Kevel logo

Kevel

by Kevel · Since 2010
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorKevel
Year launched2010
StatusActive
Location505 S Duke Street Suite 500, Durham, NC, United States, North Carolina
Countries servedGlobal
Languages1
Integrations7+
Free tierN/A
Free trialYES
Contact salesYES

About Kevel

Kevel is an API-first ad server that helps publishers, marketplaces, and apps run their own ad decisioning. It provides Decision, Reporting, and Management APIs for campaign setup, targeting, and real-time reporting, plus catalog sync for sponsored listings. Kevel Audience adds first-party data segmentation and identity graphing so teams can build and activate audiences across channels, while event prediction helps forecast customer actions. The platform integrates with services like AWS, Auth0, Segment, and Stripe and is delivered as cloud SaaS for teams building custom ad products. Key capabilities Ad decisioning and delivery APIs Campaign and advertiser management Catalog sync for sponsored listings Audience segmentation and activation Reporting and real-time analytics Best for: Marketplaces and retailers building custom ad serving.

Kevel offers a comprehensive suite of features designed to enhance ad management and revenue generation. The Kevel Ad Server provides a robust set of APIs and an intuitive user interface for ad decisioning, campaign management, and reporting. It supports the management of ad inventory across various platforms, including on-site, in-app, and in-store environments. The Kevel Audience platform aggregates first-party data to build detailed customer profiles, enabling targeted audience segmentation and ad personalization. It also supports predictive analytics for future events like purchases and clicks. Additional ad units include Sponsored Listings, which promote products or services within search results or product listings, and Native Companion Banners that seamlessly integrate with the surrounding content for a more engaging user experience. Video Sponsored Shelves and Email Banners offer visually compelling ad formats for video content and email campaigns, respectively. Digital In-Store Ads provide a bridge between online and offline advertising by displaying ads in physical store environments.

Pros & Cons

Pros
  • Highly customizable and scalable
  • Fast deployment with APIs
  • Comprehensive data security
  • No extra cost for performance growth
Cons
  • Potential learning curve for new users
  • Requires technical expertise to fully leverage API capabilities

Features

Key features

Decision API

Manages ad selection based on creative data, auctions, and targeting.

Reporting API

Allows creation of custom and scheduled reports with real-time data.

Management API

Handles the management of advertisers, campaigns, and creatives.

Catalog API

Synchronizes product inventory for sponsored product ads.

Segment Creation

Builds custom segments using first-party data.

Identity Graph

Creates a unified customer identity from online and offline data.

Activation

Activates custom segments for targeted ad delivery.

Event Prediction

Uses AI to forecast customer actions and ad interactions.

Additional features

Kevel Ad Server

A comprehensive suite of APIs and user interface tools for ad decisioning, campaign management, reporting, and product catalog integration. It enables the management of ad inventory across various platforms, including on-site, in-app, and in-store.

Kevel Audience

A customer data platform that aggregates first-party data to create detailed customer profiles, build targeted audience segments, and enable precise ad personalization. It supports data-driven ad activation and future event predictions.

Sponsored Listings

Custom ad units that promote products or services within search results or product listings, tailored to fit the platform’s design and user experience.

Native Companion Banner

Ads designed to blend seamlessly with the surrounding content, enhancing user engagement by matching the look and feel of the host site.

Video Sponsored Shelf

Video ads displayed in a format that integrates with the content layout, providing a visually engaging experience for users.

Email Banners

Ad units embedded within email campaigns, designed to capture attention and drive user actions.

Digital In-Store Ads

Ad units displayed in digital formats within physical store environments, combining online and offline advertising efforts.

API Integration

Extensive API capabilities allowing for custom ad serving solutions, integration with existing tech stacks, and flexibility in ad management and reporting.

Custom Development

Tailor-made solutions developed by Kevel’s AdTech team to meet specific advertising needs and goals.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
8
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR

No reviews yet

Be the first to drop a review

Alternatives to Kevel

Adfinity logo

Adfinity

Adfinity is an ad-blocker bypass solution that allows website publishers to serve lightweight, non-intrusive ads…

OnAir logo

OnAir

ONAIR by Operative is an enterprise-grade ad server designed to help media companies, broadcasters, publishers,…

Z

ZypMedia

ZypMedia is a digital advertising platform from ZypMedia that provides targeted advertising solutions. It offers…

ZETA AD logo

ZETA AD

ZETA AD is a digital advertising software from ZETA Inc that helps manage and improve…

Zemanta logo

Zemanta

Zemanta is a content monetization platform from Outbrain Inc. that drives improved outcomes for advertisers.…

Zefr logo

Zefr

Zefr is a content classification software from Zefr that helps brands and advertisers manage their…

Spot something wrong or outdated?

Suggest a correction — a reviewer verifies every change.

Often compared with Kevel

Compare any two tools →
Adfinity logo
Adfinity
Ad Server
0.0
OnAir logo
OnAir
Ad Server
0.0
Z
ZypMedia
Ad Server
0.0
ZETA AD logo
ZETA AD
Ad Server
0.0