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Litmus

by Litmus · Since 2005
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ActiveAvailable globallyCloud
Quick facts
VendorLitmus
Year launched2005
StatusActive
Location675 Massachusetts Ave, Cambridge, MA 02139
Countries servedGlobal
Languages5
Integrations12+
Free tier
Free trial
Contact sales

About Litmus

Litmus is an email marketing platform from Litmus that provides the tools and solutions the team needs to make every send count. It combines email monitoring, email design, and email building so users can create effective email campaigns. The platform also supports email personalization and email testing to ensure the emails resonate with the audience. Litmus allows teams to collaborate on email creation, improve designs based on test results, and monitor delivery performance. Additionally, upgrades are available for users looking to expand their capabilities. Key capabilities: email monitoring email design email building email personalization email testing Best for: marketing teams that need comprehensive tools for email campaign management.

Litmus by Litmus Software is a powerful email marketing and email tracking tool designed to help businesses create, test, and optimize their email campaigns. One of the standout features of this software is its ability to provide real-time analytics and insights into email performance, allowing users to make data-driven decisions to enhance their marketing efforts. The user interface of Litmus is clean, intuitive, and user-friendly, making it easy for both beginners and experienced professionals to navigate. The design elements are sleek and modern, enhancing the overall user experience. The dashboard is customizable, allowing users to prioritize key metrics and customize reports to suit their specific needs. What sets Litmus apart from its competitors is its advanced email testing capabilities. Users can preview their emails across various devices and email clients, ensuring consistent rendering and optimal performance. The software also offers A/B testing features, allowing users to compare different versions of their emails to determine the most effective content and design elements. In terms of performance, Litmus is fast, efficient, and reliable.

Pros & Cons

What users like
  • +Preview across 100+ clients and devices.
  • +Streamline approvals with Litmus Proof.
  • +Sync with major platforms.
  • +Ensure inclusive design.
  • +Optimize for modern inboxes.
What users flag
  • Higher cost than basic email tools.
  • Must pair with an ESP.
  • Advanced features require onboarding.
  • Focused on testing, not campaign flows.

Features

Key features

Email Previews – See how your email renders across 100+ clients and devices.
Spam Testing – Check deliverability against major spam filters.
Litmus Proof – Collaborate on email approvals with comments and versioning.
Analytics Dashboard – Track opens, read time, forwards, and device usage.
ESP Sync – Connect with platforms like Salesforce, HubSpot, and Mailchimp.
Code Editor – Build and test HTML emails with live previews.
Dark Mode Testing – Preview how emails render in dark mode clients.

Additional features

Email Previews – Test across Gmail, Outlook, Apple Mail, Yahoo, and more
Spam Filter Testing – Check against Barracuda, SpamAssassin, and others
Litmus Proof – Comment, annotate, and approve emails collaboratively
Analytics – Deep insights into engagement and device breakdown
Code Editor – Live HTML editing with instant previews
Dark Mode Support – Preview and optimize for dark mode clients
Accessibility Checker – Flag issues for screen readers and contrast
ESP Sync – Connect with major email service providers
Brand Governance – Lock templates and enforce brand standards
Version Control – Track changes and revert to previous drafts
Mobile Optimization – Preview on phones and tablets
Multi-Language Campaigns – Test localized content

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Litmus Core

USD 500

Countries & Languages

Global
Countries served
5
Interface languages
5
Billing currencies

Interface languages

EnglishFrenchGermanSpanishPortuguese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD

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