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Mad Mimi

by GoDaddy · Since 2008
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorGoDaddy
Year launched2008
StatusActive
LocationSan Francisco, CA
Countries servedGlobal
Languages1
Integrations50+
Free tier
Free trialYES
Contact sales

About Mad Mimi

Mad Mimi is a digital marketing platform from GoDaddy that helps grow the brand. It combines features like posting on Facebook, Instagram, Yelp, and Google, creating and managing the business listings, and providing 10,000 monthly email sends, 1,000 customer contacts for maximum reach so users can effectively connect with the audience. Additionally, Mad Mimi offers full access to ideas and inspirations for the social media posts. This platform is designed to support businesses in executing comprehensive marketing strategies to increase visibility and engagement. Key capabilities: social media posting business listing management email marketing customer contact management content inspiration Best for: small to medium-sized businesses that need to improve their digital marketing efforts.

Mad Mimi was a popular email marketing platform known for its simplicity, affordability, and ease of use, making it an attractive choice for small businesses, nonprofits, and individuals who needed a straightforward solution to create and send newsletters without the complexity of larger marketing suites. Its drag-and-drop editor and variety of email templates allowed users with minimal technical skills to design visually appealing emails quickly, while the platform’s pricing structure, starting as low as \$10 per month for up to 500 subscribers with unlimited sends, made it accessible to budget-conscious users. Mad Mimi offered essential features like subscriber management, basic list segmentation, and email scheduling, which met the fundamental needs of many small-scale marketers. However, despite its user-friendly interface, Mad Mimi faced criticism over limited automation capabilities, which restricted businesses wanting to implement more advanced marketing workflows such as behavior-triggered emails, drip campaigns, or complex segmentation. Additionally, some users reported issues with deliverability, with emails occasionally landing in recipients’ spam folders, reducing overall campaign effectiveness.

Pros & Cons

What users like
  • +User-friendly interface suitable for beginners.
  • +Affordable pricing plans targeting small businesses and individuals.
  • +Responsive email design ensured cross-device compatibility.
  • +Integration with third-party tools via Zapier.
  • +Straightforward setup and campaign management.
What users flag
  • Limited advanced automation and personalization features.
  • Reporting and analytics were basic, lacking deep insights.
  • Integration options were not as extensive as competitors.
  • Platform discontinued as of August 2024, no longer available.
  • Migration or transition required for existing users post-shutdown.

Features

Key features

Intuitive Email Builder
Offered a simple drag-and-drop interface for creating responsive emails without relying on templates.
Subscriber Management
Enabled easy import/export of contact lists and segmentation for targeted campaigns.
Analytics & Reporting
Provided insights into open rates, click-through rates, and other engagement metrics.
Integration Capabilities
Supported connections with platforms like Zapier for extended functionality.
Customizable Forms
Allowed users to design and embed sign-up forms on their websites.

Additional features

Responsive Email Templates
Ensured emails worked well on desktop and mobile devices.
Basic Automation
Included simple autoresponders and drip campaign capabilities.
List Segmentation
Allowed grouping contacts for more targeted messaging.
Campaign Scheduling
Users could schedule emails to send at specific dates/times.
Contact Import/Export
Facilitated easy data migration and list management.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Essentials

USD 21.99

Deluxe

USD 32.99

Ultimate

USD 89.99

Countries & Languages

Global
Countries served
1
Interface languages
12
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇭CHF🇨🇳CNY🇷🇺RUB🇮🇩IDR🇮🇳INR🇹🇷TRY

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