About Lato
A travel software platform for tourism professionals like travel agents and tour operators. It helps users design, organize, and sell travel itineraries through an itinerary builder, management software with CRM, and a client-facing travel app.
Lato is a comprehensive software solution designed for travel professionals, including travel agents, tour operators, and DMCs. The platform centers around an itinerary builder that allows for the creation of detailed and visually appealing travel proposals. It streamlines the process with reusable content libraries, AI-powered text generation, and template trips. The system also includes management software with a built-in CRM for customer tracking and reporting for business analysis. For the end-traveler, Lato provides a customizable, brandable web app for viewing interactive itineraries and documents. Pricing is available in monthly and annual tiers, with a 14-day free trial offered. The company was founded in Belgium and provides support via email, a help center, and a chatbot.
Pros & Cons
- Offers a 14-day free trial with no credit card required.
- Features a comprehensive itinerary builder with reusable content and AI assistance.
- Includes built-in CRM and reporting tools for business management.
- Supports both B2C (direct to traveler) and B2B (to other professionals) sales models.
- Provides a client-facing, brandable web app for interactive proposals.
- The software is a web application; no native mobile apps for iOS or Android are mentioned.
- Pricing is only published in Euros, which may be inconvenient for non-European customers.
Features
Key features
Create and customize travel proposals with reusable library elements, templates, and AI-powered content generation.
Includes a built-in CRM to manage customer profiles, a task manager, and reporting tools to analyze sales data.
Provides clients with a customizable web app to view interactive proposals, access travel documents, and communicate via chat.
Supports selling directly to travelers (B2C) and collaborating with other travel professionals (B2B).
Build a shared library of hotels, activities, destinations, photos, and videos to reuse across proposals.
Additional features
Manage trip costs, margins, and fees without external spreadsheets.
Display itinerary overviews and points of interest on a map.
Work together on trips, assign tasks, and share a common library and CRM.
Manage up to five different brands from a single account, each with its own logo, colors, and terms.
Use AI to write descriptions, translate trips, and generate destination content.
Create and assign to-do items to follow up on clients and manage workflows.
Customize the travel app with your own logo, brand colors, and terms and conditions.
Generate an offline PDF version of a travel proposal.
Pricing
Monthly plans
- B2C selling
- Itinerary & Proposal Builder
- Travel App
- Customisable PDF version
- Shared Library
- Interactive Map
- Team Collaboration
- Built-in CRM & Chat
€25 per user from the 6th user.
Source: vendor pricing page →- All features in Essential
- B2B Selling
- Collaborate With Other Travel Professionals
- Advertise Your Trips on Lato
- Sell trips B2B
€35 per user from the 6th user.
Source: vendor pricing page →Annual plans
- B2C selling
- Itinerary & Proposal Builder
- Travel App
- Customisable PDF version
- Shared Library
- Interactive Map
- Team Collaboration
- Built-in CRM & Chat
Billed annually. Equivalent to €29.75/month. €255/year per user from the 6th user.
Source: vendor pricing page →- All features in Essential
- B2B Selling
- Collaborate With Other Travel Professionals
- Advertise Your Trips on Lato
- Sell trips B2B
Billed annually. Equivalent to €38.25/month. €357/year per user from the 6th user.
Source: vendor pricing page →Countries & Languages
Interface languages
Billing currencies
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About Lato
A travel software platform for tourism professionals like travel agents and tour operators. It helps users design, organize, and sell travel itineraries through an itinerary builder, management software with CRM, and a client-facing travel app.
Lato Details
Lato's In-App Market Place
Does Lato have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Plans
Monthly plans
- B2C selling
- Itinerary & Proposal Builder
- Travel App
- Customisable PDF version
- Shared Library
- Interactive Map
- Team Collaboration
- Built-in CRM & Chat
€25 per user from the 6th user.
Source: vendor pricing page →- All features in Essential
- B2B Selling
- Collaborate With Other Travel Professionals
- Advertise Your Trips on Lato
- Sell trips B2B
€35 per user from the 6th user.
Source: vendor pricing page →Annual plans
- B2C selling
- Itinerary & Proposal Builder
- Travel App
- Customisable PDF version
- Shared Library
- Interactive Map
- Team Collaboration
- Built-in CRM & Chat
Billed annually. Equivalent to €29.75/month. €255/year per user from the 6th user.
Source: vendor pricing page →- All features in Essential
- B2B Selling
- Collaborate With Other Travel Professionals
- Advertise Your Trips on Lato
- Sell trips B2B
Billed annually. Equivalent to €38.25/month. €357/year per user from the 6th user.
Source: vendor pricing page →Accepted Payment Currencies
EUR
Pros & Cons
- Offers a 14-day free trial with no credit card required.
- Features a comprehensive itinerary builder with reusable content and AI assistance.
- Includes built-in CRM and reporting tools for business management.
- Supports both B2C (direct to traveler) and B2B (to other professionals) sales models.
- Provides a client-facing, brandable web app for interactive proposals.
- The software is a web application; no native mobile apps for iOS or Android are mentioned.
- Pricing is only published in Euros, which may be inconvenient for non-European customers.
Lato's Support Options
Email Address
hello@latotravelapp.comDocumentation
https://help.latotravelapp.com/Chatbot
AvailableLive Chat
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