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Insightly Marketing

by Insightly · Since 2010
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ActiveAvailable globallyCloud
Quick facts
VendorInsightly
Year launched2010
StatusActive
LocationSan Francisco, California
Countries servedGlobal
Languages1
Integrations5+
Free tier
Free trial
Contact sales

About Insightly Marketing

Insightly Marketing is a marketing automation software from Insightly that helps businesses manage their marketing campaigns effectively. It offers features such as email marketing, lead management, and campaign tracking so users can monitor performance and engage with customers. Additionally, Insightly Marketing provides analytics and reporting tools, allowing users to gain insights into their marketing efforts. This software is designed for teams looking to automate their workflows and improve their outreach strategies. Key capabilities: email marketing lead management campaign tracking analytics reporting Best for: marketing teams that need to manage campaigns and analyze performance.

Insightly Marketing by Insightly is a comprehensive software solution designed to streamline various aspects of marketing operations, including campaign management, email marketing, lead generation, lead management, and marketing automation. One of its standout features is its intuitive user interface, which enhances usability and simplifies complex tasks for users of all skill levels. The user interface of Insightly Marketing is clean and well-organized, making it easy to navigate through different modules and functionalities. The interactive dashboard provides a quick overview of key metrics, allowing users to track performance and make informed decisions. Additionally, the drag-and-drop functionality for creating campaigns and workflows is a unique design element that enhances user experience and efficiency. What sets Insightly Marketing apart from its competitors is its robust set of core functionalities, such as advanced lead scoring, automated lead nurturing, and personalized marketing campaigns. These features enable users to target their audience effectively, engage with leads at the right time, and drive conversions. The software also offers seamless integration with popular CRM platforms, enhancing data synchronization and improving overall marketing effectiveness.

Pros & Cons

What users like
  • +User-Friendly Interface: Intuitive design that simplifies the creation of customer journeys and email campaigns.
  • +Comprehensive Features: Offers a wide range of tools for email marketing, lead scoring, and analytics.
  • +Seamless CRM Integration: Direct integration with Insightly CRM for unified customer data management.
  • +Advanced Testing Capabilities: A/B and multivariate testing to optimize marketing strategies.
What users flag
  • High pricing for larger prospect lists.
  • Limited customization in some features.
  • Steep learning curve for advanced tools.
  • English-only language support.
  • Requires integrations for full functionality.

Features

Key features

Email Marketing
Create and manage email campaigns, including templates, transactional emails, and batching.
Landing Pages and Forms
Design and build landing pages with embedded forms to capture leads.
Journey Builder
Automate multi-step email sequences and workflows to nurture leads.
Dynamic List Segmentation
Segment contacts based on various criteria for targeted messaging.
Dashboards and Reporting
Track KPIs, campaign performance, and ROI with dashboards and reports.
Lead Scoring and Grading
Rank prospects based on their engagement and fit.
A/B and Multivariate Testing
Test and optimize email campaigns for better performance.
Integrations (AppConnect)
Connect with other marketing and sales tools, including advertising platforms and eCommerce systems.
CRM Integration
Unified platform with Insightly CRM for a seamless experience.
Privacy and Compliance
SOC 2 Type II compliance, single sign-on, two-factor authentication, data encryption, and GDPR compliance.

Additional features

Email Marketing
Create and manage email campaigns, including templates, transactional emails, and batching.
Landing Pages and Forms
Design and build landing pages with embedded forms to capture leads.
Journey Builder
Automate multi-step email sequences and workflows to nurture leads.
Dynamic List Segmentation
Segment contacts based on various criteria for targeted messaging.
Dashboards and Reporting
Track KPIs, campaign performance, and ROI with dashboards and reports.
Lead Scoring and Grading
Rank prospects based on their engagement and fit.
A/B and Multivariate Testing
Test and optimize email campaigns for better performance.
Integrations (AppConnect)
Connect with other marketing and sales tools, including advertising platforms and eCommerce systems.
CRM Integration
Unified platform with Insightly CRM for a seamless experience.
Privacy and Compliance
SOC 2 Type II compliance, single sign-on, two-factor authentication, data encryption, and GDPR compliance.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Plus

USD 29

Professional

USD 49

Enterprise

USD 99

Countries & Languages

Global
Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD

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