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MAPP Trap

by MerchantDNA · Since 2004
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ActiveAvailable globallyCloud
Quick facts
VendorMerchantDNA
Year launched2004
StatusActive
LocationPO Box 1057 Evergreen, CO 80437
Countries servedGlobal
Languages7
Integrations1+
Free tierNO
Free trialYES
Contact salesYES
Last reviewed: May 2026

About MAPP Trap

MAPP Trap is a price monitoring and MAP (Minimum Advertised Price) enforcement platform that helps brands identify unauthorized sellers and enforce pricing policies across online marketplaces like Amazon, eBay, and Walmart.

MAPP Trap is a specialized brand protection and MAP (Minimum Advertised Price) enforcement platform designed for manufacturers and brands to monitor and control pricing across online marketplaces. The software automates the labor-intensive process of tracking product pricing on major platforms like Amazon, eBay, and Walmart, while providing investigative tools to identify unauthorized resellers. Its core capabilities include automated enforcement sequences using attorney-crafted email templates, watermarked violation documentation for audit trails, and compliance analytics. MAPP Trap is particularly well-suited for mid-market brands seeking to protect their margins and maintain brand equity without building an internal legal team. The platform offers a 'White Glove Compliance Program' for managed services, and while it provides robust monitoring and enforcement, it is highly focused on the MAP niche rather than broad competitive intelligence. Pricing is not publicly disclosed, requiring contact with the vendor for custom quotes.

Pros & Cons

Pros
  • Automates the time-consuming process of sending and tracking MAP violation notices.
  • Provides actionable evidence including watermarked screenshots of pricing violations.
  • Includes specialized investigative tools to unmask the identities of unauthorized sellers.
  • Highly configurable enforcement sequences allow brands to tailor warnings to their specific policies.
  • Intuitive user interface makes it easy for non-technical users to manage compliance programs.
Cons
  • Feature set is highly specialized for MAP enforcement and lacks broader competitive pricing intelligence tools.
  • Relies on manual or semi-automated enforcement workflows which may require oversight for complex legal disputes.
  • Best suited for brands with established reseller or distribution networks.
  • Setup and policy configuration may require onboarding and strategic planning.
  • Public pricing details are limited, making budgeting less transparent.

Features

Key features

Automated MAP Enforcement

Uses email automation and attorney-crafted templates to send violation notices to unauthorized sellers.

Price Monitoring

Tracks product pricing across online channels including Amazon, eBay, and Walmart with staggered 24-hour monitoring.

Seller Identification

Employs investigative techniques and algorithms to unmask the identities of unauthorized resellers.

Violation Documentation

Captures and stores dated, watermarked screenshots of MAP violations for audit and enforcement purposes.

Customizable Enforcement Sequences

Allows brands to configure warning levels, grace periods, and response times based on seller and product.

Additional features

Audit Trail

Logs all enforcement activities and communications for compliance tracking.

Compliance Analytics

Provides visual reports on seller compliance health and pricing trends over time.

Noise Filter

Filters out irrelevant data to focus on actionable price tracking insights.

Managed Services

Offers optional managed MAP enforcement services to handle violation follow-ups.

Historical Data Analysis

Tracks pricing history and violation patterns to inform brand strategy.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
7
Interface languages
16
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseDutch

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇭CHF🇭🇰HKD🇸🇪SEK🇸🇬SGD🇳🇴NOK🇳🇿NZD🇩🇰DKK🇰🇷KRW🇮🇳INR🇨🇳CNY

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