About Kevel
Kevel is an API-first ad server that helps publishers, marketplaces, and apps run their own ad decisioning. It provides Decision, Reporting, and Management APIs for campaign setup, targeting, and real-time reporting, plus catalog sync for sponsored listings. Kevel Audience adds first-party data segmentation and identity graphing so teams can build and activate audiences across channels, while event prediction helps forecast customer actions. The platform integrates with services like AWS, Auth0, Segment, and Stripe and is delivered as cloud SaaS for teams building custom ad products. Key capabilities Ad decisioning and delivery APIs Campaign and advertiser management Catalog sync for sponsored listings Audience segmentation and activation Reporting and real-time analytics Best for: Marketplaces and retailers building custom ad serving.
Kevel offers a comprehensive suite of features designed to enhance ad management and revenue generation. The Kevel Ad Server provides a robust set of APIs and an intuitive user interface for ad decisioning, campaign management, and reporting. It supports the management of ad inventory across various platforms, including on-site, in-app, and in-store environments. The Kevel Audience platform aggregates first-party data to build detailed customer profiles, enabling targeted audience segmentation and ad personalization. It also supports predictive analytics for future events like purchases and clicks. Additional ad units include Sponsored Listings, which promote products or services within search results or product listings, and Native Companion Banners that seamlessly integrate with the surrounding content for a more engaging user experience. Video Sponsored Shelves and Email Banners offer visually compelling ad formats for video content and email campaigns, respectively. Digital In-Store Ads provide a bridge between online and offline advertising by displaying ads in physical store environments.
Pros & Cons
- +Highly customizable and scalable
- +Fast deployment with APIs
- +Comprehensive data security
- +No extra cost for performance growth
- −Potential learning curve for new users
- −Requires technical expertise to fully leverage API capabilities
Features
Key features
- Decision API
- Manages ad selection based on creative data, auctions, and targeting.
- Reporting API
- Allows creation of custom and scheduled reports with real-time data.
- Management API
- Handles the management of advertisers, campaigns, and creatives.
- Catalog API
- Synchronizes product inventory for sponsored product ads.
- Segment Creation
- Builds custom segments using first-party data.
- Identity Graph
- Creates a unified customer identity from online and offline data.
- Activation
- Activates custom segments for targeted ad delivery.
- Event Prediction
- Uses AI to forecast customer actions and ad interactions.
Additional features
- Kevel Ad Server
- A comprehensive suite of APIs and user interface tools for ad decisioning, campaign management, reporting, and product catalog integration. It enables the management of ad inventory across various platforms, including on-site, in-app, and in-store.
- Kevel Audience
- A customer data platform that aggregates first-party data to create detailed customer profiles, build targeted audience segments, and enable precise ad personalization. It supports data-driven ad activation and future event predictions.
- Sponsored Listings
- Custom ad units that promote products or services within search results or product listings, tailored to fit the platform’s design and user experience.
- Native Companion Banner
- Ads designed to blend seamlessly with the surrounding content, enhancing user engagement by matching the look and feel of the host site.
- Video Sponsored Shelf
- Video ads displayed in a format that integrates with the content layout, providing a visually engaging experience for users.
- Email Banners
- Ad units embedded within email campaigns, designed to capture attention and drive user actions.
- Digital In-Store Ads
- Ad units displayed in digital formats within physical store environments, combining online and offline advertising efforts.
- API Integration
- Extensive API capabilities allowing for custom ad serving solutions, integration with existing tech stacks, and flexibility in ad management and reporting.
- Custom Development
- Tailor-made solutions developed by Kevel’s AdTech team to meet specific advertising needs and goals.
Pricing
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About Kevel
Kevel is an API-first ad server that helps publishers, marketplaces, and apps run their own ad decisioning. It provides Decision, Reporting, and Management APIs for campaign setup, targeting, and real-time reporting, plus catalog sync for sponsored listings. Kevel Audience adds first-party data segmentation and identity graphing so teams can build and activate audiences across channels, while event prediction helps forecast customer actions. The platform integrates with services like AWS, Auth0, Segment, and Stripe and is delivered as cloud SaaS for teams building custom ad products. Key capabilities Ad decisioning and delivery APIs Campaign and advertiser management Catalog sync for sponsored listings Audience segmentation and activation Reporting and real-time analytics Best for: Marketplaces and retailers building custom ad serving.
Kevel Details
Kevel's In-App Market Place
Does Kevel have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
NA
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD (A$), CAD (C$), JPY (¥), CNY (¥), INR (₹)
Pros & Cons
- Highly customizable and scalable
- Fast deployment with APIs
- Comprehensive data security
- No extra cost for performance growth
- Potential learning curve for new users
- Requires technical expertise to fully leverage API capabilities
Kevel's Support Options
Email Address
Sales@kevel.comKevel's Alternatives
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