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Klaviyo

by Klaviyo · Since 2012
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ActiveAvailable globallyCloudFree tier
Quick facts
VendorKlaviyo
Year launched2012
StatusActive
LocationBoston (Global HQ) 125 Summer St Floor 6 Boston, MA 02111, United States
Countries servedGlobal
Languages2
Integrations87+
Free tierYES
Free trial
Contact sales

About Klaviyo

Klaviyo is a marketing automation software from Klaviyo that helps businesses with email and SMS marketing. It provides advanced segmentation, personalized messaging, and performance tracking to engage customers effectively. With Klaviyo, users can create targeted campaigns based on customer behavior and preferences, enabling improved response rates. The platform also integrates with popular e-commerce platforms, making it easier to collect data and tailor marketing efforts accordingly. Key capabilities: advanced segmentation personalized messaging performance tracking integration with e-commerce automated workflows Best for: e-commerce businesses that need to drive customer engagement through tailored marketing campaigns.

Klaviyo is a powerful marketing automation platform that empowers businesses to build stronger customer relationships through personalized email, SMS, and push notifications. Its intuitive user interface, coupled with a robust feature set, makes it accessible to marketers of all levels. The platform's drag-and-drop email builder simplifies the creation of visually appealing and responsive emails, eliminating the need for extensive coding knowledge. Beyond email marketing, Klaviyo excels in SMS marketing, enabling businesses to reach customers with timely and impactful messages through their mobile devices. Additionally, its mobile push notification capabilities allow for targeted and timely communication with customers. Klaviyo's AI-powered product recommendation feature is a standout, helping businesses boost sales and average order value by suggesting relevant products to customers. The platform's Customer Data Platform (CDP) capabilities are another significant advantage, enabling businesses to unify customer data from various sources to gain deeper insights and personalize marketing efforts. Klaviyo's segmentation and targeting features allow marketers to create detailed customer segments based on behavior, demographics, and preferences, ensuring highly targeted campaigns.

Pros & Cons

What users like
  • +Strong marketing automation.
  • +Easy Shopify integration.
  • +Advanced analytics.
  • +Quick setup and onboarding.
  • +Responsive customer support.
What users flag
  • Confusing and expensive pricing.
  • Occasional support delays.
  • Steep learning curve.
  • Weak API functions.
  • Expensive for small businesses.

Features

Key features

1. Marketing Automation
Automates email, SMS, and mobile push campaigns based on customer behavior and data.
2. Customer Data Platform (CDP)
Unifies customer data across different platforms for more personalized marketing.
3. AI-Driven Insights
Uses AI to deliver insights and make data-driven recommendations.
4. Real-Time Segmentation
Allows businesses to create customer segments based on past behavior, demographics, and more.
5. Customer Profiles
Creates comprehensive profiles for each customer, helping to understand their needs.
6. Attribution Reporting
Accurate conversion tracking to assess campaign success and ROI.
7. Product Recommendations
Personalized recommendations based on customer behavior and purchase history.

Additional features

1. SMS Marketing
Engage with customers through text messages for personalized communication.
2. Push Notifications
Send timely updates via mobile push notifications.
3. Reviews & Testimonials
Collect and display customer reviews to build trust and increase sales.
4. Integrations
Supports 350+ integrations with other platforms and services (e.g., Shopify, Salesforce, etc.)

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Email Plan

USD 45

Countries & Languages

Global
Countries served
2
Interface languages
1
Billing currencies

Interface languages

EnglishFrench

Billing currencies

🇺🇸USD

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