About MAAS
MAAS by Affle is a mobile advertising platform that combines a demand-side platform with a data management layer. It focuses on audience engagement using a large device graph, fraud detection, and KPI-based improvement to improve campaign outcomes. Teams can access granular reporting and integrate with exchanges, data providers, analytics tools, and CRM systems to activate and measure audiences. Delivered as cloud SaaS, MAAS is built for mobile-first advertisers and agencies that need scale, targeting, and fraud protection. Key capabilities Mobile DSP campaign execution Audience data management and segmentation Fraud detection and prevention tools Granular reporting and analytics KPI-based campaign improvement Best for: Mobile marketers and agencies running performance campaigns.
MAAS, a unified platform from Affle, offers a robust solution for advertisers seeking to optimize their user acquisition efforts. Its comprehensive suite of features, combined with a user-friendly interface and reliable performance, make it a valuable tool for businesses across various industries. One of the standout features of MAAS is its ability to reach massive audiences through a diverse network of premium publishers, programmatic exchanges, and app stores. This broad reach allows advertisers to effectively scale their campaigns and find new potential customers. The platform's advanced targeting capabilities enable precise audience segmentation, ensuring that ads are delivered to the most relevant users. MAAS also excels in performance optimization. Its creative optimization tools help advertisers create engaging ads that resonate with their target audience, while its real-time reporting and analytics provide valuable insights for making data-driven decisions. Additionally, MAAS incorporates robust fraud prevention measures to safeguard advertisers from fraudulent clicks and impressions, ensuring that their ad spend is allocated effectively. The platform's user-friendly interface makes it accessible to both technical and non-technical users, simplifying the process of managing and monitoring campaigns.
Pros & Cons
- +Comprehensive Platform: Offers a wide range of features for audience acquisition, optimization, and conversion.
- +Diverse Audience Reach: Access to a vast network of premium publishers, programmatic exchanges, and app stores.
- +Precision Targeting: Enables precise targeting of specific audiences based on demographics, interests, and behaviors.
- +Creative Optimization: Provides tools for optimizing ad creatives to improve performance.
- +In-Depth Analytics: Offers real-time reporting and actionable insights for campaign analysis.
- +Fraud Prevention: Incorporates robust fraud detection mechanisms to protect advertisers.
- +Integration with Other Tools: Seamlessly integrates with popular marketing tools and platforms.
- +User-Friendly Interface: Intuitive and easy-to-navigate platform.
- +Reliable Performance: Handles large volumes of data and ensures efficient ad delivery.
- +Excellent Customer Support: Provides a dedicated team of experts to assist users.
- −Complexity of the platform may require a steep learning curve.
- −Custom pricing might be high for smaller businesses.
- −No dedicated in-app marketplace for additional features.
- −Limited focus on non-mobile advertising channels.
- −Potential for overwhelming data if not properly managed.
Features
Key features
- 1. mDSP
- Mobile-first Demand-Side Platform for targeted audience engagement and optimization.
- 2. mDMP
- Data Management Platform with a repository of 2.1 billion connected devices for high-quality conversions.
- 3. mFaaS
- Machine Learning-based Fraud Detection System to identify various types of ad fraud.
- 4. mInsight
- Transparent, granular reporting and analytics for in-depth campaign performance analysis.
- 5. Campaign Optimization
- KPI-based optimization tools for precise targeting and improved ROI.
Additional features
- 1. Audience Reach
- 2. Precision Targeting
- 3. Fraud Prevention
- 4. Real-Time Reporting
- 5. Behavioral Mapping
- 6. Custom Cohorts
- 7. Trend Identification
Pricing
Countries & Languages
Available in
Interface languages
Billing currencies
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About MAAS
MAAS by Affle is a mobile advertising platform that combines a demand-side platform with a data management layer. It focuses on audience engagement using a large device graph, fraud detection, and KPI-based improvement to improve campaign outcomes. Teams can access granular reporting and integrate with exchanges, data providers, analytics tools, and CRM systems to activate and measure audiences. Delivered as cloud SaaS, MAAS is built for mobile-first advertisers and agencies that need scale, targeting, and fraud protection. Key capabilities Mobile DSP campaign execution Audience data management and segmentation Fraud detection and prevention tools Granular reporting and analytics KPI-based campaign improvement Best for: Mobile marketers and agencies running performance campaigns.
MAAS Details
MAAS's In-App Market Place
Does MAAS have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD (A$), CAD (C$), CHF (CHF), CNY (¥), SEK (kr), INR (₹), RUB (₽), BRL (R$), KRW (₩), MXN ($), SGD (S$), ZAR (R), TRY (₺), HKD (HK$), NOK (kr), NZD (NZ$)
Pros & Cons
- Comprehensive Platform: Offers a wide range of features for audience acquisition, optimization, and conversion.
- Diverse Audience Reach: Access to a vast network of premium publishers, programmatic exchanges, and app stores.
- Precision Targeting: Enables precise targeting of specific audiences based on demographics, interests, and behaviors.
- Creative Optimization: Provides tools for optimizing ad creatives to improve performance.
- In-Depth Analytics: Offers real-time reporting and actionable insights for campaign analysis.
- Fraud Prevention: Incorporates robust fraud detection mechanisms to protect advertisers.
- Integration with Other Tools: Seamlessly integrates with popular marketing tools and platforms.
- User-Friendly Interface: Intuitive and easy-to-navigate platform.
- Reliable Performance: Handles large volumes of data and ensures efficient ad delivery.
- Excellent Customer Support: Provides a dedicated team of experts to assist users.
- Complexity of the platform may require a steep learning curve.
- Custom pricing might be high for smaller businesses.
- No dedicated in-app marketplace for additional features.
- Limited focus on non-mobile advertising channels.
- Potential for overwhelming data if not properly managed.
MAAS's Support Options
Email Address
contactus@maasplatform.ioMAAS's Alternatives
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