About MailOptin
MailOptin is a WordPress plugin from Proper Fraction that creates email signup forms to convert visitors into subscribers combined with email automation and newsletter features. It provides lead generation, email automation, and newsletter tools so users can grow and automate the email list effectively. With multiple display options, it lets users capture leads in various ways while also supporting automated email sending for timely communication. Additionally, MailOptin integrates with various platforms and offers comprehensive account login documentation and support to ensure user assistance. Key capabilities: lead generation email automation newsletter functionality integrations documentation support Best for: website owners and marketers that need to grow their email subscriber base efficiently.
MailOptin by MailOptin is a WordPress-focused email marketing and lead-generation plugin built to help site owners convert visitors into subscribers and automate newsletter sends. Its core purpose is to provide an all-in-one solution—popups and opt-in forms, automated newsletters, and basic email automation—directly from the WordPress dashboard so teams don’t need to stitch multiple tools together. The vendor offers both a free “Lite” plugin and paid tiers that add multi-site licenses, deeper automations, and premium support. The interface prioritizes simplicity and rapid setup: opt-in creation uses a visual builder with templates and modular blocks so non-technical users can assemble popups, slide-ins, and inline forms quickly, while a separate newsletter composer enables scheduled or automated email sends. Because MailOptin lives inside WordPress, the UI mirrors familiar WP patterns such as sidebars, post-style editors, and preview panes, which shortens the learning curve for site administrators and content teams. The plugin also exposes a code view for HTML-savvy users who want full control. In practice MailOptin performs reliably for small-to-medium WordPress sites.
Pros & Cons
- +Easy to use with a live visual editor.
- +Wide range of integrations with email services.
- +Powerful targeting and display rules.
- +Excellent customer support is frequently mentioned.
- +Offers an A/B split-testing engine.
- −Limited features in the free version.
- −Some users report a slight learning curve.
- −Fewer form templates compared to competitors.
- −Customization options may be limited for some.
- −Can be expensive for paid plans.
Features
Key features
- Built-in Analytics
- Provides metrics to help you make data-driven decisions on improving form conversions.
- Exit-Intent Technology
- Catches visitors as they are about to leave your site to lower bounce rate and increase conversions.
- A/B Testing
- Allows you to test different variations of your forms to see which ones perform best.
- Autoresponder
- Automatically sends targeted emails, such as welcome messages, to new subscribers.
- Targeted Campaigns
- Delivers specific campaigns based on user behavior, such as ad blocker detection or page-level targeting.
Additional features
- Multiple Display Options
- Offers various form types like lightbox popups, notification bars, slide-ins, and more.
- Built-in Analytics
- Provides metrics to track opt-in form performance and make improvements.
- Exit-Intent Technology
- Displays targeted opt-ins when a visitor is about to leave your site.
- A/B Testing
- Helps you understand what resonates with your audience by testing different forms.
- Autoresponder
- Sends automated emails, like welcome messages, to new subscribers.
- Performance Optimization
- Built to be fast and not sacrifice site performance.
- Targeted Campaigns
- Enables campaigns based on a variety of user behaviors and triggers.
- Integrations
- Connects with numerous email marketing services, CRMs, and other WordPress solutions.
- Email Newsletters
- Allows you to send one-off newsletters with pre-designed templates.
- New Post Notifications
- Automatically notifies subscribers when you publish new content.
- Post Email Digest
- Schedules daily, weekly, or monthly email campaigns to keep visitors engaged.
- Embedded/Inline Forms
- Provides flexibility to place forms anywhere on your website.
- User Registration
- Creates user registration forms to grow your WordPress user base.
Pricing
Annual plans
Standard
USD 169
≈ USD 14.08/mo when billed annually
≈USD 14.08/mo when billed annually
Agency
USD 599
≈ USD 49.92/mo when billed annually
≈USD 49.92/mo when billed annually
Countries & Languages
Interface languages
Billing currencies
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About MailOptin
MailOptin is a WordPress plugin from Proper Fraction that creates email signup forms to convert visitors into subscribers combined with email automation and newsletter features. It provides lead generation, email automation, and newsletter tools so users can grow and automate the email list effectively. With multiple display options, it lets users capture leads in various ways while also supporting automated email sending for timely communication. Additionally, MailOptin integrates with various platforms and offers comprehensive account login documentation and support to ensure user assistance. Key capabilities: lead generation email automation newsletter functionality integrations documentation support Best for: website owners and marketers that need to grow their email subscriber base efficiently.
MailOptin Details
MailOptin's In-App Market Place
Does MailOptin have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Plans
Annual plans
Standard
USD 169
≈ USD 14.08/mo when billed annually
≈USD 14.08/mo when billed annually
Agency
USD 599
≈ USD 49.92/mo when billed annually
≈USD 49.92/mo when billed annually
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD (A$), CAD (CA$), JPY (¥), CNY (CN¥), INR (₹), MXN (MX$), BRL (R$), RUB (₽), KRW (₩), TRY (₺), ZAR (R)
Pros & Cons
- Easy to use with a live visual editor.
- Wide range of integrations with email services.
- Powerful targeting and display rules.
- Excellent customer support is frequently mentioned.
- Offers an A/B split-testing engine.
- Limited features in the free version.
- Some users report a slight learning curve.
- Fewer form templates compared to competitors.
- Customization options may be limited for some.
- Can be expensive for paid plans.
MailOptin's Support Options
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