Kevel

Kevel is an API-first ad server that helps publishers, marketplaces, and apps run their own ad decisioning. It provides Decision, Reporting, and Management APIs for campaign setup, targeting, and real-time reporting, plus catalog sync for sponsored listings. Kevel Audience adds first-party data segmentation and identity graphing so teams can build and activate audiences across channels, while event prediction helps forecast customer actions. The platform integrates with services like AWS, Auth0, Segment, and Stripe and is delivered as cloud SaaS for teams building custom ad products. Key capabilities Ad decisioning and delivery APIs Campaign and advertiser management Catalog sync for sponsored listings Audience segmentation and activation Reporting and real-time analytics Best for: Marketplaces and retailers building custom ad serving.