Lead Gen & CRM (formerly SharpSpring) logo

Lead Gen & CRM (formerly SharpSpring)

by Constant Contact, Inc. · Since 1998
No reviews yet
ActiveAvailable globallyCloudFree tier
Quick facts
VendorConstant Contact, Inc.
Year launched1998
StatusActive
LocationReservoir Place, 1601 Trapelo Road, Waltham, MA 02451, US
Countries servedGlobal
Languages5
Integrations25+
Free tierYES
Free trial
Contact sales

About Lead Gen & CRM (formerly SharpSpring)

Lead Gen & CRM is a CRM software platform from Constant Contact, Inc. that supports customer relationship management and lead generation. It combines marketing automation, sales pipelines, and reporting tools so users can manage their sales processes efficiently. The platform allows teams to track customer interactions, automate follow-ups, and generate detailed reports for better decision-making. With features that accommodate businesses of all sizes, Lead Gen & CRM provides valuable insights into customer engagement and sales performance. Key capabilities: lead tracking email marketing reporting sales automation CRM management Best for: sales and marketing professionals that need a comprehensive solution for managing leads and customer relationships.

Lead Gen & CRM, formerly known as SharpSpring, is a comprehensive marketing automation and customer relationship management (CRM) platform developed by Constant Contact. Its primary purpose is to help businesses streamline their marketing efforts, generate leads, and manage customer relationships effectively. Key features include email marketing, dynamic forms, landing page builders, social media management, and robust analytics. The platform is designed to cater to small and medium-sized businesses, offering tools that are both powerful and easy to use. The user interface of Lead Gen & CRM is intuitive and user-friendly, making it accessible even for those who may not be tech-savvy. The dashboard is clean and well-organized, allowing users to navigate through various features with ease. Unique design elements, such as drag-and-drop editors for email and landing page creation, enhance the user experience by simplifying complex tasks. The navigation is straightforward, with clearly labeled menus and a logical layout that minimizes the learning curve. Functionality-wise, Lead Gen & CRM excels in providing a wide range of features that cover all aspects of marketing automation.

Pros & Cons

What users like
  • +1. Partner Growth: As a partner for over 4 years, the user has witnessed the growth and development of the platform, along with the positive changes made based on partner feedback.
  • +2. White Label Reselling: The ability to white label the product and resell it to clients is a significant benefit, providing a new source of recurring revenue.
  • +3. Partner Value: The company is recognized for valuing its partners and actively seeking their input.
What users flag
  • 1. Feature Updates: While new features are regularly added, there may be a need for more focus on improving existing features.
  • 2. Billing Challenges: Some users have encountered challenges with setting up billing for managed client accounts, although the SharpSpring team is reported to be helpful in resolving these issues.

Features

Key features

1. Lead Generation
Attract and capture high-quality leads using email, social marketing, and retargeting ads.
2. Lead Scoring
Automatically score leads based on their activity and behavior.
3. Lead Nurturing
Personalize your communication and nurture leads through automated workflows.
4. CRM
Manage customer relationships, track interactions, and analyze customer data.
5. Marketing Automation
Automate various marketing tasks to save time and improve efficiency.
6. Analytics
Track campaign performance, measure ROI, and gain insights into customer behavior.

Additional features

1. Lead generation
2. Lead scoring
3. Lead nurturing
4. CRM
5. Marketing automation
6. Analytics
7. Email marketing
8. Social marketing
9. Retargeting ads
10. Personalized content delivery
11. Task automation
12. Sales follow-up automation
13. Customer journey mapping
14. Reporting and dashboards

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Premium

GBP 67

Premium

EUR 75

Premium

AUD 109

Countries & Languages

Global
Countries served
5
Interface languages
8
Billing currencies

Interface languages

EnglishSpanishFrenchGermanPortuguese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇮🇳INR🇲🇽MXN🇳🇿NZD

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