About Ividence
Ividence is a newsletter marketing software/platform from Ividence that provides tools for businesses to use the power of newsletters. It offers audience targeting, performance analytics, and campaign management so businesses can effectively reach and engage their audience. The platform allows advertisers to connect with publishers and publishers to monetize their content through targeted newsletters. Ividence supports various industries with customizable newsletter templates and detailed reporting features to track campaign performance. Key capabilities: audience targeting performance analytics campaign management customizable templates detailed reporting Best for: businesses that need to improve their marketing strategy through newsletter campaigns.
The Ividence platform represents a specialized, full-stack AdTech solution specifically engineered to address the persistent challenge of monetizing premium newsletter inventory, a digital asset that has become increasingly critical for large European and American publishers in their efforts to reduce dependence on major social and search platforms. Functioning as both an SSP and a dedicated Email Ad Server, the software’s core value proposition lies in its ability to facilitate programmatic, targeted advertising within a highly private and compliant environment, distinguishing itself by exclusively catering to 100% opt-in email subscribers, which naturally ensures strict GDPR compliance. Its technical prowess centers around a sophisticated targeting engine that leverages the deterministic nature of the email address—the most reliable cross-platform identifier available—to deliver hyper-personalized native creatives.
Pros & Cons
- +High engagement through premium publisher newsletters.
- +GDPR-compliant with a 100% opt-in audience.
- +Deterministic targeting using email addresses for precision.
- +Specialized monetization platform tailored for newsletters.
- +Combines programmatic advertising with email campaigns.
- −No transparent pricing available publicly.
- −Limited training or tutorials offered on the website.
- −No visible integration marketplace or partner ecosystem.
- −Lack of detailed product documentation online.
- −No live chat or chatbot support channel.
Features
Key features
- Email-based targeting
- Personalizes ad creatives using recipient email addresses.
- Native ad insertion
- Places native creatives directly in newsletter templates.
- GDPR compliance
- Ensures audience targeting is 100% opt-in and compliant.
- Programmatic advertising
- Supports real-time bidding and programmatic delivery.
- Publisher monetization
- Provides technology for publishers to monetize newsletters.
Additional features
- Newsletter monetization
- Dedicated stack for publishers to monetize editorial content.
- Native creative placement
- Easy tag-based insertion into emails.
- Deterministic targeting
- Uses subscriber email addresses for personalization.
- Programmatic delivery
- Enables RTB and programmatic ad buying.
- Audience acquisition
- Supports acquisition, retention, and retargeting campaigns.
- Performance reporting
- Provides advertisers with detailed campaign insights.
- Premium distribution
- Access to a network of top publisher newsletters.
- GDPR compliance
- Fully adheres to privacy and consent regulations.
- Publisher tools
- Control and management features for newsletter ad inventory.
- Flexible ad formats
- Non-intrusive native formats to maximize engagement.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About Ividence
Ividence is a newsletter marketing software/platform from Ividence that provides tools for businesses to use the power of newsletters. It offers audience targeting, performance analytics, and campaign management so businesses can effectively reach and engage their audience. The platform allows advertisers to connect with publishers and publishers to monetize their content through targeted newsletters. Ividence supports various industries with customizable newsletter templates and detailed reporting features to track campaign performance. Key capabilities: audience targeting performance analytics campaign management customizable templates detailed reporting Best for: businesses that need to improve their marketing strategy through newsletter campaigns.
Ividence Details
Ividence's In-App Market Place
Does Ividence have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD (A$), CAD (C$), JPY (¥), CHF (Fr), SEK (kr), NOK (kr), DKK (kr), NZD (NZ$), SGD (S$), HKD (HK$), MXN ($), ZAR (R)
Pros & Cons
- High engagement through premium publisher newsletters.
- GDPR-compliant with a 100% opt-in audience.
- Deterministic targeting using email addresses for precision.
- Specialized monetization platform tailored for newsletters.
- Combines programmatic advertising with email campaigns.
- No transparent pricing available publicly.
- Limited training or tutorials offered on the website.
- No visible integration marketplace or partner ecosystem.
- Lack of detailed product documentation online.
- No live chat or chatbot support channel.
Ividence's Support Options
Email Address
support@ividence.comContact
+33 (0)1 41 58 72 06Ividence's Alternatives
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