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Annual plans

E S S E N T I A L

USD 18,000

≈ USD 1,500/mo when billed annually

≈USD 1500.00/mo when billed annually

P R O F E S S I O N A L

USD 36,000

≈ USD 3,000/mo when billed annually

≈USD 3000.00/mo when billed annually

Countries & Languages

Global
Countries served
11
Interface languages
5
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseDutchRussianJapaneseChineseKorean.

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD

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